team precise slide presentation

Team PreciseParis Lofton,Christopher

Green,Guadalupe Gonzalez,Tara Dettman,and EvelynChris

LawrencePhoto Credit: <a href="https://www.flickr.com/photos/76929828@N00/698695902/">The Pug Father</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a>

Paris Lofton, Christopher Green, Guadalupe Gonzalez, Tara Dettman and Evelyn Chris LawrenceStrategic Business Management

Wednesday, July 23, 2014

Hook

Introduce yourself and grab your audience’s attention!Our proposal focuses on the release of;

The media player compatible with most apple products. This new media player will impact sales record Apple.

Audio media player, unlike Apple’s iPod media player the new device is compatible to AIFF and Wave format.

The new product is expected to account to over 100 million units sales worldwide. The product originality and finicality will meet users’ demand.


Mission Statement

Designs best personal computers,leads the digital music revolution. Reinvented the mobile phone with the iPhone. Defining the future of mobile media with the iPad.


External Market

High quality materials

Caters to audiophiles

Rapid change in technology

Headphones can be use for multiple device

Expands product to stay in the market

Compatible to players, smartphones, tablets


Environmental Scanning

Challenges

Build a quality brand

variety of products that blend with Beats

add and create on to the brand

reach a new audience, keep loyal customers happy



Business ClimateGlobalization an important role in Apple products.

Global economic Crisis= huge impact on Apple

Consumers spending less on Apple products

ChallengesBuild a quality brand

Variety of products that blend with Beats

Add and create on to the brand

Keeping customer happy



Competition Audio Technica- M50 best headphones under $200

Sony- MDR7506 cheap within everyones budget

Sennheiser- 280 HD Pro blocks outside noise around $90

iPod- trusted brand for music and media player.


Strategy Formulation

develop the media player with high quality product and sound.

Designed with style and sleek to appeal to the Beats consumers.

Be manufactured at Foxconn in China.Will help keep the production costs low.

The cost to manufacture be around $100 - $175 depending on gigs.

Sell the Media Player around $199 - $299 for 16gig, 32gig or 64 gigs of media storage capacity.



Utilize all media outlets to increase consumer awareness

Use taglines,keywords associated with the brand and company

Advertsing on popular electronic sites, rock/hip-hop publications and business/news sites.



Legal implications:

Beats headphones manufactured with lightening adapters for Apple or Beats products will create inability to access by non apple users. This will create limited access by interested target market.

Alienate consumers who do not want to purchase Apple devices

Hurt the sales of the media player if the consumer prefer to not use Beats headphones along with the media player.



Ethical and social responsible considerations;

• To create the best quality products.

• To provide good customer service.

• Provide customer a way to express their concerns regarding issues encounter with products or services.


Financial Data Analysis

Apple Inc.Designs, manufactures, mobile communication, device computers, digital music players.

Current Market: market cap $574.1 billion.

July 11 stock 95.22 change .19%



Proposal Apple Player BenefitsManufacturing Total - $ 105.35

Researh & Development - $ 9.42

Software & Administrative- $ 21.16

Tax Rate - 6.5%



Bills of Materials $150.00 per unit

Beats Media Player Retail Price

64GB-$299.99 32GB-$239.00 16GB-$199.99

Subscription Based Services

$8.00/month

$99.99/annually Bundle $550.00



23%

52%

11%

1%1%

12%

Price/earnings price/earnings growth current ratio debt to equity gross profit margin earnings per share


Strategy Implementation

Over the span of 3 years - develop and manufacture the Beats media player for its potential release in 2015.

January 2015 - Booth at the International Consumer Electronics Show

January 2015 - Feature panel at International CES with Trent Reznor and Dr. Dre

March 2015 - Display functional samples of the media player at Apple stores and other electronic retailer like Best Buy

October 2015- Check the hits on Apple.com, Facebook likes, Twitter followers etc.

December 2015- Release of the media player at all major retailer and Apple.com



January 2016 - Review consumers feedback, monitor blogs, and consumer reports about the Beats Media Player

February 2016 - Encourage consumers who purchased media player, to upload a video using the player.

• Feature the best videos on Apple, Beats websites as well as Facebook, Twitter, YouTube to bring awareness to the public about the new media player in the market.



Evaluate succes based on reviews from our sites.

Monitor Facebook site for consumers response subscribing to “likes” during the the media player announcement.

Closely monitor sites that captures statistic of subscribers to the media player.



Provide consumer access to sites to share suggestions and ideas from consumers point of view.

Utilize this data prior to the media player released to evaluate a need for adjustments to product and campaign.

Check the sales volume from all of the national electronic retailers, Apple.com and Apple Stores to assess a need to make adjustments to the product or the marketing


ConclusionThe introduction of media player through the Beats brand will hold an established reputation within our target customer. This new media player will impact opportunity for for Apple to regain its position as best in digital sales. The marketing approach we are taking for the launch of this new product could account to over 100 million units sold worldwide. The product originality and finicality will meet users’ demand.

With the merge of two best company, Apple with a reputation of making great products and Beats by Dre well known for collaborating good quality sound music into a device “headphone”, together can conquer worldwide best sales in digital media player.

(Team - You reword this section to your liking)

Thank audience and open up the floor for questions.


team precise slide presentation

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