How to

Matt BertuzziThe Bridge Group, Inc.

Write Job Posts That Attract Top Sales Talent

A team of inside sales reps volunteered to rate open job posts (97 jobs in total).

If at least 2 reps flagged a job as interesting, the post was rated as attractive.

How many do think passed that mark?

Fewer than 1 in 10

Why did 9 out of 10 fall flat?

They sound, look, read, and smell exactly the same.

Here are seven great examples with reactions from the sales reps themselves.

http://blog.salesloft.com/sales-hire

1)

Great f*&%ing story!

https://www.bit9.com/company/careers-bit9/?jvi=onIcYfwZ,Job

2)

Spelled out the plan for advancement. Such a rarity.

https://www.acquia.com/careers/job?gnk=job&gni=8ad64ec6444d392201446a78819907c6

3)

That S&P CEO line definitely caught my eye.

http://www.hubspot.com/jobs-sales

4)

Cool videos with real people. Weird, but in a good way.

http://tcmpi.acquiretm.com/job_details_clean.aspx?id=1121&iframe=1

5)

Sounds like a place to learn and grow. Not just some churn & burn factory.

https://twitter.com/missvanessa/status/461221302745825280/photo/1

6)

Caught my eye with the wow factor. Also some meat there.

http://jobs.constantcontact.com/united-states/inside-sales/jobid5142126-inside-sales-consultant-jobs

7)

Sounds like a rocket ship. Sign me up!!!

OK. Let’s recap.

YOUR CHECKLISTTell a story | Sell the role

Talk to advancement, learning, and growth

Use visuals and videos (if & where possible)

Highlight potential -- aka earnings -- but don’t BS

And don’t forget…

You manage things. You lead people.

Thanks for listening.

Want more? Read this guide:

Leading, motivating, and retaining sales reps in 2014

http://blog.bridgegroupinc.com/motivating-inside-sales-reps

AboutWe're an Inside Sales consulting & implementation firm. We help Sales & Marketing leaders make the big decisions: on implementation strategy, process, technology, and tools.

 

Since 1998, we’ve worked with 220+ technology clients, helping them increase productivity, drive higher conversion from leads to revenue, and maximize performance.

For more trends, techniques, and thinking, please visit:http://bitly.com/SalesResources

Cover photo credit: LinkedInhttp://blog.linkedin.com/2011/10/17/dublin-plan-ireland/