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TETRA PAKSUSTAINABILITY

REPORT2012The Nordic Region and

The Baltic Countries

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Tetra Pak in The Nordic Region and The Baltic Countries · Sustainability Report 2012 3

Reporting on our sustainability work This sustainability report covers Tetra Pak’s operations in

the Nordic Region and Baltic countries in 2011. we started producing this report 14 years ago to describe our envi-ronmental and sustainability work and to show what we do to meet our environmental targets. we recently started to present a number of important social figures as well.

The key figures in the report refer mostly to the com-pany’s operations in Sweden, which is where our production takes place. The company’s plants in Sweden manufacture packaging material and machinery and processing equip-ment for a global market. The environmental impact of our plants in Sweden is reported, irrespective of whether the products are sold on the Swedish market. Approximately 94% of material and machinery production in Sweden is exported.

Tetra Pak’s work on global social responsibility is carried out by global functions in the Tetra Pak Group. This is report-ed in more detail in Tetra Pak’s global sustainability report. The most recent – mission Possible – was published in 2011 and is available at www.tetrapak.com.

SUSTAINABILITY REPORT 2012Welcome to the 2012 Sustainability Report for tetra Pak in the Nordic Region and the baltic countries. The report relates to operations in 2011.

of material and machinery production in Sweden

is exported

94%Approximately

5 60 YEARS IN 2012!

OUR THREE KEY QUESTIONS 6 7 OUR ENVIRONMENTAL RESPONSIBILITY

OUR PRODUCTS AND SERVICES 12 14 OUR CLIMATE GOAL

SUSTAINABILITY DAY 17 20 RENEWABLE RAW MATERIALS

PLASTIC FROM RENEWABLE RAW MATERIALS 24 26 OUR GLOBAL RESPONSIBILITY

OUR EMPLOYEES 28 34 RECYCLING

CARTON COLLECTION 36

Concept and production: Tetra Pak in collaboration with Sustainable StudioTexts: lina Kristoffersen, Andreas Hägg, charlotte Stridh, Gabriel Öhman and erik lindrothPhotos: Tetra Pak, Håkan e Bengtsson, mats Persson, erik Grönlund and Johnér BildbyråIllustration: Ivar Bigestans and Sustainable StudioPaper: munken lynx Rough, cover 300g, body 170g (FSc®-labelled)Printing: elanders Sverige AB (ISo 9001, ISo 14001 and FSc-certified)

HELP US IMPROVE!

We would like to hear your views

on our Sustainability Report. Please send your

comments to [email protected]. Put

Sustainability Report 2012 in the subject line. Thank you!

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DIC ECOLABEL

This was a time when food was sold loose over the counter. milk was transported in huge milk churns and was then poured into bottles and other containers that customers brought with them to the milk store. This meant that there were large amounts of waste, with a lot of milk going off before it reached people’s homes. But Ruben Rausing’s innovation made it easier and more hygienic to handle milk and reduced the amount of waste.

60 years down the line and we have Ruben Rausing’s saying to thank for the

intrinsic strength that Tetra Pak has in sustainability issues. Industries around the world are now focusing on minimis-ing their environmental impact as much as possible. At Tetra Pak it is easy for us to see the environmental significance of Rausing’s words. It makes good financial and environmental sense to work more efficiently and use fewer resources, or to put it in a simpler way: good environmental work is good for business. This is how Tetra Pak has worked from the very beginning and this has led to us being the world leader we are today.

»A package should save more than it costs« reflects Tetra Pak’s original values in eight short words, but it is more than just that. It is synonymous with how we have been running our operations from 1952 to 2012 and how we are going to continue to grow in the future.

Tetra Pak in The Nordic Region and The Baltic Countries · Sustainability Report 2012 Tetra Pak in The Nordic Region and The Baltic Countries · Sustainability Report 2012 54

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We were able to

confirm that we

had not only met,

but by far exceeded

our 2010 climate

target to reduce our

CO² emissions by

10% in absolute

figures.

We launched screw caps

in Brazil that are made of

plastic from renewable

materials, which is a step

towards our long-term

target – a 100%

renewable package.

We set a new

climate goal for

2020, which includes the

entire value chain. Our new

goal is for our greenhouse gas

emissions in 2020 to be the same

as in 2010, despite the growth

we are expecting from now until

then. With an annual growth tar-

get of 5%, our new climate goal

represents a relative reduction of

our greenhouse gases by 40%.

Tetra Pak was the main

sponsor of Sustainability

Day, Sweden’s largest con-

ference on environmen-

tal issues and industry.

We also took part in

seminars along with

WWF in Helsingfors

and Almedalen, and

we were at Skogens

Dagar (Forest Days)

in Malmö.

EVENTSDURINGTHE YEAR

We carried out a detailed analysis of Swedish

recycling statistics, which showed that Swedes

recycle less than we thought. We therefore

started a long-term investment to increase the

recycling rate of our packages in Sweden,

from 23% in 2011 to 50% by 2020.

The staff restaurant at our Lund

plant reached the semi finals for

Best Environmental Work in the

Arla Gold Cow competition.

