team webster and debbie phipps team

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Selling . . . with Team Webster and Debbie Phipps Team

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Two teams working together to sell luxury properties in delaware, pennsylvania, maryland and new jersey.

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Page 1: Team Webster and Debbie Phipps Team

Selling . . . with Team Websterand Debbie Phipps Team

Page 2: Team Webster and Debbie Phipps Team

Dr. and Mrs. Gooding,

As previously presented, we are proposing a unique plan to expand the focus on your property while bringing you optimum energy, skill and expertise. We will bring together the top two teams at Keller Williams Realty, which will forge united efforts and give you assurance that all of the possible avenues for getting your home sold are explored.

Team Webster will co-list your home with the Debbie Phipps Team; bringing a combination of agents that are multi-faceted and talented. We believe you will be truly pleased with the outcome of this proposal.

We are excited with the prospects of getting your wonderful home sold. There is a buyer for every home and how you find them is our speciality. A property such as yours has a limited buyer pool yet offers unlimited marketing opportunities. . . which we can certainly optimize for you.

Now let’s get your home sold!

Debbie Phipps and Jay WebsterKeller Williams Realty

Debbie Phipps &Jay Webster

TeamWebsterBill WebsterRealtor - DE, PA, MDCRS, GRI, ABR, SFR, e-Pro

Andy JennisonRealtor - DE, PA, MD

Jay WebsterRealtor - DE, PA, MDIMSD, Accredited Home Stager

302-355-1834 TeamWebster

DebbiePhippsTeamDebbie PhippsRealtor - DE, PA, MDCRS, ABR

Donna FalkowskiRealtor DE, Transaction Coordinator

Peggy CipparoneRealtor - DE, PA, MD, NJ

Temetris HollisRealtor DE

Glo KieperAdministration

302-737-6434 PhippsTeam

56 W. Main StreetNewark, DE 19702

302-738-2300 Office

Licensed in DE, PA, MD, NJ

Page 3: Team Webster and Debbie Phipps Team

Page 3

Why Keller Williams Realty:

TechnologyLeading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online

search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on your potential buyers.

TeamworkKeller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, and every Keller Williams professional shares the common goal of serving you, our client, in the best way possible.

KnowledgeKeller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

ReliabilityFounded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first.

Track RecordWe’re proud to work for the fastest-growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

Gary KellerFounder, Keller Williams Realty

Page 4: Team Webster and Debbie Phipps Team

Page 4

According to NAR 36% of buyers found their home on-line.

On-line marketing

Page 5: Team Webster and Debbie Phipps Team

Page 5

Brokerage Websites

National Portals

Keller Williams has over 300 portals for us to place your house on.That’s on average 3-4 times more than the average company.

Search Engines

Social Media and Classified Services

. . . to name a few!

Keller Williams Realty, Inc., the second largest real estate franchise in the United States, announced that despite the continued downturn in the real estate market, the company continued to move forward in productivity, profitability and profit share in 2011. Keller Williams Realty’s per agent productivity (in units closed) increased year over year, by 19 percent. -Mark Willis, CEO, Keller Williams Realty, Inc.

Page 6: Team Webster and Debbie Phipps Team

Page 6

Choosing the Best RealtorChoosing a Realtor is generally both the first and most important decision you will make in your home selling process. Frequently, a home will be your largest asset and you want to be certain that your Realtor has the expertise, experience and enthusiasm to be trusted with the preparation, marketing and sale of your home.

Making Your Home’s Interior Shine A study of local homes compared the sales price and time of sale of homes that were staged versus those that were not. Staged homes sold for approximately 5% more than those that were not staged and sold within half the period required for the non-staged homes.

Repairing / Improving the Right ItemsMajor repairs, such as adding a new wood deck, adding a room, or completely remodeling your house, generally have under 100% return on investment. It usually takes years before the expense of these items is recouped, if ever. The major improvements that come closest to having 100% return on investment are remodeling kitchens and bathrooms and possibly the addition of a second bathroom or a third bedroom.

In contrast, minor repairs that improve the appearance of your home can be done with little expense and offer over 100% return on investment. These minor repairs should be undertaken before you sell your home, as you

will typically get more money back for each dollar you spend on them.

Enhancing Curb AppealA buyer’s first impression of your home is the most powerful and lasting. If your home lacks “curb appeal,” potential buyers may continue driving past your home without even entering. We can help you determine which measures can improve your home’s curb appeal for a small investment of money and time, which will yield large returns. Any improvements done for resale should have the best return on investment.

Disclosing All You KnowReal Estate transactions require sellers to disclose all material facts that would affect the desirability of their property. Many lawsuits have been brought by those claiming that the sellers did not fully disclose all that they knew regarding a home.

Pricing Your PropertyYou really only have one chance to effectively price your property, and that is when it goes on the market. The level of interest by potential buyers and other Realtors is highest right when your property comes on the market.

A property that is under-priced will attract a huge amount of attention and a flurry of interest will develop, generally resulting in multiple offers and a sales price above the original list price.

TIPS for selling your home.

Page 7: Team Webster and Debbie Phipps Team

Page 7

A property that is priced at market value will attract a fair amount of interest and could receive one or two offers, probably selling for around or slightly below list price.

Marketing Your PropertyBy working with a Realtor you maximize your property’s exposure. Through online advertising, Realtor tours, open houses and listing on the Multiple Listing Service your property will be seen by thousands of people in a multitude of mediums.

Evaluating an OfferIf it has been marketed well, after your home has been placed on the market, it will have generated sufficient interest to garner at least one, and hopefully multiple offers.

