tenson workbook aw12/13
DESCRIPTION
See our whole AW12/13 collection.TRANSCRIPT
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AUTUMN/WINTER 2012
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INDEXSKI 10
LIFESTYLE 42
ACCESSORIES 50
KIDS 66
SOFTWEAR 22
OUTDOOR 34
RAIN 48
JUNIOR 58
ACCESSORIES 72
OFFICAL PARTNER TO:
THANKS TO:PHOTOGRAPHER: Dan Ferrer PROJECT MANAGER AND IDEA: Susanna Lindberg TEXT EDITOR: Trey Cook ART
DIRECTION: Oscar Anderberg MODELS: Oli Herren, Fredrik Lind, Rebecca Örhn, Hanna Bergklint, Caroline Tobiasson,
Fred Mathieu, Robert Eriksson, Elsa Vessaire-Wilhelmsson, Isak Lindberg-André, Lucas Carlsson, My Stenvall, Leo
Sandelgård-Bascoulergue PROFILES: Robert Eriksson, Eva Sandelgård, Stefan Carlsson
SPECIAL THANKS TO: Yan André, Susanna Lindberg and Swedish national team Skicross
4Yan André on Les Grands Montets in 1994 and in 2011.
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Tenson was one of the iconic brands during skiing’s golden
era of the 1970s and ‘80s, and our performance-driven skiwear collection was worn by some of the world’s top
skiers. We earned a loyal following with our trendsetting designs and at the beginning of the ‘90s, Chamonix, France was the place to be and Tenson was the clothing brand to wear.
This was the beginning of the freeride explosion. Among our many marketing initiatives at the time was the sponsorship of Dan Kullberg’s and Tomas Allder’s (Pan Productions) 1994 ski movie, The Hardest Part is Getting Off. The film showcased the talents of elite mogul skiers Patrick Carlman and Leif Persson from the Swedish freestyle team, snowboarder Eva Sandelgård, as well as Chamonix pro freeskier Yan André among others. The filming took place in Swedish ski stations Riksgränsen, Kebnekaise and Åre, and at Chamonix’s Grand Montets.
Almost 20 years have passed since then and we are renewing our commitment to skiwear. As one of the world’s premier ski resorts, Chamonix provides the perfect setting to present the contemporary colours and clean, minimalist lines of our 2012/13 skiwear collection.
In addition, our Outdoor Series, with a wide range of urban parkas, jackets and accessories, looks as smart on Chamonix’s rue Paccard as it does on Europe’s most fashionable streets.
This year our collection is presented by former ski and snowboard pros, mountain guides and locals, all of them living the dream in Chamonix with skiing and the outdoors as an important part of their daily lives. A group of second-generation Chamonix Swedes wears our newly launched and expanded children and junior collection during a play date at the mid-station of Chamonix’s Aiguille du Midi. Recording the action of this international group is experienced action photographer, Dan Ferrer.
Tenson is an authentic ski brand with a strong history of producing serious skiwear. Our 2012/13 collection has something for ski lovers of all ages, from amateurs to professionals. Creative emphasis is on fashion, quality and function designed to meet the highest expectations of outdoor lovers with an active lifestyle. Check out the collection and become a part of the tradition!
TENSON AND CHAMONIX - AN AUTHENTIC TRADITION
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For over 200 years, the little town of Chamonix at the foot of Mont Blanc in the French Alps has seduced adventurers and travellers, mountaineers, extreme skiers, powder-mad
ski bums, mountain bikers and hordes of tourists. This is the world’s most legendary resort and a trendsetter with its leading position as the adventure sports capital of the world. This is the place that is described as the birthplace of alpinism, a climbing Mecca, paragliding paradise, and arguably, the world’s toughest ski resort.
In the heart of the village you’ll find busy boulangeries, Belle Epoque architecture, and even a horse-drawn carriage that reflect its history as an early tourist destination for Victorian-era aristocrats who came to Chamonix for the same reasons that attract tourists today: the close proximity between town and nature that makes this place unique. Chamonix is a yearly destination for the world’s best skiers, and the backdrop for the tastiest action photos, the craziest stunts, and loads of yearly ski and adventure films. However, despite this reputation, Chamonix is not just for the adventurer. The valley is surrounded by six different ski areas with 49 lifts and 70 runs providing skiing for all abilities including families with kids.
The Aiguille du Midi télépherique is certainly one of the most impressive in the world with trams packed to capacity with skiers, climbers and tourists swiftly transported from the valley floor at 1035 meters up to 3800 meters above sea level. From the top, the infamous knife-edge arête, with steep drops to either side, must be descended to access the skiing. This is where you will encounter a continuous queue of extreme skiers side-slipping past mountain guides who calmly encourage their nervous clients towards the start of the Vallée Blanche, a 23-kilometer ski run that ends near Chamonix’s centre ville.
For many people, Chamonix is synonymous with off-piste skiing. The extremely steep, high-alpine terrain offers unique opportunities for adventurous skiing from all lift stations. Perhaps there is nowhere else in the world where you can get as far from the slopes without the aid of climbing skins or a helicopter. This is precisely why Chamonix is considered one of the world’s best, and most dangerous, ski resorts.
In 1924 Chamonix hosted history’s first Winter Olympics that profiled the city as a world-class resort. Since the 1970s this place has achieved a cult-like status drawing large numbers of ski bums,
extreme skiers, ski photographers, models, and large numbers of winter tourists who flock to the small picturesque town at the foot of Mont Blanc.
Around 10,000 people live in the valley year round and among this mix is a large number of French, many Italians, and a small but influential group of English and Swedes. In fact, Chamonix is the most popular ski resort in the Alps among Swedes who come to ski and live the dream, some of whom eventually settle down and stay. The town even has its own Swedish corner, the Chambre 9 bar, which is famous for its après ski.
In this issue of our annual catalogue, we profile a few the many Swedes – Eva Sandelgard, Robert Eriksson, and Stefan Carlsson – who came for a season and are still here today. Our conversations with them tell the full story of why so many people fall in love with the beauty of Chamonix.
CHAM(ONIX)........
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CHAM(ONIX)........
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SKI ANDSOFTWEAR
Punta Helbronner (3462m).
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SKI ANDSOFTWEAR
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LET´S HAVE A QUICK LOOK!
VENTILATION
REINFORCED
KEYCARD PKT.
WATER REPELLENT ZIPPERS
DET. HOOD
RECCO
Suitable for demanding activities! MPC Extreme is a membrane which we have developed for over 30 years. It’s waterproof to at least 10.000mm and has excellent breathability.
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SK
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Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000.Size: 36-44Inseam: 79 cm Features: Det. suspenders, water repellant zippers, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, zip in leg.
001
PEPPER PANT #1954-202
Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000Size: S-2XLInseam: 85 cm Features: Det. suspenders, water repellant zippers, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, zip in leg.
025
POWER PANT #2958-202
Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000.Size: 36-44 Backlength: 72 cmFeatures: Det. hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, rasterized silicon patches, inner cuffs, recco.
016 033
POSH JACKET #1266-202
016
Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000.Size: S-2XL Backlength: 82 cmFeatures: Det. hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, rasterized silicon patches, inner cuffs, recco.
POWDER JACKET #2235-202
054 099
051 033 099
054 099
VENTILATION
REINFORCED
WATER REPELLENT ZIPPERS
ADJUSTABLE WAIST
RECCO
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SK
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SK
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Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability. Size: 36-44 Backlength: 68 cmFeatures: Det. hood, ventilations, snowgaiter, hem adjustment, inner cuffs, recco.
JOY JACKET #1267-269
025 033 049 051
Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability. Size: 36-44 Inseam: 78 cmFeatures: Adjustable waist, snowgaiter, articulated knees, reinforcement, recco, keyholder, zip in leg.
025 033 051
HOPE PANT #1927-269
025 054 062 096
Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability. Size: S-2XL Backlength: 78 cmFeatures: Det. hood, ventilations, snowgaiter, hem adjustment, inner cuffs, recco.
JAKE JACKET #2203-269Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability. Size: S-2XL Inseam: 85 cmFeatures: Adjustable waist, snowgaiter, articulated knees, reinforcement, recco, keyholder, zip in leg.
