be a talent magnate: how video can attract top talent
TRANSCRIPT
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The Power of Video in Employer BrandingJanuary 18, 2017
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Speakers
Agenda
Autodesk’s Talent Attraction Strategy
Why Video?
Best in Class Examples
Cost-effective Video Solutions
Leveraging Video Across Platforms
Q & A
Why Video?
Great Content Tells a StoryA relevant, transparent story of what it’s like to work at your company
Why NOT Video?
• Makes your culture more transparent and brings your story to life
• By 2018, 79% of all internet traffic will be video1
• Video content is retained at a 95% rate (compared to text-based content at a mere 10%)2
• The value of one minute of video equals 1.8 million words3
1 - http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html2 - http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013/3 - http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm
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5 Great Employer Brand Videos
This is Zendesk What It's Like to be a Starbucks Partner
Come Join Us at OpenTable
What it's like to work at Kimberly-Clark
Sephora's New HR Campaign
OpenTable’s: Come Join Us at OpenTable
The Role of Video in Autodesk’s Talent Attraction Strategy
Using Video to appeal to key talent pools and impact perception
Challenge: Autodesk battles a perception problem; Candidates think of them as an 80’s AutoCAD company.
Solution: Utilize video to show we are so much more – through powerful stories and the impact prospective candidates can have on our organization.
Pulling it together
• Interviews: Prep employees
• Have a theme in mind: encourage personal experiences
• Show don't tell: Make it personal and catchy
• Editing: create a beautiful end product
At Autodesk You Can Change a Life
Cost-effective Video Solutions
Make a Compelling Recruitment Video on a Budget
• Equipment: You already have what you need
• Content: Record humans being human.
• Employee Interviews: get the conversation started
• A Day in the Life video: not just talking heads
• Editing: the tough part
Leveraging Video Across Platforms
Leverage your video across all of your social channels
• With video, your recruiters now have a resource to share with prospective candidates:
• Add to Careers Site (if possible) and Job Descriptions• Add to email signatures
• Share on LinkedIn and across social platforms – create teaser campaigns
• Ask your employees (and brand champions) to share
• Ensure leadership takes an active role in sharing
Q & A Any Questions?
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