TETRA PAK CELEBRATES 60 YEARS IN 2012!A FEW WORDS FROm OuR CEO

It was back in 1952 that a new company called Tetra Pak AB delivered its very first packaging machine to the dairy in Lund. Dr Ruben Rausing had turned his idea of packaging milk in an effective and rational way into reality, based on his own saying that »A package should save more than it costs«.

»A package should sAVE more

than it costs«– Ruben Rausing

Jonny Olsson ceo

Tetra Pak, market Area Nordics

In 2011 a total of 11% of

the packages we sold

in the world were FSC®

labelled. On the Nordic

market we will see a

significant increase of

FSC-labelled packages

during 2012, as a result

of intensified efforts

together with our

customers.

and new school material. However, we are picking up the pace in the spring of 2012, including a new Facebook page and a unique agreement with wwF.

we know that we can give good answers to these questions today and we have plans and activi-ties underway that will ensure that we can continue to do so in years to come. we also see our environ-mental work as a strength and a competitive tool for us not only now, but even more so in the future.

erik lindroth environmental director

Tetra Pak, market Area Nordics

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What raw materials do we use in our products?we are continuing to increase the amount of FSc®-certified paperboard we buy and our sales of FSc-labelled packages. In 2011 we launched screw caps in Brazil that are made of green plastic, i.e. plastic produced from renewable raw materials. This is a step towards our long-term target, which is to have products that are entirely made from renewable materials. This is why we are continuing to develop new barrier materials and green plastic.

What environmental impact do our products have over their lifetime?we work with our products from a lifecycle perspective and we often use lcA studies to compare our products to other alternatives on the market. we have set a new climate goal as part of our strategy for 2020, which will see our climate impact remain at the same level as in 2010, even though we are expect-

RENEWABILITYTetra Pak’s packages are mostly made from paperboard. Paper-board is made from a natural fibre from a renewable resource – the forest. we want to offer our customers the most eco-smart packaging possible. In the renewability focus area, we work to ensure responsible forestry by FSc®-labelling on our materials and by using polyethylene plastic that is based on renewable raw materials.

REDUCTIONTetra Pak’s stakeholders demand information about the impact of packages during their entire lifecycle. Tetra Pak can reduce the environmental impact of its packages in many ways. In the reduction focus area, Tetra Pak works to reduce its impact on the environment and climate by, for example, reducing energy use, working with more efficient and environmentally adapted trans-port and using less material. our new strategy for 2020 will see us working to reduce our climate impact throughout our entire value chain.

RECYCLINGA recycling system comprises many different components. The first stage is to have a rational and cost-effective infrastructure for collecting used packages. Technical solutions are then required to recycle the material in the packages. Finally the recycled material must be put to good use in new products and the recycling results must be measurable. Tetra Pak works in many different ways on all markets to improve and increase recycling.

ing to grow 5% per year. we are also including the entire value chain in our climate goal this time around. Although it is a huge challenge, it is the only and the right way forwards. we will there-fore have to strengthen our collabora-tion with our suppliers and our custom-ers and exchange more information with them.

What happens to our packages after we have used them?In the autumn of 2010 we worked with FTI, the Packaging and Newspaper collection Service, to improve the methodology used to produce recy-cling statistics in Sweden. These new statistics showed that Swedes recycled 23% of their beverage carton packages in 2011, which was much lower than the 36% that was reported for europe as a whole in 2010. In Norway the recycling rate was 53% in 2010. This is why we are going to focus on recycling in Sweden over the next few years. This work started in 2011 with a new film

OUR THREE KEY QUESTIONSCOmmEnt FROm OuR EnviROnmEntAl DiRECtOR

Tetra Pak’s environmental work mostly involves answering three key questions:

OUR ENVIRONMENTAL

RESPONSIBILITY

»Our new strategy for 2020 will see us working to reduce Our

climate impact throughout our entire value chain«

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Tetra Pak in The Nordic Region and The Baltic Countries · Sustainability Report 2012 Tetra Pak in The Nordic Region and The Baltic Countries · Sustainability Report 2012

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the environment. It all starts with the renewable raw material which we use as the main component in our packaging – wood fibre.

our values: Tetra Pak’s core values enable its employees to give their all to ensure that Tetra Pak remains a successful company. Our corporate culture guides us when we make decisions. This corpo-rate culture is formed by our core values, which keep us together as a team and provide us with a real competitive edge.

ABOUT TETRA PAKTetra Pak is the world’s leading food processing and packaging solutions com-pany. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that meet the needs of millions of people in more than 170 countries around the world every day.

With over 22,000 employees in more than 85 countries, we believe in responsible industry leadership and a long-term, sustainable approach to our business activities.

our vision: We commit to making food safe and available, everywhere.

our mission: We work with and for our customers to provide rational pro-cessing and packaging solutions for food.

We apply our commitment to innovation, our understanding of customer needs and our relationships with our suppliers to deliver these solutions, wherever and whenever food is consumed.

We believe in responsible leadership, creating profitable growth in harmony with environmental sustainability and good corporate social responsibility.

our motto: PROTECTS WHAT’S GOOD, includes the entire value chain – from suppliers to customers, distribution, employees, consum-ers and society. Our packaging protects food and we do our best to help to protect

75,686millions of litres of food sold in our packages


TETRA PAK INTHE WORLD 2011

market companies

Technical training centres

Sales offices

R&d units

Production plants for packaging material and closurescountries where Tetra Pak packages are available

distribution equipment in operation

Packing machines delivered in 2011

Packing machines in operation

Factories for machine assembly

Number of employees

Processing units in operation

millions of packages sold

Net sales in meuR

Processing units delivered in 2011

distribution equipment delivered in 2011

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Market Area Nordics has local market offices that work with marketing, sales and service for our customers in the Baltic countries, denmark, Finland, Iceland, Norway and Sweden.