025 062 096
BRAVE PANT #2977-269
Ideal material for active and more aggressive forms of skiing! High durability during strenuous activity. Excellent water repellency without the use of lamination or coating and therefore extremely good breathability. Lightweight material which doesn’t go stiff in the cold, for the best possible freedom of movement!
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SK
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026 057 062 099
Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: S-2XL Backlength: 78 cmFeatures: Det.hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.
SPICE JACKET #2207-211
Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: 36-44 Backlength: 70 cmFeatures: Det.hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.
SWEET JACKET #1270-211
026 046 052 099
Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: 36-46 Inseam: 79cmFeatures: Det. suspenders, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, keyholder, zip in leg.
001 033 046025
052 099
SARA PANT #1920-211Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: 36-46 Backlength: 70 cmFeatures: Det.hood,ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.
025 050033 099
RUBY JACKET #1269-211
025 054 059 063
099
Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: S-3XL Backlength: 80 cmFeatures: Det.hood, ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.
RON JACKET #2204-211Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: S-3XL Inseam: 85 cmFeatures: Det. suspenders, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, keyholder, zip in leg.
026 054 057 059
062 099
BALDER PANT #2970-211
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16A Sunday morning stroll at Les Grands Montets.
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Material: 100 % pe, superbright/windproofSize: 36-44 Backlength: 67 cmFeatures: Down, fixed hood, articulated sleeves.
001 033016 099
ECLIPSE JACKET #1239-225
025 051 057 062
099
Material: 100 % pe, superbright/windproofSize: S-2XLBacklength: 74 cmFeatures: Down, det. hood, articulated sleeves.
ELEMENT JACKET #2239-225
049 051 099
057 062 099
Material: 100 % pe, superbright/windproofSize: 36-46 Backlength: 87 cmFeatures: Down, fixed hood, articulated sleeves.
FREEDA JACKET #1276-225
Material: 100 % pe, superbright/windproofSize: S-3XL Backlength: 78 cmFeatures: Down, det. hood, hem adjustment.
DEGREE JACKET #2209-225
025 057 099
Material: 100 % pa, water repellentwindproof. Lining 100 % pe, superbright/windproofSize: S-3XL Backlength: 73 cmFeatures: Down, reversible vest.
ROCK WEST #2249-211
A good choice in winter weather and extreme cold conditions! Down has many good qualities, such as the ability to insulate and retain body heat while having a good breathability. Its light weight makes the garment comfortable to wear and easy to pack.
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SK
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001 057 062 099
Material: 100 % pe, WP 10 000 MP 5 000 Size: S-2XL Backlength: 74 cmFeatures: Softshell, 3-layer, fixed hood, hem adjustment, articulated sleeves, inner cuffs.
FUSION SOFTSHELL #2742-280
Material: 100 % pe, WP 10 000 MP 5 000 Size: 36-44 Backlength: 69 cmFeatures: Softshell, 3-layer, fixed hood, hem adjustment, articulated sleeves, inner cuffs.
STELLA SOFTSHELL #1742-280
001 033 050 099
Material: 100 % pe, WP 10 000 MP 5 000 Size: 36-44Inseam: 79 cm Features: Det. suspenders, snowgaiter, articulated knees, reinforcement, keyholder, zip in leg.
001 033 099
NORA PANT #1923-280
Material: 100 % pe, WP 10 000 MP 5 000 Size: S-2XLInseam: 84 cm Features: Det. suspenders, snowgaiter, articulated knees, reinforcement, keyholder, zip in leg.
057 099
VIDAR PANT #2973-280
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When he was 18, Robert decided that he did not want to spend his life in an office job so, even though he loved reading, he left
school. As a lover of the great outdoors, he enrolled in a two-year outdoor leadership program in the Dalarna region of Sweden.
During these two years, Robert trained in a variety of outdoor activities like canoeing, skiing, telemark skiing, randonée skiing, and ice skating on lakes. He also learned outdoor survival skills, as well as how to build his own skis and canoe and how to bivouac during winter. “During my second year at school I built my own torvkåta (house in the forest) and lived there during the entire school year.” Outdoor life became an even stronger part of his identity.
After school, Robert did his military service at Arvidsjaur in the northern part of Sweden as a Norrlandsjägare (northern hunter) for a year. During this time, he and his fellow soldiers spent most of the time outdoors (even in temperatures of -40˚C), constantly living in a tent or bivouac, using skis as the most efficient tool for travelling, and learning even more survival skills.
After leaving the military and until he was 30, Robert had a wide range of outdoor jobs, all of which have helped him become a multi-faceted sportsman. “I worked as a rafting instructor, climbing instructor, and a ‘smoke diver’ for the
fire service, to name a few. And I became a pretty good climber after spending a few years in a harness building adventure parks.
Robert has always enjoyed sharing his knowledge with others and applying his skills towards a purpose. For instance, he worked at a school for the children of immigrants and refugees applying for Swedish citizenship where, in addition to teaching sports, he also taught maths and Swedish.
One year, while working as a rafting guide in the Swedish ski resort, Åre, Robert met his friend Martin Lundberg. Martin told him about a ski patrol opening in Narvik, Norway where he ended up for a couple of winters. “While I was in Narvik, I became inspired by a local mountain guide, Anders Bergwall, and decided that I wanted to become a guide as well. So for the past few years I’ve been training to become a mountain guide.”
In 2006, Robert went on an expedition to South America with his brother and two friends to climb 6962-meter Aconcagua. “It was an amazing opportunity for me to practice my mountaineering skills and I loved having a project to train for.”
After returning from Aconcagua, Robert went to Chamonix for the first time to climb Mont Blanc. “I was amazed
Robert Eriksson grew up in Gurresta, a countryside village just outside Uppsala. Like many Swedish kids, Robert learned to downhill and cross-country ski at school and during family ski holidays in Swedish resorts like Sälen and Vemdalen.
RO
BER
T ER
IKSS
ON
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by Chamonix. The mountains were steeper and more spectacular than anything I had ever seen before. I had never seen such close proximity between the city and mountains.”
While Narvik remained his winter base for skiing, Robert started to spend summers in Chamonix and training in all aspects of climbing. “Chamonix is the capital of alpinism. It is where the profession of mountain guiding was born and is the home of the famous ENSA (the national school for skiing and alpinism) guiding school. Before becoming a mountain guide, you just have to spend time in Chamonix to get experience.”
SBO is the Swedish organization that teaches and certifies international mountain guides. The demands are high and it takes at least five years of intense skiing and climbing to qualify. To pass all the exams takes another three years, however after 1.5 years prospective guides have the opportunity to pass the ‘aspirant’ exam. As an aspirant guide you are allowed to work independently in Scandinavia and under the supervision of an authorized guide in the Alps. In May 2011, Robert was one of six who managed to pass the SBO aspirant exam.
“I am very exited about starting to work for real! I already had a couple of clients this summer with climbing trips in Lofoten, Norway, La Grave, France and a couple of Mont Blanc summits.
“For me, leadership and the human aspect of guiding – guiding people to new experiences, sharing a great day skiing – is more important than the adrenalin you get from doing the sport just for yourself. Environmental consciousness is another subject close to Robert’s heart, “So perhaps I shouldn’t mention that I’ll be working as a heli-ski guide in Abisko in Sweden this winter – hahaha. Someone has to do it!”
Robert has an extremely mobile lifestyle. “Scandinavia is my home right now, but regardless of where I am based in the future, Chamonix will always be a part of my life. It always feels like coming home when I come to Chamonix. I have many friends and colleagues who live here and the town is filled with people who have the same interests. It’s nice to be in a civilized town where you can also spend a lot of time in the wilderness.” It’s an amazing opportunity to have a foot in Northern Scandinavia and the Chamonix valley and enjoy the contrasts of living in both.”
For the next few years, Robert will continue to guide clients and work towards his full mountain guide certification. “I have never burned for any profession before in my life but I am now convinced that mountain guiding is going to be my full-time job. I admit, it’s a risky job but I believe danger makes life even more precious.”