Closing the DealAfter a contract is ratified (signed & accepted), the parties enter into a period of time where inspections are conducted and financing where is verified by the buyers mortgage company and title is readied for transfer.

Page 8: Team Webster and Debbie Phipps Team

Page 8

BEFORE AFTER

Most buyers make decisions about the property they see within the first 15 seconds of entering the home.

You don’t get a second chance to make a first impression.

If your home is not “show ready” - it leaves “points of negotiation.” If the deck or the kitchen needs work, a buyer can use this disadvantage as a tactical reason to ask you to reduce your price. While other factors impact price - market climate, the condition of the other homes in the area at the time of sale - we believe strongly in eliminating points of negotiation before showing your home.

Even if they cannot articulate it, buyers know when a home “feels right.” Jay gets your home “ready to show” and “ready to go,” so it will look spectacular in the marketing materials the team creates and will have that “perfect feeling” when potential buyers enter.

BEFORE AFTER

Before and AfterStaging

Page 9: Team Webster and Debbie Phipps Team

Page 9

Photographto Attract Buyers

The front shot of the house should be as powerful and dramatic as the picture can be.

Avoid taking vertical pictures...the horizontal format allows for bigger impact and consistency.

There are many options in photographing a space, look for the the most interesting view.

Show all rooms in a bright andinviting way.

Again, never take vertical pictures, they do nothing to sell a room.

A picture should show as many architectural elements as possible.

You need great pictures to attract buyers today and a great price to attract offers. This is an example of how to better photograph a property.

Page 10: Team Webster and Debbie Phipps Team

Page 10

SOLD

SOLD

SOLDCURRENT LISTING

CURRENT LISTING

PENDING

PENDING

1. Place your house in the MLS.2. Place a sign in your yard and then...3. Pray someone else will sell it.

We do what we call the 4th and 5th P’s:4. Prospect for buyers everyday, and5. Price watch.

Many agents will list your house and do what we call the 3 P’s of real esate:

We are not like most other agents!

Page 11: Team Webster and Debbie Phipps Team

Page 11

SOLD

SOLD

SOLD

SOLD SOLD

SOLD

PENDING

CURRENT LISTING

Page 12: Team Webster and Debbie Phipps Team

Page 12

DebbiePhippsTeam

Lead in 120 Million Dollar Business

Page 13: Team Webster and Debbie Phipps Team

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A team of realtors for the price of one.Each a specialist to help you every step of the way.

Andy Jennison: Andy has had a distinguished real estate career with over 40 million dollars in sales volume in the past seven years is ready to put his experience and expertise to work for you. Andy was an executive in the cable TV industry for over 20 years. Andy lives in Oxford, PA and has 5 children and 9 grandchildren which are his pride and joy. His business and reputation has been built on trust, integrity, performance and his vision to stay ahead of the market.

Andy [email protected]

Bill Webster: Bill entered real estate upon leaving Arthur Andersen Worldwide where he was a Senior Manager. Bill believes strongly in education and acquiring the technical skills necessary to service his clients. A lifetime member of the New Castle County board’s Million Dollar Club, Bill has completed the following real estate designations: CRS, Certified Residential Specialist; GRI, Graduate Real Estate Institute; ABR, Accredited Buyer Representative; E-Pro, Internet Specialist. Bill lives in Newark, DE and is a supporter of several non-profit organizations throughout New Castle County.

Bill [email protected]

Jay Webster: Jay was the former Advertising Manager of Patterson-Schwartz and now brings this marketing expertise to the clients of Team Webster. Jay is also a Certified Home Stager and with his interior design background offers clients the very best in advise when staging their homes to market. Before becoming a real estate agent, Jay owned and operated a successful design firm in Boston. Also, some of you may know Jay as one of the area’s top kitchen and bath designers.

Jay [email protected]

TeamWebster

Page 14: Team Webster and Debbie Phipps Team

Page 14

NAR profile of buyers and sellers.

How buyers found their home:

Bottom line: Real estate agents and the internet account for almost 75% of how buy-ers find their new home.

An excellent agent with a terrific Internet market-ing program is your best path to a sale!

Page 15: Team Webster and Debbie Phipps Team

Page 15

Are you a full-time or part-time agent

Number of years experience in real estate

Number of homes sold

Average number of days on the market before selling

Percent of sold to original list price

Are you part of a team

How many sellers and buyers are you currently representing

What is your Internet marketing program

Policy on responding to phone calls/emails/text messages

How much of your business is generated by referrals

Real Estate Book color advertising

Advanced Real Estate Designations: CRS - Certified Residential Specialist

ABR - Accredited Buyer Representative

e-PRO - Certified Realtor

GRI - Graduate Realtor Institute

IMSD - Internet Marketing Specialist Designation

SFR - Short Sale & Foreclosure Resource

Licensed in DE - PA - MD - NJ

Professional Staging Consultation - FREE

Professional photography

Prospect daily to find buyers for your home

Yes, all full time

Over 25 years

2 every 7 days

49 days

92%

Yes

20 - 25

National portalsand social media

Almost 50%

Yes

CCCCCCYes

Yes

Why Choose Team Webster & Debbie Phipps Team.Key Differences:

Yes

Yes

Webster/Phipps Others

Full time staffM-F 8-8, S/S 8-6

Page 16: Team Webster and Debbie Phipps Team

DebbiePhippsTeam TeamWebster

L U X U R Y H O M E S K E L L E R W I L L I A M S R E A L T Y

A home that speaks for itself,with a little help from its Realtor.

A home that speaks for itself,with a little help from its Realtor.