Target Audience

I did some research to find out who my target audience are. I researched the target audience for top of the pops magazine and found that the target audience for them is shown in the diagram below.

Source: http://www.immediatemedia.co.uk/advertising/Magazines/Top_of_the_Pops.html

Demographics Psychographic • Boy bands• Social networking• Shopping• Feminine TV shows• Feminine movies

• Make-up• Celebs• Gossip• Sleepovers • Jewellery• Shoes

How does my magazine appeal to my target audience?

Ways in which my magazine appealed to my to the target

audience?

Dating tips are relatable because the target audience is at an age where they start to think about relationships

Fashion advice from attractive female and the target audience may see her as a role model

Top stories giving the latest gossip about the celeb world and their problems used as escapism

Free posters of the latest attractive boy band because these are who the target audience want to read about

Exclusive interviews from other key celebrity's

Feminine handwriting font and adds personal touch

Pull quotes that stand out and give key points

The pink kicker is very eye catching and makes it stand out

Audience feedback

Strengths

• Use a variety of images• Cluttered layout • Good use of colours• Suitable to target audience • Feminine• Language • Good use of emoticons

Weaknesses

• Masthead is to big• Main image is to small• Consider using more variety

of colours • Use editing on my images to

make them stand out• Include slightly more

content