Tetra Pak has production units in four locations in Sweden; in lund, Fjällbacka, Sunne and Skoghall. In February 2012 a new factory also opened in Imatra in Finland.

lund is where Tetra Pak was born. It is the place where Ruben Rausing founded Tetra Pak and delivered the very first packaging machine in 1952; it is also the site of our largest unit. Activities include research and development, manufacturing of processing equipment and turnkey packaging lines, as well as a training unit for technical service and a spare parts centre.

»Our packaging protects food and we do OuR bESt to help to protect the environment«

tetRa Pak iN sWedeN

2005 2010 2011

Packages delivered (billions)

1.4 1.2 0.9

Packaging machines in operation

148 116 104

operating sites on customer premises

23 23 27

Number of employees

4,150 3,982 4,348

turnover (sek billion) 12.4 17.8 16.2

tetRa Pak oN the NoRdic maRket

2006 2010 2011

Packages delivered (billions)

3.2 3.2 3.0

Packaging machines in operation

336 296 284

operating sites on customer premises

97 121 92

Number of employees

866 772 812

turnover (sek billion) 2.38 2.11 1.98

MANAGEMENTTetra Pak uses an integrated management system to ensure continual improvements for its environment and quality work. In 2011 all produc-ing operations in the Nordic Region were certified in accordance with ISo 14001, ISo 9001 and the hygiene standard BRc/IoP. The environment also forms part of our world class manufacturing (wcm) work.

The environmental manager for Tetra Pak Sverige AB is responsible for market-related environmental issues in the Nordic Region and Baltic countries and for coordinating environmental work in Sweden. company and local factory managers are responsible for environmental issues in their own companies, by setting company-specific environmental targets, for example. environmental officers in each company are tasked with managing and coordinating environmental work.

All units carry out systematic work environment work and the company health service is available for all employees.

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TETRA PAK IN THE NORDIC REGION


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PackagesTetra Pak works to reduce the environmental impact of its products’ whole lifecycle, without having to compromise on the customers’ requirements for safe, functional and cost-effective products. Our packages and processing equipment have to meet strict hygiene, quality and safety requirements, and must also have as little negative impact as possible on the environ-ment during production, use and disposal.

For pasteurised food that needs to be stored refrigerated Tetra Pak Packaging Materials produces laminated packaging material made from paperboard and plastic. Aseptic packages and packages with a long shelf life also have a thin aluminium film. So far aluminium has shown to be the best barrier mate-rial to ensure that sensitive food, such as milk, juice and wine can be transported and stored without refrigerated storage or additives.

Tetra Recart is a package made from paperboard that is designed for prepared food, vegetables and other food. This packaging and its contents are sterilised through autoclaving, i.e. heated up at high pressure, which is the same method that is used for tins. Sterilisation only takes place once the package has been filled and sealed, whereas aseptic packages are filled and sealed under sterile conditions.

In 2011, 167 billion standard packages (measured as the surface of one Tetra Brik package) were produced globally and 76 billion litres of food were delivered in Tetra Pak packages.

OURPRODUCTSANDSERVICESProcessing equipmentTetra Pak Processing Solutions targets customers in the food industry that produce milk products, fruit drinks, cheese, ice cream, prepared food, carbonated drinks and water. Differ-ent kinds of processing equipment are produced to meet their needs, with machines for separation, homogenisation, heat treatment, evaporation, etc. Tetra Pak Processing Solutions also supply aseptic processing systems, fluid-handling equip-ment, washing systems and automation systems, and also design complete production lines and plants for customers around the world.

Packaging machinesTetra Pak Packaging Solutions AB develops packaging material and packaging machines for pasteurised and aseptic products. Packaging machines and distribution equipment are assembled and quality-tested in Lund before being delivered to the cus-tomer. These packaging machines fill the packaging material with liquid and solid products at the customer’s premises and then seal the packages.

Tetra Pak also develops, produces and markets different kinds of distribution equipment, including cardboard packers, film wrappers, crates and roll containers.

totaL use oF RaW mateRiaLs,coNVeRsioN FactoRies iN sWedeN (toN)

2001 2005 2009 2010 2011

beverage carton 160,296 120,253 115,775 113,956 122,410

Polyethylene 35,013 26,321 21,509 21,991 23,094

aluminium foil 4,991 3,538 3,107 3,239 3,655

Printing ink 692 628 670 633 658

Technical serviceTetra Pak Technical Service develops, sells and supplies global service products to customers. The company provides knowl-edge, technical expertise, spare parts, tools and methods to manufacture and support Tetra Pak’s processing lines and packaging and distribution solutions.


1514

Our 2010 climate goal was a collaboration with climate Savers, an initiative from the world wide Fund for Nature, wwF. This initiative aims to inspire companies to reduce their carbon dioxide emissions and carry out active climate work by showing that it is possible to combine an absolute reduc-tion in carbon dioxide emissions with growth and profitability. Read more about climate Savers at www.panda.org.