ONE FOOT IN SCANDINAVIA AND THE OTHER IN CHAMONIX
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Material: 90 % pe, 10 % spand, Power ComfortSize: 36-44 Backlength: 65 cmFeatures: Quick Dry, stretch, fixed hood, articulated sleeves, hem adjustment.
NAUKA HOOD #1717-222
016
054 054
033
062 062
099
099 099
Material: 90 % pe, 10 % spand, Power comfortSize: S-2XL Backlength: 72 cmFeatures: Stretch, Quick Dry, articulated sleeves, hem adjustment.
NICK JACKET #2719-222Material: 90 % pe, 10 % spand, Power comfortSize: S-2XL Backlength: 70 cmFeatures: Stretch, Quick Dry, hem adjustment.
NED VEST #2726-222
016 054 099
Material: 90 % pe, 10 % spand, Power ComfortSize: S-2XL Backlength: 74 cmFeatures: Quick Dry, stretch, fixed hood, articulated sleeves, hem adjustment.
NYX HOOD #2722-222Material: 90 % pe, 10 % spand, Power comfortSize: 36-44 Backlength: 64 cmFeatures: Stretch, Quick Dry, articulated sleeves, hem adjustment.
033 050 099
NELLY JACKET #1716-222
Addressing real people with a passion for freedom of movement! This is a mid-layer with excellent insulating and warmth-retenting function. With its quick dry properties you will never feel cold or wet.
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Material: 100 % pe, Power comfort.Size: 36-44 Backlength: 64 cmFeatures: Fixed hood, hem adjustment.
003 049 096
RAN FLEECE #1730-233
Material: 100% pe, AntipillingSize: 34-46 Backlength: 65 cmFeatures: Fixed hood, articulated sleeves.
MIMMI FLLECE #1720-288
033 049 050 099
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SO
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RAN FLEECE #1730-233
067
001 038
085 099
054 059
Material: 100% pe, AntipillingSize: S-3XL Backlength: 74 cmFeatures: Articulated sleeves
MILLER FLEECE #2752-950
Material: 100 % pe, AntipillingSize: 34-46 Backlength: 67 cmFeatures: Articulated sleeves
033025 049 050
099
SVEA FLEECE #1713-288
001
067054
035 038
099
048
Material: 100% pe, AntipillingSize: 34-46 Backlength: 65 cmFeatures: Articulated sleeves
MALIN FLEECE #1731-950
Material: 100% pe, AntipillingSize: S-3XL Backlength: 75 cmFeatures: Articulated sleeves
025 054 099
SVERKER FLEECE #2713-288
Material: 100 % pe, AntipillingSize: 36-46 Backlength: 66 cmFeatures: Fixed hood, articulated sleeves, hem adjustment.
024
024
035
052
052
067 096
096
GNEISS FLEECE#1703-237
Material: 100 % pe, AntipillingSize: S-3XL Backlength: 74 cmFeatures: Articulated sleeves, hem adjustment.
GRANITE FLEECE #2709-237
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Material: 85 % pe, 15 % spand, Power comfortSize: 36-44 Backlength: 65 cmFeatures: Second layer, stretch, Quick Dry, wicking
033 099
OONA TOP #1636-253
Material: 85 % pe, 15 % spand, Power comfortSize: S-2XLInseam: 79 cmFeatures: Second layer, stretch, Quick Dry, wicking, security pkt.
AMOS PANT#2983-253
Material: 85 % pe, 15 % spand, Power comfortSize: 36-44 Inseam: 76 cmFeatures: Second layer, stretch, Quick Dry, wicking, security pkt.
AGNES PANT #1967-253
033 033099 099
054 054 054099 099 099
Material: 85 % pe, 15 % spand, Power comfortSize: S-2XL Backlength: 76 cmFeatures: Second layer, stretch, Quick Dry, wicking
ORBIT TOP #2646-253
Material: 85 % pe, 15 % spand, Power comfortSize: 36-44 Inseam: 56 cmFeatures: Second layer, stretch, Quick Dry, wicking, security pkt.
INA PANT #1968-253
Material: 85 % pe, 15 % spand, Power comfortSize: S-2XLInseam: 59 cmFeatures: Second layer, stretch, Quick Dry, wicking, security pkt.
IGGY PANT #2984-253
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IGGY PANT #2984-253
Material: 100 % merino woolSize: S-L Backlength: 65 cmFeatures: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.
033
NILLA TOP #1624-219
Material: 100 % merino woolSize: M-XLInseam: 79 cmFeatures: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.
NOEL PANT #2982-219
Material: 100 % merino woolSize: S-L Inseam: 76 cmFeatures: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.
NOEMI PANT #1980-219
033
025 025
Material: 100 % merino woolSize: M-XL Backlength: 76 cmFeatures: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.
NILS TOP #2626-219
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Material: 76 % pa, 24 % coSize: 46-60nseam:85 cmFeatures: Quickdry, legpockets, elastic waist, fleece lined.
DELTOID PANT#2988-261
Material: 76 % pa, 24 % coSize: 36-46inseam:79 cm Features: Quickdry, legpockets, elastic waist, fleece lined.
068
068
098
098
099
099
CHRYSTAL PANT #1914-261
011 034 099 099
011 099099
Material: 100 % peSize: 36-44 Backlength: 70 cmFeatures: Windproof, water repellent, adjustable hem, ventilation, reflective details.
Material: 100 % peSize: 36-44 inseam:79 cmFeatures: Windproof, water repellent, adjustable waist, articulated knees, leg adjustment, reflective details.
SUE JACKET #1206-194 VICKY PANT #1911-194
Material: 100 % peSize: S-2XLBacklength: 75 cmFeatures: Windproof, water repellent, adjustable hem, ventilation, reflective details.
Material: 100 % peSize: S-2XLnseam:84 cmFeatures: Windproof, water repellent, adjustable waist, articulated knees, leg adjustment, reflective details.
SKIP JACKET #2234-194 WILL PANT #2913-194
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DELTOID PANT#2988-261
CHRYSTAL PANT #1914-261
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“After graduating, I worked as a hairdresser for a couple of years in Stockholm. But before moving to New York I wanted to take a break and live out this Nature Girl thing I had inside me. I wanted to combine my love of the outdoors with haircutting.”
So in 1989, Eva hit the road with her skis and scissors and headed for Chamonix. “In Sweden, Chamonix was already known as a ski bum place
because of the amazing terrain. But it also seemed like a good place because it is a real town with enough people living there that I figured I could ski all day and pay the bills by cutting hair at night.” She enjoyed her season so much that each year she postponed her dream of hitting the big time in New York.
In 1990, during her second winter in Chamonix, Eva tried snowboarding, discovered she had talent for it and immediately became hooked. “Believe it or not, mogul snowboarding was the thing to do at that time and Sweden’s mogul and snowboarding elite, guys like Anders Auer and Stefan Nilsson, used to hang out in Chamonix. I was doing it for fun, as a hobby, but I went out there every day and did my best to keep up with the best snowboarders in the valley.”
Eva soon started competing, doing photo shoots and go on snowboard trips for magazines. Sponsorship followed and before long, she was living the dream as a professional snowboarder in Chamonix. However, there was more than one aspect to Eva Sandelgård’s dream…
In 1995, Sweden became a member of the European Community and it became possible for les etrangers to start a business in France. With her ambition of becoming a professional hairdresser still on her mind, Eva decided to move to Chamonix on year-round basis and, together with her friend Toya Westberg, open a hair salon and café.
This was also the year she first met her man, Gabi Bascoulergue. “In the beginning, Gabi didn’t know a word of English and I didn’t speak French at all. I don’t really know what we were talking about!” But thanks to Gabi, Eva quickly learned French, which helped her in running her French business and to assimilate into French society.
While all this was going on, Eva was making a name for herself as one of the top women snowboarders in the world. Sponsorships were becoming more serious and she was invited to join the Burton team. “I believe you can only do two things well at the same time, so something had to change. I decided to focus on work and snowboarding, so my party days were over.”
Eva kept her salon open from 3:00 in the afternoon until midnight and was always on the first lift in the morning. Her hard work paid off and she appeared on the covers of international snowboarding magazines like Onboard, Transworld SNOWboarding, Snowboard UK, and others. She also appeared in Warren Miller films among others. “Those were tough days but I learned so much from them and I wouldn’t trade them for anything.”
