talking to your boss about lean ux
TRANSCRIPT
TALKING TO YOUR BOSS ABOUT LEAN UXJOSH SEIDEN || JEFF GOTHELF
I, LIKE, LITERALLY LOVE LEAN UX.
YOU’RE IN THE SOFTWARE BUSINESS
YOU’RE IN THE SOFTWARE BUSINESS
AT GOLDMAN SACHS THE LARGEST SINGLE DIVISION IN THE FIRM IS NOW TECHNOLOGY, EMPLOYING EIGHT THOUSAND—A FULL 25 PERCENT—OF THE FIRM’S THIRTY-TWO THOUSAND EMPLOYEES.
YOU’RE IN THE SOFTWARE BUSINESS
GENERAL ELECTRIC REALIZED THEY WERE THE 10TH LARGEST PRODUCER OF SOFTWARE IN THE WORLD BASED ON LINES OF CODE.
THEY TRANSFORMED AN INTERNAL SERVICE INTO, GE DIGITAL, AN EXTERNAL SERVICE WHOSE GOAL IS TO CREATE THE OPERATING SYSTEM FOR INDUSTRIAL MACHINES
We think pure-playWe tend to think of software companies like Google, Facebook, etc…
Native sw cultureThese companies didn’t have to change culture/process to become software companies.
Can still loseFriendster, MySpace, America Online were all the leading “social networks” of their time.
We think pure-playWe tend to think of software companies like Google, Facebook, etc…
Native sw cultureThese companies didn’t have to change culture/process to become software companies.
Can still loseFriendster, MySpace, America Online were all the leading “social networks” of their time.
Owns no cars / rooms
AirBnB offers 1M rooms. More than Marriott, Hilton, or Intercontinental.
Taking control of user
The incumbents may own the inventory, but they have lost ownership of the customer.
Forcing responses Incumbents are forced to respond to terms set by disrupters.
‘iPhone on wheels”
“Biggest takeaway from @TeslaMotors announcement is the reminder that cars can be made to improve over time, like other electronic devices.”
-Consumer Reports
End of Model Year?Owners get the latest updates delivered over the air
LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
1. Embrace continuous change
LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
1. Embrace continuous change2. Focus on outcomes
LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
1. Embrace continuous change2. Focus on outcomes3. Break down the silos
LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
1. Embrace continuous change2. Focus on outcomes3. Break down the silos4. Sense and Respond
8 COMMON OBSTACLES TO LEAN UX
JUST MAKE MEAN APP OK? 1
JUST MAKE MEAN APP OK? 1
WE DON’T WANT TO TALK TO CUSTOMERS 2
WE HAVE CONCERNS WITH LEGAL & OTHER REGULATIONS 3
WE WORK IN SAFETY CRITICAL INDUSTRIES 4
WE ARE WAY TOO BIG TO BE LEAN 5
WE HAVE SPECIFIC RULES ON HOW WE PROCURE WORK 6
WE ARE WORRIED ABOUT OUR BRAND’S REPUTATION 7
THIS IS NOTHING MORE THAN A FAD 8
THE SOFTWARE BUSINESS REQUIRES A NEW WAY OF WORKING
THANK YOU!JEFF GOTHELF / @JBOOGIE / [email protected]
NEW BOOK: SENSEANDRESPOND.CO (ORDER NOW)
JOSH SEIDEN/ @JSEIDEN / [email protected]