TEAMAPOCALYPTICO

First Time In Bangladesh. One Of The Best Innovation

Of Teer.

It Is A Health Benifitial Product

Less Impact On Market Position It Tastes So Good

Teer Whole Wheat Atta

ANALYSIS

Social Media Review

We reached out to our friends family and friends of friends family all across the map.

104 Family

08 Divisions

Just 7 % people Use whole wheat atta

This flour is not available everywhere

For a long time people are eating white bread flour.

The price of brown flour is higher than white flour

This flour bread is not soft like white flour bread

Many people do not know the benifits of whole

Wheat atta .

Marketing Effort

A Very Good TVC Lack Of Availability

No Major Marketing Campaign

Lack Of Awareness About

Teer Whole Wheat Atta

Competitors

Efficient PriceRange(42tk)

Well Known Band Product

No Tvc

No Marketingcampaign

Higher pricecomparative to others( 47tk).

No Tvc

Comparatively Lowbrand value

Available in market

Challenges

“Taking Teer Whole Wheat Flour in the same level

like the other products of Teer Group and increase their market”

Customer Journey

1 2 3

Decides to buy flour

4

Goes to shop and

asks to provide flour.

Asks if the desired brand of flour is

available or not

After buying the products,

buying process ends

Core Issue

[“People Don’t Feel The Necessity To Buy This Product”]

Objective

“Persuade customers to buy and use Teer Whole Wheat flour, increase its sells through marketing strategy to engage the

target group”

BIGIDEA

Big Idea

“Drive Consumers Attention From White Atta To Teer Whole Wheat Atta By Raising Its Health Benefits Among People”

Mindset Shift

Current Situation

Desired Situation

Awareness about Teer Whole Wheat Atta is Low.People Does Not Know the benefits of brown flour.

Awareness about Teer Whole Wheat Atta is High. Make people aware about health benefits of brown flour.

Target Group

Potential and current customer, Housewife

Urban society.

Health conscious people.

Super shops, grocery shops and online shops.

First Phase

Walk-A-Thon

Teer Whole Wheat Atta organize a “ Walk- A-Thon ” in Independent day

The slogan of this “ Walk- A-Thon ” is “ সচে�তন সু স্বাচে বাংলাচে�শ

“

It will be launched for making a Guinness world record with the participation of university student and most people suffering from diabetes and high blood pressure.

“ Walk- A-Thon ”

“ Walk- A-Thon ”

সচে�তন সু স্বাচে

বাংলাদে�শ

Health Benefit Campaign

Health benefit campaign in crowded places

Park Hospital Sopping Mall

Website Development

Use latest html coding and flash codec- for improved look & feel.

The health benefits should be highlighted. Should be publicized as a source for good

recipes, so that brand equity and loyalty gets built.

Brand- ambassador

Being the title sponsor of cricket series and many sports competition.

Sponsor

Higher a Brand-ambassador who is a well known Nutritionist.

Tie-up

Tie-up With The Government To Sell Teer Whole Wheat Atta at military canteens at a subsidized rate .

Tie-up with health conscious community and we will arrange rally and will be the title sponsor of several health beneficial campaigns . .

Other Sales promotion strategy

Free 1kg Packs Of Teer Whole Wheat Atta Can Be Regions Where The penetration Of Branded Atta Is Low .

Free Packs Of New Teer Tea To Be Bundled With Teer Whole Wheat Atta 2 Kg Packs .

The Company Can Collaborate With All The Fast Food Retail Chain , Restaurants A Discount Coupon For Those Fast Food Chains Can Be Given Along With Teer Whole Wheat Atta .

Free Samples Through Distribution At Posh Public Areas Such As Malls And Multiplexes.

Making Short Campaign Tvc With Several Celebrities. Contest For House Wives

Gift

সচে�তন সু স্বাচে

বাংলাদে�শ

BD cyclist group

Who walks in the park in the morning

2nd Phase

TVC

TVC

RDC

1 2 3

RDCs will be aired on commuting hours and news breaks.

RJ endorsement RJ will ask interesting questions for housewife .

Rj will provide the right answer after break and connect it with Teer whole wheat atta .Right answers will be rewarded by Teer.

Billboard

স্বা স দে�তন মানুচে�র প্রথম পছন্দ দে�াক

TEER WHOLE WHEAT ATTA

দে�াল ওচে�ট আটার ম দে� আচেছ দেপ্রাটিন , ফাইবার,

ভি#টাভিমন, ভিমনাচেরল।

যা দেকালন ও �াট&চেক রাচে' সু ।

Teer Whole Wheat atta will put billboard on strategically important places claiming the superiority of its brands.

Newspaper

স্বা স দে�তন মানুচে�র প্রথম পছন্দ দে�াক

TEER WHOLE WHEAT ATTA

দে�াল ওচে�ট আটার ম দে� আচেছ দেপ্রাটিন , ফাইবার,

ভি#টাভিমন, ভিমনাচেরল।

যা দেকালন ও �াট&চেক রাচে' সু ।

Newspaper hawker

1 2 3

Teer will distribute leaflets in urban areas .

Probable areas –All city in Bangladesh

Teer will use newspaper hawker in distribute leaflets .Teer will incentivize hawker to distribute leaflets.

Social Media

Facebook :Target sponsor Ad

Sponsored AD will be posted from Teer whole wheat atta Facebook page.

This will be meticulously targeted to specific.

Social Media

Google+

All the posts that will go in Facebook and website will also be posted in google with relevant keywords.

This will give teer whole wheat atta posts rank in google search.

YouTube All the promotional

videos and contest videos will be posts in YouTube channel.

This will enable our brands to be visible in the largest searching social media in Bangladesh.

Monitoring & Evaluation

KPI

TG reach , engagement, increase in sales.

Survey, customer feedback.

Monitoring Effectiveness of

marketing programs. Visibility in the market.

Challenges and feasibility

Target Group

Challenges

Feasibility Cataring communication to the diverse target groups

Different campaign for different target groups

Distinct identity

Challenges

Feasibility Losing itself amongst the crowd

Engaging all stakeholder amongst the brand building process

Brand Awareness

Challenges

Feasibility Lack of brand awareness

About teer whole wheat atta

Several brand building campaign

Changing tagline

Challenges

Feasibility People may lose connection

Extention of the original

TEAM APOCALYPTICO

THANK YOU