Eva Sandelgård grew up skiing during family vacations in Ramund- berget and Hälsingland where her family originally comes from. But she was also a city girl from Stockholm with big hair and big dreams of moving to New York to become a famous hairdresser.
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However, along with her success came more demands from her sponsors. Eva was told to focus on her snowboard career 100%, so that she could spend more time in the U.S. and get more exposure there. In 2000, Eva managed to secure a bank loan, which enabled her to buy her own salon. “My sponsors wanted me to spend more time at events and parties. But my business was growing and it was just as exciting for me as snowboarding. I wasn’t going to give up the salon!”
As a sponsored athlete, Eva’s sponsors provided her with a travel budget. She was invited on trips and decided which photo and film projects to be a part of. During one of her trips to Alaska, Eva became the first female snowboarder to ride the Messner Couloir on Denali, North America’s biggest mountain.
“Alaska is fantastic! Flying by helicopter to get to so many big, virgin mountains. But there is also the negative side of these scary avalanches… Also, Spetsbergen at Svalbard is one of the coolest trips I’ve ever done. My friends and I were left in the middle of nowhere with our snowboards, a snow sled, and a gun! Instead of being worried about the mountains and avalanches, we had to overcome our fear of meeting a polar bear!”
Eva made many trips over the years: Australia, USA, Europe and Scandinavia. Her golden years when she achieved the most success were 1998 – 2000 when she became World Extreme Snowboarding Champion by winning The Redbull
Verbier Extreme three years in a row. “I felt like I was at the top of my game and I was very satisfied by what I had achieved in snowboarding. I’d had enough of traveling and somewhere deep inside I began to feel scared whereas before I felt almost immortal.”
In 2001, Eva give birth to her first son, Leo. However that didn’t stop her from running her own business and snowboarding at a professional level. In 2002, she decided to go for the world extreme snowboarding title again. With her best friend Toya as babysitter, they took off for Verbier. “I needed up in second place. I was disappointed and I proved to myself what I already knew: that you can’t do more than two things well at the same time!”
Soon after, Eva had her second son Milo and with her business going through the roof and a family to take care of, she happily closed the book on her professional snowboard career. “I am so lucky to have those 10 good years as a professional snowboarder! Now, I’m back on skis again and trying to keep up with my two sons. Skis have developed so much over the past two decades it feels like a totally new challenge.”
Watch out freeski world. Sounds like there might soon be a new player on the scene…
“CHAMONIX’s WONDER WOMAN”
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OUTDOORLIFESTYLERAINACCESSORIES
33
OUTDOORLIFESTYLERAINACCESSORIES
34
OU
TD
OO
R Material: 100 % pe, MPC Extreme, Nanoplus, WP 10 000 MP 8 000Size: 36-46 Backlength: 82 cmFeatures: Det. hood, water repellant zippers, hem adjustment, articulated sleeves.
038 049
VICKY JACKET #1259-215
059
Material: 100 % pe, MPC Extreme, Nanoplus, WP 10 000 MP 8 000.Size: S-3XL Backlength: 82 cmFeatures: Det. hood, water repellant zippers, hem adjustment, articulated sleeves.
VIGGO JACKET #2252-215
098 099
Material: 100 % pa, waterrepellent.Size: 36-46 Backlength: 67 cmFeatures: Articulated sleeves, hem adjustment.
VESTA JACKET #1221-217
033 099
Material: 100 % pa, waterrepellent.Size: S-3XL Backlength: 75 cmFeatures: Articulated sleeves, hem adjustment.
057
VULCAN JACKET #2222-217
046
Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: 36-46Backlength: 68 cmFeatures: Det. hood, hem adjustment, articulated sleeves, ventilations,reflective details, zip in jacket.
TISH JACKET #1257-211
050 099
Material: 100 % pa, MPC, WP 10 000 MP 10 000Size: S-3XLBacklength: 78 cmFeatures: Det. hood, hem adjustment, articulated sleeves, ventilations,reflective details, zip in jacket.
057025
TRON JACKET #2210-211
099
059 067
099
099
35
VULCAN JACKET #2222-217
36
OU
TD
OO
R Material: 100 % pa, MPC, WP 10,000 MP 10 000.Size: 36-46 Backlength: 86 cmFeatures: Det. hood, det. synthetic fur on hood, hem adjustment, articulated sleeves.
MINERVA JACKET #1273-210
001 038 050 085001 038 045 068
099
038 059 085 099054 059 068 099
Material: 100 % pa, MPC, WP 10,000 MP 10 000.Size: S-3XL Backlength: 88 cmFeatures: Det. hood, det. synthetic fur on hood, hem adjustment, articulated sleeves.
EDOR JACKET #2213-210
Material: 100 % pa, MPC, WP 10 000 MP 10 000.Size: 36-46 Backlength: 81 cmFeatures: Det.hood, det. synthetic fur on hood, sleevepkt., adjustable waist, hem adjustment, articulated sleeves, knitted cuffs.
IMDA JACKET #1202-204
Material: 100 % pa, MPC, WP 10 000 MP 10 000.Size: S-3XL Backlength: 88 cmFeatures: Det.hood, det. synthetic fur on hood, sleevepkt., adjustable waist, hem adjustment, articulated sleeves, knitted cuffs.
STEIN JACKET #2253-204
099
Material: 100 % pa, MPC, WP 10 000 MP 10 000.Size: 36-46 Col. 099 36-48 Backlength: 86 cmFeatures: Det. hood, det. synthetic fur on hood, articulated sleeves, inner cuffs, reflective details.
001 059038 099
YLVA JACKET #1207-210
059 099068
Material: 100 % pa, MPC , WP 10 000 MP 10 000.Size: S-3XLCol. 099 S-4XL Backlength: 88 cmFeatures: Det. hood, hem adjustment, articulated sleeves, inner cuffs.
EINAR JACKET #2283-210
YLVA JACKET #1207-210
EINAR JACKET #2283-210
038 085059 099
Material: 100 % pe, MPC, WP 5 000 MP 5 000.Size: S-3XL Backlength: 75 cm
SERAC JACKET #2214-205
Suitable for an active day-to-day life! MPC is a membrane which we have developed for over 30 years. It’s always waterproof to at least 5.000mm and has excellent breathability.
38
39
OU
TD
OO
RMaterial: 100 % pa, MPC, WP 10 000 MP 10 000.Size: 36-46 Backlength: 87 cmFeatures: Det. hood, det. synthetic fur on hood, det. teddy collar, adjustable waist, knitted cuffs, keyholder.
068 088
ULTIMA JACKET #1243-292
088059
Material: 100 % pa, MPC, WP 10 000 MP 10 000.Size: S-3XLBacklength: 86 cmFeatures: Det. hood, det. synthetic fur on hood, adjustable waist, hem adjustment, articulated sleeves, knitted cuffs, keyholder.
THULE JACKET #2284-292
098 099
085 094 098
085 094 098
Material: 100 % pe, MPC, WP 5 000 MP 5 000.Size: 36-46 Backlength: 81 cmFeatures: Fixed hood, teddy in hood, det. synthetic fur on hood, knitted cuffs, keyholder.
ZORA JACKET #1213-286
Material: 100 % pe, MPC, WP 5 000 MP 5 000Size: S-3XL Backlength: 88 cmFeatures: Fixed hood, teddy in hood, det. synthetic fur on hood, knitted cuffs, keyholder.
TYR JACKET #2226-286
098 099
Material: 65 % pe, 35 % cottonSize: S-3XL Backlength: 78 cmFeatures: Wax finish, teddy lining, fixed hood, adjustable waist.
059
068 099059
068 099
ASRAI JACKET #2231-236
Material: 65 % pe, 35 % cottonSize: 36-46 Backlength: 80 cmFeatures: Wax finish, teddy lining, fixed hood, adjustable waist.
HIND JACKET #1220-236
40
OU
TD
OO
R
Material: 71 % pa, 29 % pu, MPC,WP 8 000 MP 8 000 Size: XS-3XL Backlength: 88 cmFeatures: Bionic finish eco, fixed hood, adjustable waist.
