Team Breeze

AdamDianaJeremyRobinSantiago

The improved entry system

Abstract

High-Security Automobile keyless card entry.

It Provides Access to Doors/Ignition

Dual Security FeaturesSmart SIM and Micro-Punch

claims- Higher security then standard

vehicle Keys- Larger master key range.

- Style and Design- Convenient

- More Modern- Information Storage

design

• Thin • Flat • Flexible• Light weight • Sleek• Durable • Scratch resistant

Similar Products Patents (383)

• 20050023901• 20050096970• 30040166741• 20040046452

• 20030163716• 20030111527• 20030062986• 20020040935

Diagram

• Key Card reader illustration

• Internal sensors read the position of each hole for identification purposes

Materials

1. Stainless steel alloy sheeting

2. Subsequent technology

• Infrared reader • Precision lasers for

production• Smart SIM cards• Plastic for card

reader Major advantage = reduced material usage and related hardware

Manufacturing Costs

1. Machinery – (will vary upon actual sales)

• high precision laser cutters

Prices vary from $20,000

up $250,000

Initial cost• The first prototype might cost up to $200

• Large costs come into play not within the production but within the users decision on data base sizes for multiple master keys.

• At large volumes of cut keys individual prices per automobile manufacture may go down below one dollar.

Customer base

Specialty Vehicle Markets

Premium High End Vehicles

Marketing

• Movie stars – in scene ads

• Music Stars – in video ads– Both ads are more

subliminal than direct

• Car Magazines– Custom car markets

Marketing Strategy

• Target Country: The United States, Japan (all major cities and states including: New York, LA, Las Vegas, Chicago, Tokyo).

• Target Population: Ages 18-60. anyone who owns a vehicle or can drive.

• Specific Target Market: adults and young adults. Celebrities.

Marketing Strategy Pricing

• Price:

• Distribution/Place: website, all major electronic stores, car dealerships, etc.

• Product Line: Eventually in the future there will be more modified features. First goal is to focus on mainstream figures (celebs) and eventually and slowly the whole public.

Promotion

• The internet, through the main website

• TV: commercials, celebrity promoters.

• Magazine/Newspaper advertisements

• Billboards