New climate goalour new goal is for our greenhouse gas emissions in 2020 to be the same as in 2010, despite the level of growth we are expecting from now until then. our growth target is 5% per year up to 2020, which means that the new climate target rep-resents a relative reduction in our greenhouse gases by 40%.

This time we have also included the entire value chain in our climate goal. This is why it is important for us to work with our suppliers and customers, and also ensure that the recycling of our packages increases around the world.

»Our suppliers have to report their environmental performance to us so that we can evaluate them. The environmental profile of our suppliers naturally plays a key role when we choose them. But part of our work is also to train our suppliers to show them how they can reduce their climate impact«, says maria Hellström, who is the coordina-tor of Tetra Pak’s climate programme.

This review of the entire value chain will also help our customers improve their operations.

»Our growth target is 5% per year up to 2020, which means that the new goal represents a RElAtivE REDuCtiOn in our greenhouse gases of 40%«

DO YOU WANT TO KNOW WHAT CLIMATE IMPACT A PACKAGE HAS?

we have made an online tool that we call the co² calculator. This helps you as a customer or consumer to make quick and simple calculations of the climate impact of Tetra Pak’s various packages, which you can then use to make comparisons.

The results that you receive are not precise and should only be seen as approximate values, based on average industry data for european conditions. The results from the co² calculator cover all stages from the extraction of raw materials up to the point when the packaging material leaves Tetra Pak’s factories to be transported to the customer.

you can find the tool on our website: www.tetrapak.com/environment/ climate_change/co2footprint/ carton_footprint/co2calculator

In 2005 Tetra Pak set a target to reduce our global emissions of green-house gases by 10% in absolute figures up to 2010, i.e. despite our growth over this period. We actually managed to perform better than this. In July 2011, following an independent inspection by ECOFYS, it was confirmed that we had achieved an absolute reduction of just under 13%, while our production had gone up by more than 23%. The climate goal for 2010 cov-ered our own factories and operations.

OUR CLIMATE GOAL»All the new equipment that we sell has to be optimised, energy-efficient and generate as little waste as possible. We also want to help our customers to look at and improve equipment they have already installed«, says maria.

»Environment is a competitive tool which creates value for both cus-tomers and the final consumers. so it’s important for us to be an attractive partner. It all comes down to us taking responsibility in society, but good environmental performance is also good for business. If we, as a supplier, can help our customers to reach their climate targets, it puts us in a better position than our competitors. It’s a win-win situation both for Tetra Pak and the environment«, says maria Hellström.

Maria Hellströmclimate Programme coordinatorTetra Pak’s Global environment department

eNeRgy use, tetRa Pak iN sWedeN

2005 2010 2011

electrical energy, gWh 90 91 90

electrical energy, gJ 325,703 325,976 322,509

total energy use, gWh 134 131 128

total energy use, gJ 483,864 472,064 459,469

turnover, msek n/a 17,060 16,168

total energy use per msek earned, mWh/msek

10.9 7.7 7.9

total electrical energy use per msek earned, mWh/msek

7.4 4.6 5.5

tetRa Pak’s co² emissioNs comPaRed With sWedeN’s totaL co² emissioNs *

2005 2009/10 2010/11

sweden’s total greenhouse gas emissions in co² equivalents, million tons/year

n/a 59.8 66.2

swedish industry, co² equivalents (energy sector not incl.), million tons/year

n/a 5 6,8

tetra Pak’s co² emissions in co² equivalents, tons/year

15,257 12,815 12,646

* Information about Sweden taken from

the Swedish Environmental Protection Agency’s website


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Facility support has already been work-ing with energy savings for many years, but it is now intensifying its efforts as part of the 2020 strategy. For example, we have been using heat pumps for ten years, which has reduced our use of natural gas. our premises have systems to guide our use of lighting and ventila-tion, and most buildings have energy meters.

»We’ve already picked the low hanging fruit. It’s now going to become much tougher to make improvements, but there’s still a lot left to do«, says Peter Sjöström at Facility Support in Tetra Pak AB.

Three different projects are being considered to help reduce co² emis-sions: solar heat, geothermic energy and district heating produced from biofuel. A solar heat unit would be able to heat the hot water for showers and changing rooms, for example. Geo-thermic heat could be used at the main plant in lund, Råbyholm. A test drilling is scheduled for 2012.

»We don’t know how much these projects could save us yet, but we are making the calculations at the moment«, says victoria Johansson, energy and en-vironment coordinator at Tetra Pak AB.

we do know that district heat using

WORK IN PROGRESSmAny EnERgy SAving pROjECtS FOR thE 2020 StRAtEgy

»many people think that one light is

such a small thing, but thOuSAnDS

OF SmAll lightS together use huge

amounts of energy«

biofuel would definitely reduce co² and halve our use of natural gas.

»We are currently talking to Lunds Energi to find out what their fuel mix is like. We need a good alternative to our natural gas boilers, which need to be replaced after 25 years of service«, says Peter.