Material: 100 % pe, MPC, WP 10 000 MP 10 000 Size: S-3XLBacklength: 88 cmFeatures: Det hood, articulated sleeves, keyholder.
056017 059
001 001
068
049
068
068
059 097
038 049
098 099
050
099
099
HIMALAYA JACKET #2296-212 SIRIUS JACKET #2286-251
Material: 71 % pa, 29 % pu, MPC,WP 8 000 MP 8 000 Size: 36-44 Backlength: 100 cmFeatures: Bionic finish eco, fixed hood, det. synthetic fur on hood, adjustable waist.
SIGRID JACKET #1295-212Material: 71 % pa, 29 % pu, MPC,WP 8 000 MP 8 000 Size: 34-44 Backlength: 80 cmFeatures: Bionic finish eco, fixed hood, adjustable waist.
HIMALAYA W JACKET #1296-212Material: 100 % pe, MPC, WP 10 000 MP 10 000Size: 36-46 Backlength: 86 cmFeatures: Fixed hood, teddy in hood, articulated sleeves, knitted cuffs, keyholder.
VEGA JACKET#1208-251
091
091
097
097
Material: 100 % pe, MPC, WP 10 000 MP 10 000 Size: 36-46 Backlength: 91 cmFeatures: Det. hood, adjustable waist, articulated sleeves, knitted cuffs.
ULLA JACKET #1229-251
41
VEGA JACKET#1208-251
ULLA JACKET #1229-251
42
43
LIF
ES
TY
LE
Material: 66 % pa, 34 % peSize: 36-44 Backlength: 86 cmFeatures: Down, det. hood, adjustable waist.
098
JARNA JACKET #1279-216
087059
Material: 86 % pe, 14 % paSize: S-2XLBacklength: 88 cmFeatures: Det. hood, det. synthetic fur on hood, adjustable waist, knitted cuffs.
JONKA JACKET #2275-227
087059
Material: 86 % pe, 14 % paSize: 36-44 Backlength: 88 cmFeatures: Det. hood, det. synthetic fur on hood, adjustable waist, knitted cuffs.
JALSTA JACKET #1251-227 Material: 65 % wool, 20 % visc, 15 % paSize: 36-44 Backlength: 86 cmFeatures: N/A
JARILAN JACKET#1278-214
098
098
099
099
098
Material: 66 % pa, 34 % peSize: S-2XL Backlength: 86 cmFeatures: Down, det. hood, adjustable waist.
JAVRE JACKET #2247-216 Material:
65 % wool, 20 % visc, 15 % paSize: S-2XL Backlength: 82 cmFeatures: Det. hood
JACOBS JACKET #2282-214
44
LIF
ES
TY
LE Material:
100% coSize: 36-44 Backlength: 65 cmFeatures: N/A
138
138
151
159
159
159
159
199
SANSTORP SHIRT #1535-258Material: 100 % coSize: 36-44 Backlength: 65 cmFeatures: N/A
SABY SHIRT #1537-279
Material: 100 % coSize: S-3XL Backlength: 80 cmFeatures: N/A
SAGAN SHIRT #2541-275 Material: 100 % coSize: S-3XL Backlength: 80 cmFeatures: N/A
SALTORP SHIRT #2539-249
059 087 099
Material: 100 % co, wax coatingSize: S-2XL Backlength: 78 cmFeatures: Det. hood, adjustable waist, knitted cuffs.
JORLOW JACKET #2280-229
059 087 099
Material: 100 % co, wax coatingSize: 36-44 Backlength: 76 cmFeatures: Det. hood, adjustable waist, knitted cuffs.
JULAR JACKET #1271-229
45
SAGAN SHIRT #2541-275
46
Stefan was passionate about skateboarding from an early age and he became pretty good at it, going on to compete in national competitions
during the ‘80s. Stefan describes that period in his life, “All I could think about was skating back then and as soon as I graduated from restaurant academy, my best friend, Kalle Blomberg, and I took off to the skateboarding center of the universe, California.” After three winters in the States, Stefan and Kalle wanted to try something new. One of their old skate buddies from Gothenburg, Magnus Ås, had discovered Chamonix so Stefan and Kalle decided to trade their skateboards for snowboards and spend a winter season there.
Stefan’s mission was to snowboard all day, every day so he took a cleaning job at a hotel … which only lasted a weekend. However he soon managed to upgrade to dishwasher at the coolest bar in town, Le Brevent Bar and Restaurant. Johan Bäckman from Sweden was running the restaurant and Stefan was truly inspired by him as a chef. Stefan was blown away by Chamonix. “All the best riders that I had seen in all the snowboard movies and magazines were everywhere – up on the mountain, hanging out in town. It was amazing!” One season turned into many more with cooking jobs at different restaurants in town.
In 1996, Stefan decided to give up the ski bum lifestyle and move back to Gothenburg to give the real world a try. But he quickly learned that he couldn’t get snowboarding out of his head along with his his ultimate dream of running his own restaurant in Chamonix. So after one dark, rainy winter in Gothenburg, Stefan went back to Chamonix to
visit his friends Eva Sandelgård and Gabi Bascoulergue and look for a place to rent and open as a restaurant. With long dreadlocks and not speaking a word of French, Stefan had no luck whatsoever in finding a place and was ready to give up. “I was pretty disappointed and was talking to Eva, who also happened to be a professiohnal hairdresser. She told me that at 27 years old and after 10 years with dreads it was time for an update.”
With a fresh new lid spin, Stefan scheduled one more meeting with a local real estate agency and brought Eva along as translator. Success! A contract was signed for a space on Chamonix’s rue de Moulin. Stefan and his girlfriend Malin packed their Volvo 245, moved to Chamonix, and with crossed fingers, started the now-famous Munchies restaurant, an international restaurant inspired by Asiatic food.
Like any new business, getting Munchies off the ground was a total roller coaster ride. While riding the previous winter, Stefan had blown some ligaments and, unfortunately, his knee operation didn’t go as planned. His insurance company paid him SEK100,000 to compensate for the botched operation, which Stefan then used to launch his new enterprise!
But it was a tough time to run a restaurant and today Stefan still doesn’t know how they managed to survive will all the costs and never-ending bills. “We had no money to pay employees so Malin and I worked every night, all night. We even lived at the restaurant!” Luckily, a good friend of ours, Jocke Hallberg, came down to work in the bar. He’s one of those rare, one-of-a-kind bartenders and thanks to Jocke, we learned a lot.”
Stefan Carlsson grew up in Göteborg and began skiing in Hovfjället in Värmland with his family during school holidays. But it wasn’t long before he gave up skiing as a teenager in order to give snowboarding a try.
STEF
AN
CAR
LSSO
N
47
Munchies was open only at night so that Stefan could indulge his passion for snowboarding during the day. He often went riding with his friends, including Eva. When Eva started competing she tried to get Stefan to join her, even going as far as entering Stefan as a wild card in the Verbier Extreme contest. However, there was no room on the start list, which in the end was a good thing. Stefan is more of a soul surfer and prefers to ride with his bros and charge big mountain lines like Chamonix’s Aiguille du Midi and Pas de Chevre.
In 2001, after four months in business, Munchies’ landlord finally gave Stefan and Malin an ultimatum: either buy the Munchies space or move out. Needless, to say they made the investment, Stefan bought out his partner Malin, and Munchies continues to have a great crew led by Stefan’s old skate and snowboard buddy, Kalle Blomberg, in the kitchen.After 10 years of hard work, Stefan is now enjoying a good balance between working, getting his adrenaline fix on the mountain, and spending quality time with his wife, Camilla Olofsdotter, and his 3.5-year-old son Lucas. Although he is not as motivated as he was during his first seasons, it’s rare not to see him in the first cable car on powder days. As an experienced hardcore, Stefan points out, “It’s more about quality than quantity these days.
And as for moving back to Gothenburg? “I can’t really see it. Chamonix is home now and I can’t think of any other place on Earth I would rather live.”
