becoming a talent magnet: looking inside to attract top talent from outside

Becoming a Talent Magnet

Stephen R Balzac 7 Steps Ahead 978‐298‐5189

www.7stepsahead.com

Looking Inside to ACract Top Talent From Outside

People Want to SaJsfy Their Goals

•  Your goal is to understand their goals and •  Align their goals with the company’s goals

•  Know which wants you can meet

•  Who do you appeal to and how do you appeal to them?

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Safety

•  Safety means different things to different people

•  Job security? •  Working with cuUng edge technology?

•  Not having to job hunt? •  What else works in your company?


Risk

•  QuanJfy risks •  What risks are people taking?

•  How can they control their risk? •  What are the rewards?

•  No risk = no excitement!


Growth

•  Growth increases competence, moJvaJon, and loyalty

•  What learning opportuniJes do you offer?

•  How else do people grow in your company?


Does the Work MaCer?

•  No one likes to feel their work is irrelevant •  How are you making people feel important?

•  How do employees know how their work maCers to the company?

•  Do applicants see the connecJon?


Where Are You Going?

•  What is your corporate vision? •  Can you describe it quickly and enthusiasJcally?

•  Do your employees know it?

•  Do your applicants hear it?


Who Are You?

•  What is your corporate reputaJon? •  Who is excited by that reputaJon?

•  If you don’t have a Name, what is the buzz about you?


Your Ideal Candidate

•  Understand the seven points •  Use that to idenJfy your ideal candidate •  Craf a message to appeal to them


Convincing Them to Join You

•  Everyone has similar benefit packages •  It’s the connecJon you build during the interview that makes the difference


Never Meet Force With Force

•  “On a scale of 1 to 10, how likely are you take this job?”

•  If they say, “7”… •  “Why not a 10?” is using force

•  “Why not a 4?” is jujitsu

•  Get them to talk about all the good things, not the ways the company or job falls short


What About Mistakes?

•  Mistakes are simply feedback •  Use them to adjust your approach

•  When you know your own company, mistakes are not fatal


QuesJons?


Contact: Stephen Balzac

7 Steps Ahead

www.7stepsahead.com

978‐298‐5189

[email protected]

becoming a talent magnet: looking inside to attract top talent from outside

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