targeting your market online- keyword research
DESCRIPTION
Search engine optimization, also known as “SEO”, can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google’s first page can seem like an impossible task even for experienced web-based businesses.In the “Targeting Your Market Online” webinar, we’ll discuss the following:-How to know the specific keywords your prospects are searching on Google-Tools that enable you to download a competitor’s entire campaign-How to ensure you are attracting profitable website visitorsSee our next webinar live at www.competeonweb.com/events.TRANSCRIPT
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Webinar- Targeting Your Market (May 2011)
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
30 Second Introduction
Jon Tucker, Senior Strategist at Compete Marketing Group
– Based in San Diego, CA (US / Canada clients)
– Focused and experienced team
– Transparent and comprehensive projects
Jon TuckerSenior Strategist
@JonTuckerUSA
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Does a Website Gain Exposure on Google?
Access and Understanding Authority
Relevancy to Searches
Technical Structure Online Referrals
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Google Understands Website Content
Same way you read content
– Scan info first
– Titles
– Headings
– Bolding
– Excerpts
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Google Understands Website Content
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Google Has Difficulty With Certain Content
Limit use of:
– Flash / animated content
– Images without optimized text
– Video without optimized text
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Gain Exposure in Your Market
Identify Keywords
Website Targeting
Build Rankings
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Your Keywords
4-6 Topics Expansion Refinement
Broad representation of your prospect’s searches
Identify all possible ways of searching for information
Narrow down to 75-150 keywords across 4-6 topics
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Tactics and Tools
4-6 Topics Expansion Refinement
Market understanding Multiple Keyword Tools Search Volume
Competitor Campaigns Appropriate Wording
Searcher Intent
Compare Volume
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- 4-6 Topics
Hospitality
BeddingBlankets
Pillows
Toiletries
Hand Lotions
Soap & Shampoo
4-6 Topics Expansion Refinement
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
TAKEAWAY- Choose 3 Topics Related to Your Business
Consider the following:
– Categories of products that you sell
– Pain-points in your market
– Sections on competitor websites
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Expanding Your List
4-6 Topics Expansion Refinement
www.tinyurl.com/KeywordsGoogle
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Expanding Your List
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Refinement- Refining 1000’s of Keywords
Search Volume
Searcher Intent
Realistic Wording
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
TAKEAWAY- Identify Top 5 Keywords For Each Topic
Use volume from Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle)
Don’t use closely related synonyms(i.e. bed sheet sets and bedding sheet sets)
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Wrap Up and Questions
NEXT WEBINAR SCHEDULED: www.CompeteOnWeb.com/events
Tools
– www.tinyurl.com/KeywordsGoogle
Questions?
– Twitter #seowebinar @JonTuckerUSA
– Or GoToWebinar question tool
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Appendix
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Targeting- Structure Your Website Based On Topics
Homepage
Products
Dresses
Shirts
About Contact
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Targeting- Keywords on Webpages
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Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Tools- Identifying Keywords
4-6 Topics Expansion Refinement