ten key strategies for crisis response...jul 07, 2020 · pcma - 10 tips for dealing with crisis...
TRANSCRIPT
Ten Key Strategies for Crisis Response
PCMA WebinarJuly 7, 2020
Premise
Communication is only as good as the decisions you make.
“It’s not what you say. It’s what you do.”
What’s newsworthy?
Conflict Drama Novelty
Violation of social order Human interest Visual interest
Pack Journalism
Plan for the UnplannedBest defense against crisis? Planning!
3
Rehearse worst case• Food-borne illness• Protests• Accidents• Shootings
How to make decisions when crisis strikes!
A ‘Six Sigma’ Approach
'No survivors' on crashed Boeing 737
5
Sigma One
Protection.
Sigma Two
Inquiry.
How a serial sex abuser ‘Flourished Unafraid’
4
Sigma Three
Rightness.
J&J recalls iconic product
6
Samsung Explains Note 7 Battery Explosions
Sigma Four
Opportunity.
Ford Discloses DOJ Probe Into Vehicle Emission Certifications
9
Sigma Five
Transparency.
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Sigma Six
Truth.Theranos founder awaiting trial on federal charges of 'massive fraud'
To get out of the news,stop making news.
Use these tactics to dim the media spotlight.
Rule No. 1
Tell it all.
Get all the facts out.
Rule No. 2
Tell it early.
Get ahead of the story.
Rule No. 3
Tell it yourself.
Latest Update – May 30, 2019
Make sure facts line up with
the story.
Boeing CEO apologizes for 737 Max crashes: CBS
Rule No. 4
Turn off the fan.
Eliminate centersof gravity.
end of story!
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Think like a customer.
Tell the truth.
Be a reporter.
Have a plan.