These projects are still in their infancy. concrete measures that are already underway include replacing the compressors for compressed air in order to increase heat recovery. 90 percent of the energy supplied will be heat, which is what we want to exploit. Steam pro-duction is also going to be coordinated and moved to the same place. Another smaller improvement is the change to led lighting for another Tetra Pak sign.

current installations are being con-tinually reviewed, while the guidance systems are always being maintained and adjusted to make sure they work in an optimal way. one example is that lights should only be on when staff are in the premises. There are major sav-ings to be made here.

»Many people think that one light is such a small thing, but thousands of small lights together use huge amounts of energy. We need to adopt this kind of holistic perspective«, says Peter.

Letting the sun heat up our hot water and storing heat in the bedrock under our large plant in Lund: these are two of the projects that Facility Support is looking into to help achieve the 2020 strategy. Our environ-mental work, which is already ambitious, is set to become even better.

After a few years as one of many exhibitors, Tetra Pak took over as the main sponsor on this occasion. Tetra Pak had broad exposure throughout the event, with its stand in a central loca-tion; we served drinks in carton pack-ages during the refreshment breaks and mingling sessions, handed out product samples from our customers Kivik, Axfood and Lantmännen Doggy in FSC®-labelled carton packages, and organised a competition.

Tetra Pak enjoyed a coveted presenta-tion slot, right after lunch. Erik Lindroth, the Environmental Manager of Tetra Pak in the Nordic Region, presented how Tetra Pak’s environmental work ech-oes Ruben Rausing’s quote, »A package should save more than it costs«; a quote that has come to mean many different things over the years and still remains as relevant as ever.

Major Swedish figures working with the environment, including Andreas Carlgren and Anders Wijkman, were joined by some international guests: Johnathan Lash, Head of World Resources Institute (WRI) and an expert on climate change, energy issues, resource issues and envi-ronmental policy and Dr Joshua Bishop, Chief Economist for the international conservation organisation IUCN.

RECORD-BREAKING CONFERENCE SuStAinAbility DAy 2011

Environmental issues are becoming an even more important item on the agen-da for industry and it is a sign of the times that Sweden’s largest conference on environmental issues and industry attracted a record number of participants in 2011. The theme for this year was ‘Raw materials, resources and sustainable business development – the art of doing twice as much with only half as much’. 850 professionals who work with the environment met at Cirkus in Stockholm on 12 April for a full day of talks, panel discussions and networking.

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2009

21% 17%

62%

23% 9%

68%

2011

19%

8%

73%

Green transport suppliers

yellow transport suppliers

Red transport suppliers

Tetra Laval Group Transport & Travel is responsible for purchasing transport, travel and removals centrally for the Tetra Laval Group’s companies Tetra Pak, DeLaval and Sidel. They ensure that we have cost-effective, reliable and environ-mentally sound solutions.

Tetra Laval is also a member of the Clean Shipping Project, which evaluates and sets environmental requirements for trans-port by sea. This project brings companies together who trans-port high freight volumes and want to promote improvements in the environmental performance of shipping companies. Learn more at www.cleanshippingproject.se

Green, yellow and red transport suppliersWhen we purchase transport, we ask our suppliers to answer a number of questions about their work with the environment (30% weighting), quality (30%), safety (30%) and health (10%). The supplier is classified as green, yellow or red de-pending on their answers.

We then give feedback to the supplier and encourage and support them to make improvements. A red supplier runs the risk of not being contracted if they do not set targets and start working to improve their performance.

In 2011 we saw a slight fall in the share of green transport suppliers, which was due to us purchasing the services of more transport suppliers on markets where environmental work is not as well developed.

TRANSPORT

oRgaNic soLVeNts emitted iNto the aiR,tetRa Pak iN sWedeN (ton)

2005 49

2010 33

2011 34

Petrol cars

2009

200

100

200

100

2010 20112009

200

100

2010 20112009 2010 2011 2009

200

100

2010 2011

Diesel cars Gas cars Ethanol cars

86110

142136

9776

1222 28

47 40 28

Petrol cars

2009

200

100

200

100

2010 20112009

200

100

2010 20112009 2010 2011 2009

200

100

2010 2011


86110

142136

9776

1222 28

47 40 28

CHEMICALS

At Tetra Pak in Sweden we use a chemical management system to help us in our daily work with chemicals. This contains all the relevant information about each chemical and also provides good support in our substitution work.

we use water-based printing inks as far as possible. But there are currently no water-based inks that meet the quality requirements for some of our printing technolo-gies. we will continue to monitor developments in this area and keep in contact with our suppliers on this issue.

The production process for packaging material at our plants results in certain levels of organic solvents being emitted into the air. These emissions are well below the authority requirements that apply for each plant.

VehicLe FLeet, tetRa Pak iN sWedeN

2009 2010 2011

environmental cars n/a n/a 26%

Fuel used (l) 482,000 462,000 421,000

co² grams/km 163 151 139

total co²-emissions from the vehicle fleet (kg/year)

n/a 1,176,800 962,400

Petrol cars

2009

200

100

200

100

2010 20112009

200

100

2010 20112009 2010 2011 2009

200

100

2010 2011


86110

142136

9776

1222 28

47 40 28

Petrol cars

2009

200

100

200

100

2010 20112009

200

100

2010 20112009 2010 2011 2009

200

100

2010 2011


86110

142136

9776

1222 28

47 40 28


We want to offer our customers the best kind of package for the environment, by which we mean that it should have the lowest impact on the environment among comparable packages. Several different studies have shown that carton packages perform well compared to other food packages, particularly in terms of their climate impact.

