Alice Newton

Tech City

Tech City is a cluster of digital, tech and creative companies in East London. To celebrate a year of government support for Tech City, David Cameron visited the area on the 10th of November.

Tech City – how to convey this information?

Normally a policy paper is produced for these events, but it was more appropriate in this case to develop an app for investors, talent, and local companies. With colleagues at Number 10 and a Tech City SME, Mobile Roadie, the app was developed.

Tech City – the launch

The app outlines gov policy to support innovation and technology over the last year, as well as upcoming changes. It also shows Tech City events, and what people are seeing about Tech City. As an app rather than a static document, new information can be added to the app as events are planned and policy changes happen.

Tech City – the map

It includes a map, developed by Charles Armstrong, which plots the companies in Tech City and measures the web of interaction between them by analysing the social media streams.

Tech City – augmented reality

It also includes Augmented Reality. For the November 10th launch we worked with Aurasma to animate some of the business cards live and give a surprise greeting to the Prime Minister, triggered by the Trampery logo. Going forward Tech City will be using augmented reality to showcase a guided tour / visitor experience using geolocated data.

http://digital.cabinetoffice.gov.uk