tapcrowd case study: mobile marketing for events - artexis
DESCRIPTION
Mobile marketing, lead capturing and new revenue models for tradeshows, through mobile apps and personalised push notifications.TRANSCRIPT
![Page 1: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/1.jpg)
Mobile Marketing For EventsCASE: Artexis
![Page 2: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/2.jpg)
ABOUT ARTEXIS BELGIUM
![Page 3: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/3.jpg)
QUOTE FROM ARTEXIS BELGIUM
“Initially the event apps were simply an extra service to our eventvisitors. This has evolved.Our apps have become a new source of revenue through sponsoring,ads and lead capturing for exhibitors. Mobile apps are now crucial inour direct communication towards our audience.”
Marleen Vanhee
Marketing Intelligence & Communications Officer - Artexis
![Page 4: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/4.jpg)
ABOUT BIS BEURS
![Page 5: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/5.jpg)
ARTEXIS MOBILE MARKETING STRATEGY
![Page 6: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/6.jpg)
1 INFORM 2 ENGAGE 3 MONETIZE
![Page 7: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/7.jpg)
1 INFORM
![Page 8: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/8.jpg)
Rich mobile event guide for visitors
![Page 9: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/9.jpg)
App usage
2.000+ app downloads10.000 user sessions70.000 user actions
![Page 10: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/10.jpg)
2 ENGAGE
![Page 11: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/11.jpg)
Facebook contest with photo sharing:
ugliest bathroom of Belgium
1.647 likes20.012 clicks on ad campaign
![Page 12: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/12.jpg)
3 MONETIZE
![Page 13: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/13.jpg)
PREMIUM LISTINGS FOR EXHIBITORS
![Page 14: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/14.jpg)
RESULTS OF PREMIUM LISTINGS
![Page 15: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/15.jpg)
IN-APP BANNERS
![Page 16: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/16.jpg)
LEAD CAPTURING
![Page 17: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/17.jpg)
THE TECHNOLOGY BEHIND IT:
TAPCREATOR AND TAPTARGET
![Page 18: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/18.jpg)
![Page 19: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/19.jpg)
![Page 20: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/20.jpg)
20
AVERAGE TIME TO CREATE AN APP
Graphical design: 1-2 hours
Initial configuration of app: 2-4 hours
Content uploads
– CMS: basic event information, floorplan (2 hours)
– Excel uploads: exhibitor categories etc. (1 hour)
– API integration (automated): exhibitors, attendees...
![Page 21: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/21.jpg)
TAPTARGET: BUILD A MOBILE COMMUNICATION PLAN
GEOFENCES
Outdoor geofences (GPS)
Indoor geofences:
TapConnect wifi
interactive QR codes
SCHEDULES
During Tradeshow opening hours
4 hours before closing
…
USER SEGMENTS
Based on user profiles
Interest in storage > 80%
C-level profiles
…
USER CONTEXT
In session
Walking on tradeshow
Not in session
…
PERSONALISED ACTIONS
Push notifications
Mobile coupons
Pop-ups
Digital signage interaction
![Page 22: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/22.jpg)
OTHER POSSIBILITIES FOR INTERACTION ON
THE TRADESHOW FLOOR
![Page 23: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/23.jpg)
WIFI MARKETING
![Page 24: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/24.jpg)
PERSONALIZED PUSH NOTIFICATIONS
Annie, visit BMW at booth 101, live demo of new
BMW5 starts in 20 min !
![Page 25: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/25.jpg)
DIGITAL SIGNAGE INTERACTION
![Page 26: TapCrowd case study: mobile marketing for events - Artexis](https://reader033.vdocument.in/reader033/viewer/2022060121/55943cf21a28abe35b8b4578/html5/thumbnails/26.jpg)
26
Grauwpoort 1
B-9000 Gent
Belgium
T: +32 9 298 01 92
www.tapcrowd.com
Twitter: @TapCrowd
THANK YOU!