how to attract the best talent in 2017

ZipRecruiter and BambooHR

How to attract the best talent in 2017

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How to Attract the Best Talent in 2017

bamboohr.com ziprecruiter.com

Cassie WhitlockDirector of HR

Matt PlummerVP Product

Meet our Presenters



In this webinar we are going to cover…

• How technology and social media are changing recruiting

• What applicants really expect

• What you should consider changing in your

o Application process

o Interview questions

o Offer decision

The data presented is based on ZipRecruiter internal research unless mentioned otherwise



How Recruitment Has Changed



Images used by BambooHR are licensed from shutterstock.com




What do applicants really expect in 2017?





Right Communication ChannelTargeted Job InformationInterview Follow Through



2/3 of job applications on ZipRecruiter are sent from

mobile devices



Only 1.5 percent of those who click on mobile job applications complete

the application process.

Source:Appcast: How to Improve Your Mobile Recruiting, 2015/



Two Barriers: Questions

Time



Fewer than 25 questions: 10.6 percent completionMore than 50 questions: 5.7 percent completion




Less than 5 minutes: 12.5 percent completionMore than 15 minutes: 3.6 percent completion




What do applicants really expect in 2017?



We asked thousands of job seekers:

what’s most important for you in your next job?



The #1 Answer



Salary



Be realistic. Be honest.

• Conduct market research on competitors’ salaries

• Include the salary in your job posting - Jobs with a salary provided receive 58% more candidates than jobs with no salary provided

Make sure to:

Images used by ZipRecruiter are licensed from www.stocksy.com




What if you can’t compete on salary?



• Performance bonuses

• Equity positions

• Healthcare

• Childcare

Benefits with financial value

• Train passes

• Free parking

• Subsidized lunch

• Unlimited vacation

• Paid sick days

Perks can be more valuable than salary

• Senior roles

• Manage a team

• Work internationally

Opportunities to grow with the company



Highlight benefits throughout the hiring process.

• Health insurance

• Dental insurance

• Vision insurance

• 401K

Adding a benefits section to your job posting increases the number of applicants. If you offer benefits, include them in your job posting:





Don’t forget about work-life balance and career growth.



Work-life balance* matters, a lot.

* When combining work-life balance, short commute, and flexible hours



Emphasize work-life balance throughout the hiring process.

• Flexible hours

• Unlimited vacation

• Working remotely

• Baby bonding time

• Access to public transportation





Younger job seekers care most about career growth

opportunities.




• Promotion opportunities

• Personal development

• Learning new skill sets

• Gaining management experience

• Pairing new hires with

experienced mentors

What does career growth mean?





• Growth opportunities within

the company

• Invest in the employees:

training, new skills, certifications

Job Posting

• Career path within the organization

• Introduce to colleagues who have

grown within the organization and

can share experience

• Use internal tools and

programs for growing your

employees

Interview Process Internal Tools

How can you demonstrate career growth opportunities?



Social Media in the Application Process



Be Responsive



• Respond to both positive

and negative reviews

• Gratitude counts

• Clarify misconceptions

• Address feelings over facts

• Direct respondents to

communicate further





How to optimize your job posting



• Who is the potential audience?

• What is the job seeker looking for?

• What is the job level?

Job Title

• Where is the job?

• Where is the job seeker looking?

• Company culture

• Clearly describe role

• Qualifications & reqs

• Using the right keywords

• Helping seekers self-select

Location Job Description



• What’s the seeker looking for?

• Maximize potential audience

• Utilize search engine best practices

• Keywords, spacing, special characters

Job Title Elements - Job Seeker Focus





Job Title: Example 1

✘

✓



Job Title: Example 2

✓✘



Location

• Where’s the seeker looking?

• Don’t geo-spam

• Include actual office location within

body

Cast the widest net possible

✓ ✘



Job Description & Call-to-action

Be sure to include:

1. Position:

a. Clear description of the role

b. Qualifications / Requirements &

Responsibilities

2. Company: What’s your story and how

does this job make a difference?

3. Call to action: Add a statement to

encourage qualified candidates to apply

today!

• Keep it simple

• Use bullets where possible

• Use job seeker-centric phrases

Things to remember:



Why gendered keywords are problematic



Removing Gendered Keywords Gets You More Applicants


• We’re looking for strong…

• Who thrive in a competitive atmosphere…

• Candidates who are assertive…

Biased Phrasing

• We’re looking for exceptional…

• Who are motivated by high goals…

• Candidates who are go-getters…

Better Neutral Wording

• We are a community of concerned…

• Have a polite and pleasant style…

• Nurture and connect with customers

• We are a team focused on…

• Are professional and courteous…

• Provide great customer service



Interviewing with Soul



Online interview: How can it help?

A. Eliminate unfit candidates

B. Gather additional information for

quick review prior to contact

An easy way to gather additional information that helps you to:





10 Top Online Interview Questions

1. What is your current salary, and

expected salary?

2. What other sources of income do you

currently have?

3. Do you have dependable transportation?

4. What are some of the things that could

keep you from working full-time?

Logistical Questions




5. Why do you want to make a change of

employment?

6. If given the opportunity, what do you

expect from your career with us?

Understand where you are going






7. What are some of your weaknesses, and what have you

done to mitigate them?

8. If given the opportunity, what can I expect from you

regarding your work ethic?

9. If you were the hiring manager, why would you hire you?

10. What motivates you?

Personality





1. How would your vision for the position be aligned

with the company’s commitment to diversity?

2. Share how your exposure to new people, places

and experiences has enriched your life and your

capacity for this position.

3. Talk about how you respond to a coworker who

makes an insensitive remark.

Diversity Question Examples



Questions for Culture



ONE WORD?



Considerations when Selecting a Candidate



Existing Skills vs. Training



Management Capacity



Technical Skills vs. Soft Skills



• Make technology your ally

• Give applicants an experience worth bragging about

• Create targeted job ads

• Design interview questions to gain relevant

information

• Always think about your company brand

The Key to Effective Recruiting



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Thank you!



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