tara a. fournier, phr, manager, member engagement

Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central Region

Incorporating Students and YPs into Professional Chapters

Volunteer Leader

Webcast Series:

College Relations

Agenda

• State of College Relations

• Student Conferences

• Recruiting from College Students

• Engaging Young Professionals

• Chapter Case Studies

State of SHRM College Relations

Student Chapters & Membership

• 16,000 + Student Members• 475 + Student Chapters • And growing!

• Newly Chartered Chapters include:> Webster University, Greenville, SC> Bryant & Stratton College, Richmond, VA> Bimidji State University, Bimidji, MN

• 12 additional student chapters in affiliation process

SHRM Student Members: Who Are They?

• Undergraduates or Graduates in an HR-related degree program

• Adult learners or first time college students

• Join SHRM for access to internships, career development, networking opportunities, preparation for workforce, case study competition, certification prep, etc.

• Future leaders in the profession

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SHRM Student Members: Engagement

• Access to exclusive HR Internships > via internships.com

• Annual Student Conference • Regional Student Conferences

> Case Competition> Educational Sessions

• Assurance of Learning Assessment • SHRM Foundation Scholarships• Research Articles, Latest HR News on shrm.org• HR Tools, Templates and Resources• Webcasts• Social Media: SHRM Connect, Twitter (#shrmstudent),

LinkedIn, Facebook

SHRM Student Membership Benefits

SHRM Student Chapters: Engagement

• Company tours

• Student conferences

• Resume writing workshops

• Interviewing workshops

• Fundraisers

• Internship programs

• Social events

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SHRM Students: What Are they Doing?

• 2012 Regional Student Conferences> Held in five locations this spring> 477 Students, Advisors and Volunteers participated> $25,000 awarded

• Case Competition> Winners:

• Houghton College (NY)• University of Tennessee – Knoxville• Thunderbird International School of Management (Arizona)• University of Illinois – Urbana Champaign• University of Nevada, Reno

SHRM Student Membership Benefits

2012 Annual Student Conference

AtlantaJune 23 – 24, 2012

Marriott Marquis265 Peachtree Ave. Northeast

Keynote Speakers:

Sara Rynes, 2011 Michael R. Losey Human Resource Jeff Tobe, CSP Research Award Winner

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2012 Annual Student Conference: June 23-24

Held in conjunction with SHRM Annual Conference & Exposition in Atlanta

400 students and faculty and 12,000 professionals expected to attend

Students and faculty members receive a nearly 80% discount. Registration includes access to both student AND professional conferences as well as the exposition, keynote speakers and entertainment.

Students: $275 through May 24 $320 May 25 – June 23

Faculty: $350 through May 24 $485 May 25 – June 23

2012 SHRM Annual Student Conference

Recruiting from College Students

Why?• College students are the future of our profession

> The U.S. Bureau of Labor Statistics projects an increase of 22% in HR employment by 2018 – compared to a 10.7% increase for all occupations

• Natural flow of students

> 16,000 + Student SHRM Members> They do eventually graduate > Student dynamics have changed

Why? (continued)• College Students are already in Chapters

> 475 + Student Chapters > 5,000 + Student Chapter members> Understand the format

• Students want what we’ve got

> Developing professional skills> Mentoring



How?• Existing Chapter Structure

> College Relations Board member> Joint Meetings for Events and Conferences

• Holiday Meeting• Annual Chapter Conference or Legal Update

• Student and Young Professional programs> Basics training> Mentoring and networking> Developing in an HR Career


How? (continued)• Special Student Pricing

> Annual Chapter Membership cost• SHRM - $35 to $80 to $80 to $180

> Discounted Chapter Meetings• Free student guest• At or below costs

• Student Chapter Board position> Current Student Chapter President

• Attend minimum quarterly> Supports addition of YP Board position


How? (continued)• Support Student Conference

> Annual Chapter Scholarship for Student Team> Practice Case Competition

• Chapter Judges• At Chapter Meeting

• At-Large Students> Mailing Lists

• Targeted by University> E-Blasts

• Chapter Student Programs


When?• Student Chapter annual cycle

> Students begin programs in Fall Semester> Submit the student chapter information form online by

September 30> Recruit and retain at least eight SHRM student members in

the chapter by November 30> Professional Chapter – Act as a Bridge

• Provide succession planning assistance to student chapter> Must submit section 1 of the Student Chapter Merit Award

reporting document. Due March 31 of each year

• Charter Chapters> Provide leadership and support for student efforts

Engaging Young Professionals

• Who is a Young Professional (YP)?> Two definitions

• HR Professional under age 30• HR Professional with less than 10 years of HR experience

Incorporating YPs into SHRM Chapters

• Why YPs?> Chapter Succession Planning: They are the Future

• As Boomers retire, Millennials are entering the workforce – need to embrace this group and find ways to engage and incorporate to maintain and grow chapter membership.

