TargeT your adverTising usingThe region’s mosT diverse porTfolioof niche publicaTions.

Fall 2011

ALSO Cynthia trevinoLights, Camera, Responsibility! Martin oleskyEco-Marketing Cedar Lake

Breanne MitseffTeacher, Clark Middle School

2040under

CLaSS Of

2011

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our suiTe of uniQue adverTising soluTions include:

• cusTom conTenT

• fronT page noTes

• fronT page ads

• spadeas

• geT iT!: our inTeracTive online markeTplace

• social media managemenT

• evenT sponsorships

• uniQue online ad posiTions

• daily online deals

• behavioral TargeTing

M E D I A C O M P A N Y

Shore Our luxury brand reaches high-demo readers throughout Chicago, Northwest Indiana and southwestern Michigan with a blend of arts and lifestyle coverage.

buSineSS Direct mailed to area business executives, our business-to-business magazine is the buzz in Northwest Indiana economic development.

get healthy The definitive source for the health conscious consumer. Focusing on everything from the latest trends in medical care to healthy lifestyles.

nWi noW This special annual publication focuses on progress and development across Northwest Indiana. This award-winning series contains stories of nearly 100 government, business, industry and service entities.

your timeS Combined with The Times, this product delivers the perfect one-two punch by reaching non-subscribers via direct mail.

SPeCial SeCtionS Inserts covering local communities and events, seasonal sales and celebrations, and topics of interest.CouPon booK

The area’s coupon source of choice saturating the market with distribution in The Times and Your Times, our direct mailed non-subscriber product.

for more informaTion on how The Times media company can help your business grow, conTacT your media consulTanT Today.

Munster 601 W 45Th AveNue

(219) 933-3200

Crown Point 2080 N MAIN STreeT

(219) 662-5300

ValParaiso 1111 GleNDAle AveNue

(219) 462-5151

Your Life, DiscovereD

Through higher

eDucaTion

Your Life, DiscovereD

Through higher

eDucaTion

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health PartnershiPs ProPel education

thriving on the square and Beyond

more than Full slate oF enriching activities

and Why this is the Best Place to live!

SCAN FOr Our

IphONe App

SCAN FOr Our IpAD App

The Times media company isa full service media company

The Times media company

91,701 Sunday total average circulation

86,894 Daily total average circulation

With a portfolio of print, digital and niche products designed to engage consumers in the greater Northwest Indiana and Southeast Suburbs of Chicago, The Times is the region’s media leader.

The Times delivers more cusTomers Than any oTher medium

SOURCE: Audit Bureau of Circulation FAS-FAX Reports dated March 31, 2005 through September 30, 2011

nwi.com is the region’s number one website for local news and information in Northwest Indiana and Southeast Suburban Chicago. In addition, our online portfolio includes over 30 community sites, designed to engage and interact with our local online audience.

SOURCE: 7 day print and online reach. Lee Enterprises Audience Report, January 2011 – June 2011. Conducted by Thoroughbred Research, Louisville, KY

PRINT & ONLINE : The Times & nwi.com

age group 18-29 30-39 40-59 60+

prinT exclusive 31.9% 33.1% 35.9% 53.6% 39.9%

web exclusive 13.4% 13.4% 7.3% 4.7% 8.4%

prinT + web 8.1% 16.5% 17.3% 7.0% 13.2%

use newspaper 28.5% 14.4% 19.4% 22.5% 20.3%

ToTal reach 81.9% 77.1% 79.9% 87.8% 81.8%

of norThwesT indiana &souTheasT suburban chicago every week.*

now, ThaT’s huge!

REACH81.8%*

The Times Designated Market Area is both urban and rural with heavy industry, retail trade, health care and other service industries representing the dominant economic activities. A number of suburban towns and cities, such as Munster and St. John, serve as affluent bedroom communities for Chicago. The area is home to more than 644,000 people.

snapshoT of a robusT markeThouseholds .......................... 242,890adults .................................. 487,474male ...................................... 48.7%female .................................. 51.3%average household income $67,603median household income $56,014

*SOURCE: Nielsen Claritas 2010; Lee Enterprises Audience Report, January 2010-December 2010, Conducted by: Thoroughbred Research, Louisville, KY; Claritas Retail Market Power 2010

7,171,8551 average monthly page views

1,724,6261 average monthly visits

56,2381 average daily visits

81%1 of adults accessed the internet in the past 30 days

37%1 of internet users accessed nwi.com in the past 30 days

men .................................... 48%2

women ............................ 52%2

children under 18 ......................52.4%2

median household income......................$76,8722 1) Omniture Online Data May-July 2011

2) Lee Enterprises Audience Report, January 2011-June 2011, Conducted by: Thoroughbred Research, Louisville, KY

In print, online and via mobile technology,

more people turn to The Times Media

Company than any other media. And when

we include adults who say they “use” the

newspaper, we reach an incredible 82% of

The Times Market every single week. We

reach all age groups with a blend of print

and Internet that is unmatched by any

other local media.

online mobile TableT video

fas-fax circulation comparisons The Times of northwest indiana

sunday daily

75000

80000

85000

90000

95000

100000

Spring ‘05 Spring ‘06 Spring ‘07 Spring ‘08 Spring ‘09 Spring ‘10 Spring ‘11

90,637 91,701

83,116

86,894