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Technology Changes in PhotographyPart 2Mike HenderU3A Photography2 August 2013

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You can find all this material at . . .

www.hender.net/u3a

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Previously . . . we covered

• Helicopter view • What’s happening in the

market?

• Bluffer’s guide • Simplified framework of

understanding

• Some example technologies

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First – the big picture

What’s actually happening in the market?

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Three Megatrends

Moore’s Law

Mechanical to Solid State

Atoms to Bits

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1980

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Moore’s Law1

DEC PDP8 1968

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Mechanical to Solid State2

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Atoms to Bits• Crowdsourcing

• Kickstarter

• 3D Printing

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So how do these apply to Photography?

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Market: Compact , DSLR , Mirrorless

Why?

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Long, long ago, people danced at concertsNow they video, click, share and tweet . . .

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Taking photos has never been more easy

$1Bn

Instagram

FlickrTumblr

Sky Drive

Twitter

Google+

Facebook

$1Bn

Snapchat

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http://tinyurl.com/lokatcc

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1. Technologies developed in the mass market continue to feed into the more traditional camera and service area and vice versa

Facebook Flickr

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2. The best camera you have is the one you have with you

Facebook Flickr

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The 3 Megatrends in Photography

Mechanical Engineers

Software Engineers

Electronic Engineers

= Wide open for a Development Community and under attack by the Smartphone juggernaut

= Mature, ‘asymptotic’ technologies = Electronic and influenced by Moore’s Law

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What’s the impact on camera companies?

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“Creative Destruction”

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Three technologies becoming widely

available2 31

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Three technologies becoming widely available1. Sensor Directions2. Wearable devices3. Intelligent Software and

Ecosystems

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Sensor directions

Nokia 41Mpx PureviewHTC One Ultrapixel

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Nokia mobilises . . .1

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Nokia Lumia 1020 • 38 mpx in 4:3 or 16:9

Aspect Ratio• Pixel oversampling 7:1• 6 x digital zoom• 5 mpx saved to

camera roll• Both 38 mpx and 5 mpx

available to PC

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Google Glass

http://www.google.com/glass/start/how-it-feels/

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Intelligent Software and Ecosystems• WiFi • GPS• Smart photo (e.g. Nikon 1 series)• HDR • Instant Panoramas• In-camera editing Functions (exposure,

crop, etc.) • NFC (fast transfer of large image files to

smartphone)• Merging of DSLR and Mirrorless

technologies

http://youtu.be/TVTJfY9G5iQ

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Intelligent Software and Ecosystems

Microsoft Windows

AppleIOS

GoogleAndroid

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Example: The Apple Ecosystem • iTunes ‘App’ Store• Photo Stream• Sharing• Backups• Music, DVDs, etc.• Customer Support

AppleIOS

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Example: The Apple Ecosystem • iTunes ‘App’ Store• Photo Stream• Sharing• Backups• Music, DVDs, etc.• Customer Support

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Sony DSC RX100

+ Sony

Example: The Apple Ecosystem Anytime, Anywhere

Photos, Videos, Documents,Share!

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Example: The Apple Ecosystem

Ecosystem example from the Hender home

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Workflow

And share via links to friends and family

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Sky Drive Archive

And now . . . a Demo

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Ad Alert!• New Tech Group• 13 August 2013• Barn Hall – 2 to 4 PM

“Help! How do I get my

Photos out of my Cameraand into my

iPad, Android or PC?”

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In Summary