The key to this is the fact that paperboard makes up three quarters of our packages. Paperboard is itself made from a renewable raw material – wood.

Renewable raw materials are the best choice for en-suring a low climate impact. we are working to increase the share of renewable raw materials in our packages. Renewable raw materials make up three quarters of a package, but with the continued development of new plastics and with barrier materials made from renewable materials, we are aiming for 100% renewability in the long term.

FSC®

FSc, Forest Stewardship council®, is a politically inde-pendent, non-profit, global membership organisation that promotes environmentally appropriate, socially beneficial and economically viable management of the world’s forests. FSc is the only forestry certification system that is supported by the world wide Fund for Nature, the wwF.

choosing products labelled with the FSc tree symbol enables you, as a consumer, to make a direct contribution to responsible forestry.

»In 2011 we delivered 18.4 billion FsC-labelled pack-ages globally, which was 11% of the total number of pack-ages we sold. This was higher than expected, as our target was 16 billion. We also increased the amount of FsC-certi-fied paperboard we bought, from 28% to 34%, or 681,000 tons«, says lena dahl, manager Forestry & Base materials at Tetra Pak’s global environmental department.

Tetra Pak wants to achieve 100% FSc certification in the long term, but there is a limited supply of certified forest raw material today.

»In 2012 we will reach 50% FsC-certified paperboard and 24 billion FsC-labelled packages sold«, says lena dahl.

Tetra Pak’s FSC licence code is FSC® C014047

Here are Tetra Pak’s key issues for sustainable forestry:

• Financial sustainability, where long-term, continued production of forestry products through continual replanting and good forest management is secured.

• Social responsibility, respect for human rights and respect for the people who work and live in the forests.

• Biological sustainability, where the forest’s ecological functions, values and biodiversity is nurtured and preserved.

we collaborate with the following organisations that work with forestry and certification, enabling us to guarantee that the forests that our paperboard raw material comes from grow and are man-aged in a long-term sustainable way:

• FSc® – Forest Stewardship council® www.fsc-sverige.org

• HcvRN – High conservation value Resource Network www.hcvnetwork.org

• wwF Global Forest & Trade Network http://gftn.panda.org

Tetra Pak’s work on sustainable forestry is set out in our Forestry guideline, which can be downloaded at our website,www.tetrapak.com/environment/forestry_and_fsc/forestry_guideline.

»Renewable raw materials are the bESt ChOiCE for ensuring a low climate impact«

RENEWABLERAWMATERIALS

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FSC-labelled packages of total number sold packages globally

11%Lena Dahlmanager Forestry & Base materialsTetra Pak’s Global environmental department

SUSTAINABLEFORESTRY


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Doing good environmen-tal work is natural for us at

Tetra Pak, not only because it is right, but because it is

good for business, for us and for our customers. Part of our

environmental challenge is to spread awareness of our good

environmental work, but also to help teach consumers how to make

good environmental choices in their everyday lives. One valuable target group in this work is children, who can be a strong influence on what happens in our homes and who often care about the environment.

On 27 and 28 September 2011 Tetra Pak took part in Skogens Dagar (Forest Days) at the Bulltofta recreation area in Malmö, in collaboration with FSC® Sweden, WWF and Kiviks Musteri. Skogens Dagar is an outdoor event for schoolchildren between 6 and 13 years old and is organised by the City of Malmö. This was the second time that Tetra Pak took part and we were the only repre-sentative for the industry. Other actors who were there included Skånes Djurpark zoo, the Swedish Hunters’ Association,

the Federation of Swedish Farmers, and the 4H youth organisation.

During these warm, sunny autumn days, just under 4,000 children learnt about the forest and what we are doing to take care of it. There were also a lot of fun activities like a trip on a horse and cart, a tug-of-war, wool carding and much more.

We took the opportunity to talk to the children about renewability, about the forest as a raw material resource, about recycling and about what we can do with the recycled material. We also talked about the FSC symbol, which represents responsible forestry with respect to both animals and people. Many of the chil-dren already knew about the FSC symbol and we challenged them to look for the FSC tree on carton packages, wood and paper products, to ensure that they make choices that are good for the forest.

It was great to hear that a lot of chil-dren already knew Tetra Pak, that our packages are made from paper from the forest, and that they can be recycled. But hopefully now even more families in Malmö will have received this information from Skogens Dagar through our small en-vironmental ambassadors – their children.

FOREST DAYStEtRA pAk mEEtS

SChOOl ChilDREnin mAlmö

»It was great to hear that A LOT OF ChILdrEn already knew Tetra Pak, that

our packages are made from paper from the forest, and that they can be recycled«

just under

4,000 children learnt aboutthe forest


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this is the opinion of Project manager daniel Svensson. He is referring to Tetra Pak’s work with one of its major customers, Nestlé and one of its suppliers Braskem, which have now launched the first packages that have plastic caps made from sugar cane. development is moving fast in the field of ‘green plastic’, where renewable natural resources are used for produc-tion. more products are expected on the market in 2012.

Anna lundin, Project manager for Green Products, is happy that Tetra Pak is at the forefront, driving this development.

