Terminology

Mel Storey

Blobs and StarsHeadline

Pull Quote

Image

DropCapital

Strapline

ColumnsSpreads Orientation- Landscape Page Number

Bassline

Images

Headline

Blob &Star

Reverse Page Numbers

Spreads

ColumnsStrapline

White Space

Margin

Border

Crosshead

Orientation- Landscape

Bassline

Columns

Cut Out

Headline

Drop Capital

Grid

Image

Page Numbers

BasslineStrapline

White Space

Margins

Orientation- Portrait

The same conventions and devices are also used in websites too:

Dateline

Image/Video

Headline

White Space

Bassline

Pull Quote