• What are YPs looking for?> Developing their HR Career> Networking> Education/Professional Development> Mentors> Leadership Skills and Development

• SHRM is diligently working on developing a nationwide YP engagement initiative

• Young Professional Advisory Council• Focus Group at 2012 Annual Conference• Survey of YPs coming in Q3 • Pilot groups in Chicago, New York, Seattle and

Washington, DC. > Kick-Off Events

• Chicago – Networking Happy Hour in April 2012– 63 attendees

• Seattle – Networking Happy Hour May 2012– 46 attendees

State of Young Professionals: What is SHRM Doing?

YP Groups: What Are They Doing?

• Networking Happy Hours

• Trips to Baseball Game/Sporting Events

• Mentoring College Students

• Book club – “Meet to Read”

• PHR Preparation Study Groups

• Trivia Nights

Chapters and State Councils: What Can They Do?

• On the State or Chapter Level, what are other chapters and states doing to engage and incorporate YPs into their structure?

> Three Chapter Examples

• CHRA – Denver

• SHRP – Chicago

• HR/NY – New York

CHRA YP Efforts

CHRASuper Mega Chapter in Denver, CO

• Mentor Program

• Socials

• Targeted Professional Development

• Volunteer Opportunities

• Other local connections

• Timing for events

SHRP YP Engagement Efforts

SHRP

• Mega Chapter in Chicago

• Emerging Leaders Program

• YP Initiative in Chicago

SHRP – CHICAGO CHAPTER OF SHRM

“We are committed to our future leaders.”

– SHRP Board

• Recruit, ENGAGE, and retain Emerging HR Leaders • Offer compelling professional DEVELOPMENT

• Advance HR profession by PREPARING our future HR leaders

Mission & Objectives

• Board positions – Emerging HR Leaders & College Relations

• Partner with SHRM & HR YP group

• Committee of Emerging HR Leaders• Education, Marketing, Membership

Structure

Our Committee & Emerging HR Leader Interviews

• Free

• Evening event

• All Emerging HR Leaders

Kickoff Networking Event

Educational Event – The Road to HR Leadership

Roundtable: Finding Your HR Niche

• “How to Network” networking event

• Mentorship program

• Partnering & volunteering with area schools

Future Plans – What We’re Thinking

SHRP – CHICAGO CHAPTER OF SHRM

“We are committed to our future leaders.”

– SHRP Board

HR/NY YP Engagement Efforts

HR/NY

• Super Mega Chapter in New York City

• Gen XtraordinarYTM SIG

GenXtraordinarY™ SIG

• Special Group, Special Name• Formed in December 2010• By-product of HR/NY branding study &

personal experience of HR/NY President• Roles within SIG

> Official: Chair and Co-Chair > Unofficial: Advisor/Mentor/Coach

Programs/Events

• Two Programs for Inaugural Year> Generational Stereotypes Defied: Removing the labels to

help drive the business- November, 2011> Generational Stereotypes Defied: It's NOT Our Birth Year

that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012

• Other Activities> Event with Mentoring Committee- Summer 2012> Networking events with other SIGS- TBD

Best Practices

• Exposure at monthly Board Meetings

• Board Member liaisons

• Administrative support

• Continued focus on the larger SHRM YP picture

• Patience

Learning Curves

• Looking at things from a different lens

• Managing their “urgency” vs. reality of demands upon others’ times

• Informal communications and message being received

• Providing more direction

Summary and Take-aways

• State of College Relations – Healthy and Growing! (Find one near you!)

• Student Engagement & Training – Annual Conference and Regional Conference Options

• Recruiting from College Students – Why, How and When for your Local Chapter

• Engaging Young Professionals – You Have Them, Are You Keeping Them and Engaging Them?

• Some Great Examples of YP Engagement – Thanks to CHRA, SHRP and HR/NY!

Call To Action

Students are graduating now!• Request your lists• Schedule programs or special networking and mentoring

opportunities in July – August• Invite them to your meetings in August or September• Schedule an extra ½ hour before your regular meetings to

help students transition into your chapter

Plan for YPs today!• As you review board positions and succession planning,

consider adding YP-related board positions• Consider YP activities as part of your chapter plan

Thank You

• Emily Marquis, CHRA

• Courtney Templin, SHRP

• Heather Evans, HR/NY

Questions?

Questions?

Contact Us!Tara A. Fournier, PHR

Manager, Member [email protected]

703-535-6074Twitter: @SHRMTara

Scott Ferrin, SPHRField Services Director

Southwest Central [email protected]

703-535-6453Twitter: @SHRMScott

mailto:[email protected]

mailto:[email protected]

tara a. fournier, phr, manager, member engagement

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