tapping global market visal model
TRANSCRIPT
Tapping Into Global Markets
Top 10 Concepts
Michael TolentinoAteneo Graduate
School of Business
Visual Model
Outline:Tapping Into Global Market
1. Is expected in companies (why?)2. Are based on factors that draws
companies into the international arena (how?)
3. Should be rated into three criteria (how?) 4. Must first define (what?)5. Has two typical entry strategies (what?)
Outline:Tapping Into Global Market6. Have distinctions between (what?)7. Should have the best mode of entry
(what?)8. Makes companies decide on a marketing
program (how?)9. Can affect consumers and business alike
(how?) by country of origin perceptions.10. makes companies manage their
international marketing activity in three ways (how)?
Concpet 1:
Tapping Into Global Market Is Expected in
Companies
Tapping Global Market
Tapping Global Market
Concept 2:
Factors that Draws Companies to the International Arena
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Global Competition
Tapping Global Market
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Concept 3:
Determine Company’s Marketing Objectives and Policies
Objectives and Policies
Global Competition
Tapping Global Market
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Concept 4:
Three Criteria In Entering Global Market
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global Competition
Tapping Global Market
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Concept 5:
Entry Strategy
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global
Competition
Strategy
Waterfall ApproachSprinkler Approach
Tapping Global Market
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global
Competition
Strategy
Waterfall ApproachSprinkler Approach
Developed or Developing Market
Concept 6:
Distinctions in Tapping Global Market
Tapping Global Market
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global
Competition
Strategy
Waterfall ApproachSprinkler Approach
Developed or Developing Market
Concept 7:
Market Mode of Entry
5 Modes of Entry
Tapping Global Market
Higher Profits
Larger Customer
Base
Independence form One
Market
Required International Service
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global
Competition
Strategy
Waterfall ApproachSprinkler Approach
Developed or Developing Market
5 Modes of Entry
Concept 8:
Marketing Program
Marketing Program
Tapping Global Market
Higher Profits
Larger Customer Base
Independence form One
Market
Required International Service
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global
Competition
Strategy
Waterfall ApproachSprinkler Approach
Developed or Developing Market
5 Modes of Entry
Concept 9:
Country of Origin Effects
Marketing ProgramCountry of Origin
of Perception
Tapping Global Market
Higher Profits
Larger Customer Base
Independence form One
Market
Required International Service
Objectives and Policies
Market Attractiveness
Risk Control
Competitive Advantage
Global
Competition
Strategy
Waterfall ApproachSprinkler Approach
Developed or Developing Market
5 Modes of Entry
Concept 10:
Marketing Organization
Marketing ProgramCountry of Origin
of Perception
Global Organization
International Division
Export Department
Marketing Organization