Telecom & Social Media

Social Media Network PresentationSYEA

Tarek Abu AlshamatDamascus, 31st of March 2012

Content

Relation Between Telecom and Social MediaRelation Between Telecom and Social Media1

Smart Phones and Social Media Smart Phones and Social Media2

Case StudiesCase Studies3

How telecom companies are benefiting from Social Media

How telecom companies are benefiting from Social Media4

Telecom & Social Media

Hotspots • MS must be stationary

while in use.

Mobile Broadband• MS do not need stop while

in use.

Fixed

MS has a fixed position at the connectionarea..

Smart Phones & Social Media

What is a Smart Phone?A smart phone is a mobile phone offering internet capabilities and personal computer type functionality. Smart phones have become increasingly popular because of the access they provide to email, social networking and advanced applications. Smart phones also have bigger screens, more processing power, greater memory storage and more camera pixels than feature phones!Smart phones run on operating systems such as RIM (Blackberry), Apple’s iOS (iPhone), Android, and Windows Mobile.

Smart Phones & Social Media

Smart Phones & Social Media

Smart Phones & Social Media

Smart Phones & Social Media

Smart Phones & Social Media

Raise of Blackberry as a social network and email platform

Apple’s iPhone full integration with Twitter

Smart Phones & Social Media

Android OS full integration with Facebook, Whatsapp and other

applications

Smart Phones & Social Media

Smart Phones & Social Media

Telecom & Social Media

Source: Morgan Stanley

Telecom & Social Media

Telecom & Social Media

More data traffic

More data revenues

+

Lower Voice and SMS traffic

Lower revenues

-

Telecom & Social Media

+

-

- URL Based

charging.

- Create special bundles for some applicatio

ns

Case Studies

Vodafone – Skype Case

The Case:-Voice traffic is going down in some operations.- More than20% of calls went through VoIP applications.-Vodafone banned Skype service in some countries.- Customers and TRAs angry, while Vodafone blaming VoIP poor quality while they are state of art operator.

Result:- Allow Skype on data lines only.- Create a special bundle to share the revenue.

Vodafone – Skype Case

Zero Facebook Case

- Fast.- Free.- More than 50 operators.- High Penetration rate in poor countries.

How telecom companies are benefiting from Social Media

- Great media tool.-Instant reach.-Fan pages on Facebook.-Twitter feed.-YouTube channels.-Professional groups.

MTN Syria:

- Dedicated professional team.-Facebook Page.-Twitter feed.-The first virtual CSC over Facebook was introduced in March 2012.