FROM GOTHENBURG SKATE PUNK TO ONE OF CHAMONIX’s
BEST RESTAURATEURS
48
49
RA
INW
EA
R
Material: 100 % pe, MPC, WP 5 000 MP 5 000.Size: 36-44 Backlength: 70 cm / 80 cmFeatures: Jkt: det. hood, adjustable hem.Pant: articulated knees.
099 099101 134
MONITOR W #1775-942
099
Material: 100 % pe, MPC, WP 5 000 MP 5 000.Size: S-4XLBacklength: 80 cm / 84 cmFeatures: Jkt: det. hood, adjustable hem.Pant: articulated knees.
MONITOR #2775-942
155 167
Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.Size: 36-44 Inseam: 80 cmFeatures: stretch, articulated knees, zip-in leg.
BISCAYA W PANT#1931-966
099
099099 155 158 168
Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.Size: S-3XL Inseam: 85 cmFeatures: stretch, articulated knees, zip-in leg.
BISCAYA PANT #2921-966
Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.Size: 36-44 Backlength: 72 cm / 80 cmFeatures: Jkt: stretch, det. hood.Pant: stretch, articulated knees, zip-in leg.
BISCAYA W #1763-966
Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.Size: S-4XL Backlength: 70 cm / 85 cmFeatures: Jkt: stretch, det. hood.Pant: stretch, articulated knees, zip-in leg.
BISCAYA #2763-966
138 138144 148
50
Material: 50% wool, 50’% ac,Pontetorto windproofSize: One sizeFeatures: Excellent permeability, fleece inside.
Material: 100 % acrylicSize: One sizeFeatures: Fleece inside
Material: 50 % wool, 50’ % ac, Size: One size
Material: 50 % wool, 50’ % ac, Pontetorto windproofSize: One sizeFeatures: Excellent permeability, fleece inside.
Material: 50 % wool, 50’ % ac, Size: One size
Material: 50 % wool, 50’ % ac, Size: One size
001 001
033
001
046
025
059 059
054
046
057
057
099 099
062 099
050 099
099
062 099
HUGIN BEANIE #9029-268
PRIME BEANIE #9035-278
ICEFLOWER #9023-276
DRIZZLE BEANIE #9037-201
TUBBY BEANIE #9066-276
POSITION BEANIE #9009-276
51
AC
CE
SS
OR
IES
Material: 50 % wool, 50’ % ac, Pontetorto windproofSize: One sizeFeatures: Excellent permeability, fleece inside.
Material: 50 % wool, 50’ % ac, Size: One size
Material: 85 % pe, 15 % spandSize: One size Features: Stretch, Quick Dry, wicking.
001
019
033
099
046
054
057 099
099
DEW HEADBAND #9005-201
TUNDRA BEANIE #9014-276
MEGIN BEANIE #9021-253
Material: 100 % peSize: One size Features: Antipilling
Material: 100 % acSize: S/M-L/XL Features: Synthetic fur.
Material: 100 % peSize: One size Features: Antipilling
Material: 50 % wool, 50 % acSize: One size
033 033
083
002
051 051
046
057 057099 099
099
SPHERIC BEANIE #9019-259
BLUFF GLOVE #9089-273
TUFF NECKWARMER #9027-259
BAKKI BEANIE #9002-281
Material: 71 % pa, 29 % puSize: S-L Features: Synthetic fur.
001 049 056
068
059
099
TUPIZA HAT #9050-212
Material: 50 % wool, 50 % acSize: One size
002 046 099
TOLLIE SCARF #9011-281
52
AC
CE
SS
OR
IES
Material: 100 % puSize: One size Features: Double lens, 3-layer foam, silicone print on inside elastic.
Material: 100 % paSize: S-XL Features: High water repellant, windproof, leather details, reinforced, adjustable cuff.
Material: 100 % leatherSize: 8-11 Features: Fleece lining
Material: 100 % puSize: One size Features: Double lens, 3-layer foam, silicone print on inside elastic.
Material: Polystyrene - ABS ShellSize: S/M 53 - 56 cmL/XL 56 -59 cm Features: Ventillation system, goggle loop, adjust system.
Material: 100 % paSize: 6-11 Features: Windproof, reinforced, stretch and leather details, adjustable cuff.
Material: Polystyrene - ABS ShellSize: S/M 54 - 58 cmL/XL 58 - 62 cm Features: Ventillation system, goggle loop, adjust system.
Material: 100 % peSize: XS-XL Features: Softshell, windproof, reinforced, elastic waist.
001
099
001
001 001
001 099
099
046
099
099 063 099
099
054 099
GOOPHER GOGGLE #9043-208
LAUFI GLOVE #9007-211
TERREN GLOVE #9025-207
OHMIC GOGGLE #9042-290
NANO HELMET #9039-209
KELIR GLOVE #9008-204
PROXY HELMET #9036-298
YMER GLOVE #9010-293
Material: 100 % puSize: One size Features: Double lens, 3-layer foam, silicone print on inside elastic.
001
099
025 057 063
PROMOE GOGGLE #9024-230
53
AC
CE
SS
OR
IES
Material: 100 % peSize: One size
Material: 100 % peSize: 120 cm
Material: 89 % PVC, 11 % peSize: One size
Material: 40 % Tactel, 56 % pa, 4 % LycraSize: 37/39
Material: 89 % PVC, 11 % peFeatures: Waterproof fabric.
Material: 32 % Tactel, 36 % Ull, 24 % Lycra, 8% paSize: 37/39, 40/42, 43/45
Material: 89 % PVC, 11 % peSize: One size
016
001 099
033 033
099
025 099
046
099
050 056057 099
WAFFLE NECKWARMER #9026-254
TEAM BELT #9028-764 SHOULDER BAG #9034-297
PAISLEY SOCK #9070-220
TRAVEL BAG, 35L #9035-297 (not col. 025)
TRAVEL BAG, 65L #9065-297TRAVEL BAG, 90L #9090-297 (not col. 025)
TRAVEL BAG, 120L #9095-297 (not col. 025)
SKI SOCK #9075-226
TOILET BAG #9017-297
54
Ski cross is an action-packed, highly physical, and extremely intense sport that will get more attention during the 2012 season than ever before.
Ski cross has grown dramatically since the IOC made the decision to make it an Olympic sport and this year the Swedish team is better prepared than ever with a strong crew, new sponsors, and national management that will enable the athletes to reach new heights. There are no championships during the 2011/2012 season so everyone is focusing on the World Cup. In addition, the Swedish team is already preparing for the 2014 Olympics in Sochi, Russia and will be among the top contenders in the fight for medals.
The main goal of the Swedish team is to be a world leader in the development of the sport. To reach that goal, the athletes need to always race creatively and be ready to go for the gold in every situation.
Anna Holmlund was born 1987 in Sundsvall, Sweden and her career as a professional ski cross racer hit full speed during her first season. Today she is a World Cup winner, a World Championship bronze medalist and one of our biggest hopes for a medal at the Olympics in Sochi 2014. Anna is a tall, hard-training woman with a big smile and whose biggest strength is her fast start.
SKI CROSS – AN UP-AND-COMING
SPORTLars Lewen is the veteran on our team. This city boy, born in 1975 in Stockholm, has been a professional since the nineties and has several World Cup victories and X-Games medals to his name. Last year he suffered a knee injury and missed the whole season but this year this happy man is back for a rematch, big time!
Michael Forslund is an up-and-coming racer from Vasaloppet, Mora at the heart of cross-country ski land. He was born in 1986 and had his best season ever last year with two finishes in the top ten in World Cup before crashing and injuring his shoulder, which caused him to miss the last few competitions. He is now back for the entire race season and in better shape than ever with his sights focused squarely on the podium.
Victor Öhling Norberg is the rookie in our team. This youngster was born in 1990 practically on the slope at Funäsdalen ski resort. Victor is a new generation skier who rides with a complete lack of respect and who relentlessly attacks from start to finish in every heat. His cool mind is perfect for racing, which is why he started last season by qualifying for several finals heats in the ski cross World Cup. Victor represents a big hope for the future.