»There is a high level of interest in products that are made from renewable resources and the fact that nestlé is now launching two of its popular dairy products in our packages with ‘green caps’ shows that we are moving in the right direction. For us, this represents an important step towards our target of 100% renewability.«

The development work up to this launch ran smoothly without any major technical complications.

»Early on in the process our experts said that the green plastic would func-tion just like the old kind of plastic and these assumptions turned out to be correct. Our challenge is now to be able to produce this kind of product when the level of demand increases«, says daniel.

»sugar cane is currently the most eco-friendly alternative in plastic pro-duction, but we should remember that this is only the first generation of green plastic. In the future, more natural and renewable resources will be used dur-ing production which will allow higher levels of production in many different areas«, says daniel.

The vision of 100% renewability is a key part of our corporate strategy and Anna stresses that it includes the entire organisation.

»no matter what area you work in, this is a target for the entire com-pany which we need to work towards together. The caps are a first step, but we have higher ambitions and bigger challenges ahead of us.«

Working with organisations like the World Wide Fund for Nature, WWF, is an important part of Tetra Pak’s environmental work. Not only does it allow us to run joint projects, it is also a way of benchmarking our environmental work with a knowledgeable partner.

In November 2011 WWF Finland organised a packaging seminar with Nokia in Helsinki. This seminar was held to promote sustainable packaging solutions based on the forest as a raw material. There were discussions on solutions and problem areas that are important for both suppliers and customers.

»By working together with leading companies such as Tetra Pak, WWF can chal-lenge the whole industry to more responsible practices and increase environmental awareness«, says Liisa Rohweder, the CEO of WWF Finland.

CompetitivenessAt this seminar our Environmental Director Erik Lindroth presented how our environmental work is integrated into Tetra Pak’s operations, making it a central component in how the company builds its competitiveness and contributes to sustainable development at the same time. He stressed how certified renewable material adds value for both customers and consumers.

Being involved in external meetings like this is important for Tetra Pak as it provides transparent feedback on our environmental work through active dia-logue. It also helps us pick up new ideas for the future.

SEMINAR ON SUSTAINABLE PACKAGES IN FINLAND

PLASTIC FROM RENEWABLE RAW MATERIALSBeing at the forefront is important as it allows us to lead development. what might appear new and exciting will be essential for everyone in just a few years’ time.

»The vision of 100% rEnEWABILITy is a

key part of our corporate strategy«

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TETRA PAK’S GLOBAL RESPONSIBILITYTetra Pak has always been involved in promoting good food handling around the world and providing children with access to nutritious dairy products.

Our work on global responsibility includes our social and ethical respon-sibility for our own operations and the operations of our suppliers. We also collaborate with various organisations to promote sustainable development.

Global CompactTetra Pak has supported the UN’s Global Compact and its 10 principles for cor-porate responsibility since 2004. As a member of the Global Compact, Tetra Pak annually reports the devel-opment of its work in line with the Global Compact in a ‘Communication on Progress’ (COP). Tetra Pak submitted its latest COP in July 2011.

Global and local collaboration As well as the Global Compact, Tetra Pak supports a number of global organisa-tions and initiatives, including Interna-tional Business Leaders Forum (IBLF), Global Child Nutrition Foundation

(GCNF), Global Alliance for Improved Nutrition (GAIN) and WWF World Wide Fund for Nature.

In Sweden Tetra Pak supports WWF by being a ‘Vänföretag’ (a ‘Friend Com-pany’) and we also support the environ-mental campaign Städa Sverige (Clean Up Sweden). Tetra Pak is also involved in different ways in local initiatives in the cities and regions where we operate.

Food for Development Tetra Pak and its sister company DeLaval run a project called Food for Develop-ment to share all the experience that we have built up in the areas of school milk and dairy development. For more than

a decade this work has focused on practi-cal pro-grammes, aiming to fight poverty

and improve diet, particularly among children in developing countries. These programmes often provide financial advantages for the societies where they are carried out as they create job opportunities and transfer technology.

These programmes are run in collabora-tion with, for example, governments, UN bodies, non-profit organisations and local customers. The aim is to build up a long-term market for Tetra Pak’s process-ing and packaging products, while devel-oping local industries and societies.

In 2011 Tetra Pak supported the development of a number of new school milk programmes in Zambia, Senegal, Honduras, Argentina and Sudan. For example, in Honduras Tetra Pak has helped to set up a collaboration project between public and private actors, which has resulted in milk being delivered to 164,000 children in 780 schools since August 2011, and has also increased the demand for locally produced milk.

Responsibility in the supplier stageTetra Pak has been a member of SEDEX since 2010 as part of its work to take responsibility for its supply chain. SEDEX is a non-profit organisation that aims to help its members manage and promote social responsibility in their supply chain.

SEDEX provides a secure online database that allows its members to store, share and report information in four key areas; labour standards, health

»The aim is to build up a long-term market for Tetra Pak’s processing and packaging products, while dEVELOPIng LOCAL IndusTrIEs And sOCIETIEs«

and safety, the environment and busi-ness practices. Tetra Pak has access to SEDEX’s electronic system for collecting and analysing information about ethical and responsible business in the sup-ply chain, which enables us to increase our knowledge of our suppliers’ condi-tions and meet the requirements from customers and other stakeholders more effectively.

