tangramatic
TRANSCRIPT
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Silly Fun GamesSilly Fun Games“Tangramatic”“Tangramatic”
June 13, 2007June 13, 2007Autumn GuilloryAutumn Guillory
Robert CavanaughRobert CavanaughBrian TuleyBrian Tuley
Jacqueline NashJacqueline Nash
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OverviewOverview
Silly Fun GamesSilly Fun GamesHasbro’s Hasbro’s opportunities opportunities Ancient Chinese Ancient Chinese puzzle gamepuzzle gameTangramatic Tangramatic MarketingMarketingFinancingFinancingConclusionConclusionQuestionsQuestions
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Silly Fun GamesSilly Fun Games
Custom game developmentCustom game development
Small studioSmall studio
Focus on innovative simple & fun designsFocus on innovative simple & fun designs
Educational focusedEducational focused
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Hasbro’s Opportunities Hasbro’s Opportunities
The needThe need
Untapped educational marketUntapped educational market
Competitive against Mattel’s early educational Competitive against Mattel’s early educational productsproducts
Established knowledge about tangramsEstablished knowledge about tangrams
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55 http://www.creativeimaginations.net/PAGE4.html, http://en.wikipedia.org/wiki/Tangram, http://www.archimedes-lab.org/page6b.html, www.brightminds.co.uk/default.asp?part=B5856
Ancient Chinese Puzzle Game
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TangramaticTangramatic
Board gameBoard game Tangrams – familiar game mechanicsTangrams – familiar game mechanics Clear and logical rules Clear and logical rules Complexity dictated by the playersComplexity dictated by the players
Competitive team playCompetitive team play Healthy competition – competitive model Healthy competition – competitive model
similar to Pictionarysimilar to Pictionary Players participate simultaneously Players participate simultaneously
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TangramaticTangramatic“What's in the box?”“What's in the box?”
Supplies for 4 players/teams to playSupplies for 4 players/teams to play 4 basic sets of 16 tangram pieces4 basic sets of 16 tangram pieces 4 golf pencils4 golf pencils 4 100 page sketch pads4 100 page sketch pads 4 stand up tri-fold dividers with Tangramatic 4 stand up tri-fold dividers with Tangramatic
graphics and rules printed on insidegraphics and rules printed on inside Custom tangram piece maker starter kitCustom tangram piece maker starter kit
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MarketingMarketing
LicensingLicensing Direct to HasbroDirect to Hasbro
Board game marketBoard game market
Education marketEducation market Learning centersLearning centers Tutoring centersTutoring centers Public & private schoolsPublic & private schools Educational gift marketEducational gift market
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FinancingFinancing
License product and designLicense product and design
20% licensing fee of gross profits20% licensing fee of gross profits
Manufacture and market gameManufacture and market game
Cost $5 per unitCost $5 per unit
Sale $15 per unitSale $15 per unit
200% markup200% markup
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Financing (cont.)Financing (cont.)
Limited labor hours Limited labor hours
Allocate manufacture overhead Allocate manufacture overhead
Projected 5,040 unitsProjected 5,040 units
Sales $75,600Sales $75,600
Cost $25,200Cost $25,200
ROI 200%ROI 200%
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Financing (cont.)Financing (cont.)
50,000 units over 5 years50,000 units over 5 years
Net present value $750,000Net present value $750,000
Net profit $500,000Net profit $500,000
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ConclusionConclusion
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QuestionsQuestions