55
LARS LEWÉNRIDER
ANNA HOLMLUNDRIDER
JOHN LINDHHEAD COACH
MICHAEL FORSLUNDRIDER
VICTOR ÖHLING NORBERGRIDER
TOMMY ELIASSONSPORT MANAGER
56
JUNIOR AND KIDS
57
JUNIOR AND KIDS
58
Scandinavians have a well-deserved reputation for dressing their kids in functional clothing that keeps them warm, dry and happy. With this in mind, we launched our first children and juniors collections
last year and met with overwhelming success.
What was the secret? We took a good look at our clothing range and realized that we couldn’t just shrink our best-selling adult garments down to kids’ sizes. Instead, we started with a blank page and determined fit, function and design based on how children grow and move. We integrated these ideas with our tried-and-tested ‘three-layer system’ which includes a moisture-wicking liner, a heat-retaining middle and a windproof outer. The result was a bunch of smiling, happy, Tenson-wearing kids wherever you found snow.
With so much demand for our Kids clothing, we’ve expanded our 2012/13 range to include more styles and a wider variety of comfortable, technical fabrics in the colours that children love most.
To present the line, a group of second-generation Chamonix Swedes wears our new and expanded Kids collection during a play date at the mid-station of Chamonix’s Aiguille du Midi. While it’s all fun and games now, in a couple of years these guys will be the ones to watch!
”FOR THE 2nd GENERATION”
59
60
JUN
IOR
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.
031 045 099
CAPELLA JACKET #3261-205
057 054062 062099 099
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.
CASTOR JACKET #4262-205
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.
MIRI PRINT JKT #3263-255
331
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.
354
DRACO PRINT JKT #4264-255
038 050 099
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.
MIRI JACKET #3263-205
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.
DRACO JACKET #4264-205
61
DRACO PRINT JKT #4264-255
031
025
054
057
099
062
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164Features: Det. suspenders, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg.
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det. suspenders, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details.
ASHTON PANTS #4930-205
BAILEY PANTS #4951-205
62
63
JUN
IOR
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det. hood, det. synthetic fur on hood, adjustable waist, hem adjustment, inner cuffs.
LIBRA JACKET #3238-205
001 038 099
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det. hood, det. synthetic fur on hood, hem adjustment, inner cuffs.
038 067 099 094
CRATER JACKET #4235-205Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det. hood, det. synthetic fur on hood, hem adjustment, inner cuffs.
CRATER mel. JACKET #4235-218Material: 100 % pe, superbright/windproofSize: 134/140 - 158/164 Features: Down, det. hood, inner cuffs.
054 062 099
ORION JACKET #4237-225
038 056 068 099
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 134/140 - 158/164 Features: Det.hood, adjustable waist.
HIMALAYA JACKET #4246-235Material: 100 % pe, superbright/windproofSize: 134/140 - 158/164 Features: Down, det. hood, inner cuffs.
033 050 099
NOVI JACKET #3236-225
64
JUN
IOR
Material: 100 % pe Size: 134/140 - 158/164Features: Fixed hood, hem adjustment.
DYLAN PILE #4705-272
031 045 062031 054 099
045 052 099
Material: 100 % pe, WP 10 000 MP 1 000.Size: 134/140 - 158/164Features: Fixed hood, windproof, hem adjustment, articulated sleeves.
NOAH SOFTSHELL # 4734-223
Material: 100 % pe, Size: 134/140 - 158/164Features: Windproof, hem adjustment.
COSMOS JACKET #4726-285
098
Material: 100 % pe, Size: 134/140 - 158/164Features: N/A
Material: 100 % pe, Size: 134/140 - 158/164Features: N/A
057
057
031
031
096
096
CAMERON FLEECE #4703-288
CHARLIE PANTS #4945-288
031 054
Material: 100 % merinowoolSize: 134/140 - 152/164 Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.
ROBIN SET #4778-219
CAMERON FLEECE #4703-288
CHARLIE PANTS #4945-288
66
67
KID
S
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128Features: Jkt: Det.hood, water repellent zippers, reinforcement, snowgaiter, hem adjustment, articulated sleeves, inner cuffs. Pant: Det. suspenders, water repellent zippers, adjustable waist, snowgaiter, articulated knees, reinforcement, reflective details, foot strap.
031 045 057 062
STORM SET #4782-205
031 057 031 054038 062 045 062
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128 Features: Det. hood, articulated sleeves, adjustable waist, snowgaiter, articulated knees, reinforcement, reflective details, foot strap.
BUSTER OVERALL #4772-205
SNOW SET #4783-255
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128Features: Adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details, foot strap.
099
ARCTIC PANTS #4933-205
031 038 054 331062 354
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128Features: Jkt: Det.hood, water repellent zippers, reinforcement, snowgaiter, hem adjustment, articulated sleeves, inner cuffs. Pant: Water repellent zippers, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details, foot strap.
Material: 100 % pe, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128 Features: Jkt: Det.hood, water repellent zippers, reinforcement, snow-gaiter, hem adjustment, articulated sleeves, inner cuffs. Pant: Water repellent zippers, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details.
SNOW SET #4783-205
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128 Features: Det.hood, adjustable waist, snowgaiter, articulated sleeves, inner cuffs, articulated knees, reinforcement, reflective details, foot strap.
FREEZ OVERALL #4787-205
68
KID
S
Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128 Features: Det. hood, det. synthetic fur on hood, water repellent zippers, articulated sleeves, hem adjustment, inner cuffs, reflective details.
031 025 038054 054 068038 033 056067 062 099
SCOUT JACKET #4242-205Material: 100 % pa, MPC,WP 5 000 MP 5 000Size: 86/92 - 122/128 Features: Det. hood, adjustable waist, reflective details.
HIMALAYA JACKET#4248-235Material: 100 % pe, superbright/windproofSize: 86/92- 122/128 Features: Det. hood, hem adjustment, reflective details.
ZOND JACKET #4240-225
Material: 100 % pu, WP 5 000Size: 86/92 - 122/128 Features: Jkt: Det. hood, reflective details. Pant: adjustable suspenders, elastic waist, det. foot strap, reflective details.
Material: 100 % pu, WP 5 000Size: 86/92 - 122/128 Features: Jkt: Det. hood, reflective details. Pant: adjustable suspenders, elastic waist, det. foot strap, reflective details.
CUBIC RAIN SET #4781-252 SATURN RAIN SET #4779-252
031 062 111045 099 125 162
69
HIMALAYA JACKET#4248-235
70
KID
S
Material: 100 % peSize: 86/92 - 122/128Features: Fixed hood, hem adjustment.
031 045 062 098
ZOE PILE #4718-272
031 057 096
Material: 100 % peSize: 86/92 - 122/128
GOOFY OVERALL #4760-288
Material: 100 % peSize: 86/92 - 122/128
GIL FLEECE #4946-288
Material: 100 % peSize: 86/92 - 122/128Features: Wind proof, hem adjustment.
045 052 099
CAVITY FLEECE #4724-285
031 031057 057096 096
Material: 100 % peSize: 86/92 - 122/128
LOU FLEECE #4702-288
Material: 100 % merino woolSize: 86/92 - 122/128 Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.
CHRIS SET #4776-219
032 052
CAVITY FLEECE #4724-285
72
Material: 100 % acrylicSize: S-M Features: N/A
Material: 100 % paSize: 86/92 - 122/128 Features: Reinforced, reflective details,high water repellent, windproof.
Material: 100 % pu, WP 5 000Size: 86/92 - 122/128 Features: Reinforced, reflective details.
025
031
045
062
054
054
099
099
099
ASA BEANIE #9072-224
LEE MIT TENS #9062-205
CLAUD MIT TENS #9084-252
73
AC
CE
SS
OR
IES
Material: 100 % acrylicSize: S-M Features: Fleece lined.
Material: 100 % paSize: 134/140 - 158/164 Features: Reinforced, reflective details,high water repellent, windproof.
Material: 100 % paSize: S-M Features: Synthetic fur.
Material: 100 % peSize: S-M Features: Fleece, antipilling.
Material: Polystrene - ABS ShellSize: S/M 49 - 54 cm Features: N/A
Material: 100 % peSize: One size Features: Fleece, antipiling.
Material: 100 % puSize: 49 - 54 cmFeatures: N/A
Material: 100 % peSize: S-M Features: Visability fabric, reflective details.
045
031
038
025 001
025 331
011
054
054
056
031 031
031 354
099
099
068 099
057 099
057 099
BEL BEANIE #9073-206
ROSSI MIT TENS #9063-205
TUPIZA HAT #9060-235
AUSITN BEANIE #9040-259 SPARTAN HELMET #9083-298
LUCA NECKWARMER #9039-259 HUB GOGGLE #9085-234
SHINE VEST#9096-263
MPC EXTREME
As its name suggests, this is the highest grade of MPC. Developed according to the exacting demands of ambitious outdoor athletes and adventurers, it combines
extremely effective waterproofing with exceptional fabric-breathing performance. MPC Extreme is also available in a 3-layer system with stretch characteristics – ideal for activities that require optimum freedom of movement.
MPC
MPC is characterized by extremely long-lasting waterproof properties and above average breathing performance, making it ideal for the active outdoor life, regardless of the water and moisture Mother Nature decides to throw in your direction. Tenson MPC is also available with stretch characteristics, perfect for those activities that test us a little more.
AIR PUSH
Created with the challenging activities Tenson people enjoy as inspiration, Air Push is our inhouse developed material that delivers superior
breathability and comfort wherever you are and whatever you’re doing. Fully recyclable and featuring density that is 20 to 30% higher than conventional materials, its fine pores allow moisture on the inside to be wicked away while at the same time, preventing water permeation from the outside. As well as outstanding water resistance, we created Air Push to be strong yet
light. This means that it doesn’t stiffen and hinder freedom of movement when the temperature drops. Good news for those of us who see cold weather as a challenge as opposed to an obstacle. And when you finally come back indoors, Air Push allows your garment to dry faster – so you can get back outside again.
NANOPLUS
Nanoplus provides superior water/oil repellency and protection against spills and stains. Nanoplus delivers durable long lasting protection.
DERMIZAX
For those of you who lead a very active life, we recommend Dermizax. It offers high levels of water proofing and minimal condensation, no matter the intensity of your activity while its highly efficient non-porous membrane structure delivers maximum breathability. A durable, flexible fabric for the real adventurer.
SUPPLEX
Supplex is a high-tech nylon that looks, feels and breathes like soft cotton and because it’s made of numerous filaments, it´s softer than standard nylon. Supplex is low in weight, packable and durable and makes any garment windproof, water-resistant, stain-resistant and quick-drying. Supplex has such a wide range of practical qualities, you´ll find it in quite a few of our garments.
POWER COMFORT
Power Comfort is a fleece soft shell that is used as a isolating second-layer. The garment effectively carries away moisture if you begin to sweat and
creates an isolating air pocket keeping you warm and dry.
019018017 022 023
003002001 011 016
026025024 030 031
034033032 035 036
044038037 045 046
049048047 050 051
054053052 056 057
062059058 063 064
067066065 068 069
075073070 085 086
093088 091 094 095
096 098 099
1202204 IMDA 36
1206194 SUE 28
1207210 YLVA 36
1208251 VEGA 40
1213286 ZORA 39
1220236 HIND 39
1221217 VESTA 34
1229251 ULLA 40
1239225 ECLIPSE 17
1243292 ULTIMA 39
1251227 JALSTA 43
1257211 TISH 34
1259215 VICKY 34
1266202 POSH 11
1267269 JOY 13
1269211 RUBY 14
1270211 SWEET 14
1271229 JULAR 44
1273210 MINERVA 36
1276225 FREEDA 17
1278214 JARILAN 43
1279216 JARNA 43
1295212 SIGRID 40
1296212 HIMALAYA W 40
1535258 SANSTORP 44
1537279 SABY 44
1624219 NILLA 27
1636253 OONA 26
1703237 GNEISS 25
1713288 SVEA 25
1716222 NELLY 23
1717222 NAUKA 23
1720288 MIMMI 24
1730233 RAN 24
1731950 MALIN 25
1742280 STELLA 18
1763966 BISCAYA W 49
1775942 MONITOR W 49
1911194 VICKY 28
1914261 CHRYSTAL 28
1920211 SARA 14
1923280 NORA 18
1927269 HOPE 13
1931966 BISCAYA W p. 49
1954202 PEPPER 11
1967253 AGNES 26
1968253 INA 26
1980219 NOEMI 27
2203269 JAKE 13
2204211 RON 14
2207211 SPICE 14
2209225 DEGREE 17
2210211 TRON 34
2213210 EDOR 36
2214205 SERAC 37
2222217 VULCAN 34
2226286 TYR 39
2231236 ASRAI 39
2234194 SKIP 28
2235202 POWDER 11
2239225 ELEMENT 17
2247216 JAVRE 43
2249211 ROCK 17
2252215 VIGGO 34
2253204 STEIN 36
2275227 JONKA 43
2280229 JORLOW 44
2282214 JACOBS 43
2283210 EINAR 36
2284292 THULE 39
2286251 SIRIUS 40
2296212 HIMALAYA 40
2539249 SALTORP 44
2541275 SAGAN 44
2626219 NILS 27
2646253 ORBIT 26
2709237 GRANITE 25
2713288 SVERKER 25
2719222 NICK 23
2722222 NYX 23
2726222 NED 23
2742280 FUSION 18
2752950 MILLER 25
2763966 BISCAYA 49
2775942 MONITOR 49
2913194 WILL 28
2921966 BISCAYA pa. 49
2958202 POWER 11
2970211 BALDER 14
2973280 VIDAR 18
2977269 BRAVE 13
2982219 NOEL 27
2983253 AMOS 26
2984253 IGGY 26
2988261 DELTOID 28
9002281 BAKKI 51
9005201 DEW 51
9007211 LAUFI 52
9008204 KELIR 52
9009276 POSITION 50
9010293 YMER 52
9011281 TOLLIE 51
9014276 TUNDRA. 51
9017297 TOILET bag 53
9019259 SPHERIC 51
9021253 MEGIN 51
9023276 ICEFLOWER 50
9024230 PROMO 52
9025207 TERREN 52
9026254 WAFFLE 53
9027259 TUFF 51
9028264 TEAM Bealt 53
9029268 HUGIN 50
9034297 SHOULDER b. 53
9035278 PRIME 50
9035297 TRAVEL 53
9036298 PROXY 52
9037201 DRIZZLE 50
9039209 NANO 52
9042290 OHMIC 52
9043208 GOPHER 52
9050212 TUPIZA 51
9065297 TRAVEL bag 53
9066276 TUBBY 50
9070226 PAISLEY sock 53
9075226 SKI sock 53
9089273 BLUFF 51
9090297 TRAVEL bag 53
9095297 TRAVEL bag 53
3236225 NOVI 63
3238205 LIBRA 63
3261205 CAPELLA 60
3263205 MIRI 60
3263255 MIRI Print 60
4235205 CRATER 63
4235218 CRATER mel. 63
4237225 ORION 63
4240225 ZOND 68
4242205 SCOUT 68
4246235 HIMALAYA 63
4248235 HIMALAYA 68
4262205 CASTOR 60
4264205 DRACO 60
4264255 DRACO print 60
4702288 LOU 70
4703288 CAMERON 64
4705272 DYLAN 64
4718272 ZOE 70
4724285 CAVITY 70
4726285 COSMOS 64
4734223 NOAH 64
4760288 GOOFY 70
4772205 BUSTER 67
4776219 CHRIS 70
4778219 ROBIN 64
4779252 SATURN 68
4781252 CUBIC 68
4782205 STORM 67
4783205 SNOW 67
4783255 SNOW Print 67
4787205 FREEZ 67
4930205 ASHTON 61
4933205 ARCTIC 67
4945288 CHARLIE 64
4946288 GIL 70
4951205 BAILEY 61
9039259 LUCA 73
9040259 AUSTIN 73
9060235 TUPIZA 73
9062205 LEE 72
9063205 ROSSI 73
9072224 ASA 72
9073206 BEL 73
9083298 SPARTAN 73
9084252 CLAUD 72
9085234 HUB 73
9096263 SHINE 73
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