Code of Business ConductTetra Pak has a Code of Business Conduct at Group level that sets strict standards for operations and employees.

The Code makes it clear to everyone in the group and to the outside world the ethical rules that apply to the company and our employees. It is the responsibil-ity of all employees to know the content of the Code, while the managers in the company are tasked with communicating it to their employees. This Code is sup-ported by policies and guidelines. Audits are performed on the Code on a regular basis.


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It is our employees who realise, raise and develop the compa-nies’ business targets. Employee satisfaction has a direct impact on Tetra Pak’s ability to satisfy its customers. Tetra Pak there-fore invests heavily in competence and career development, enjoyment factors and preventive health measures.

Preventive work with health and safetyThe company health service is available to all employees and includes doctors, nurses, ergonomics experts, physiotherapists and behavioural scientists. In Lund Tetra Pak runs its own com-pany health service at Oasen, while we use external suppliers at our other locations.

Absence due to sickness remained low at 2.09% in 2011. This shows us how well we are doing in our work to prevent absence due to illness and that our rehabilitation support for people who are on long-term sick leave is successful.

Tetra Pak works systematically with work environment issues and the prevention of injuries at work. A safety engineer works with these issues at the company health service.

OUREMPLOYEES

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Tetra Pak’s Sports Association – continuing to invest in health

Tetra Pak’s Sports Association, TPIF, was formed in 1957 and at that time had around 100 members in six different sections. TPIF now has more than 2,000 members. The association currently has 26 different sections with activities such as various ball games, gymnastics, running, dance and yoga. The association also provides access to two gyms, tennis courts, etc.

more than 300 employees took part in this year’s lundaloppet, which is a 5–10 km race through lund’s city centre.

(number)

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NumbeR oF maLe maNageRs, tetRa Pak iN sWedeN

otheR key emPLoyee FiguRes, tetRa Pak iN sWedeN (%)

2005 2010 2011

men 76 74 71

Women 24 26 28

male managers 80 79 76

Female managers 20 21 24

short-term absence due to illness 37 70.8 77

Long-term absence due to illness 63 29.2 23

total absence due to illness 3.7 2 2.1

absence due to illness, women 5 2.7 2.5

absence due to illness, men 3.3 1.8 1.9

absence due to illness in the age group <30 years old

2.4 2.2 2.1

absence due to illness in the age group 30–49 years old

3.2 1.7 1.8

absence due to illness in the age group >49 years old

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Long-term absence due to illness, 60 days or more

63 29.2 23

attendance rates 96.3 98 97.9


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‘Work-life balance’ has become an important concept in our society. As an employer Tetra Pak can help its employees to gain balance in their lives. The company health service at Oasen in Lund chose Time as its health focus area in 2011 and will continue to invest in this theme in 2012. The aim is to get the employees to reflect on how they use their time and encourage them to spend time recharging their batteries.

»We have offered our employees health checks for a long time and this has shown us that many people find it difficult to get a good work-life balance. It seems as though modern day life is put-ting more and more pressure on us«, says Stefan Gram, Company Doctor at Oasen.

»We can’t solve this by giving lectures, we need to open a dialogue with our employees and give them tips on how they can manage their time.«

The focus area Time covers many aspects that affect the psycho-social work environment, including sleeping habits, time planning and stress management. One option open to the employees is to go to ‘Sleep School’. Every work group is given the option of a visit from the company health service to talk about time.

TIMEhEAlth FOCuSFOR 2011

»The aim is to get our employ-ees to reflect on how they use their time and EnCOurAgE them to spend time recharging their batteries«

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RAISINGENVIRONMENTAL AWARENESSWith EmplOyEES AttEtRA RECARt

Tetra Recart is Tetra Pak’s packaging solution for canned food, which com-petes with other packaging solutions, including cans, glass jars and stand-up pouches. This package has many envi-ronmental benefits compared with the packages of our competitors, and the customers that invest in Tetra Recart of-ten have high environmental ambitions themselves.

»We realised that everyone who works with Tetra Recart needs to have basic knowledge of our packaging system from an environmental perspective«, says Environmental Specialist Helene Berg.

Helene Berg and the Communication and Environmental Director at the time therefore custom designed a course for around 120 employees.

We wanted to highlight knowledge and commitment to the environment, which now makes up the fourth pillar in Tetra Pak’s general strategy for 2020. As the goals in the strategy not only involve

Tetra Pak’s own processes, but the entire value chain, all our functions at all levels of the company need to continually adopt an environmental approach.

95% of Tetra Recart’s staff have now

Our customers are often very interested in the environ-mental profile of their products. It’s important for us to have enough knowledge to understand and meet their requirements and their high ambitions.

taken this course. There are two versions – an advanced half-day course for staff working closely with the customers and a shorter version for the rest of the staff.

The course contains theoretical com-ponents, practical exercises from a con-sumer perspective and a short workshop. What is a sustainable package? What is sustainable growth? How can we work to achieve this through our different roles and functions?

»During the courses we have had many interesting discussions and dispelled a lot of myths along the way«, says Helene.

»For example, we came across the common misunderstanding that transport accounts for a much higher share of the environmental impact than it actually does. Instead people tend to underestimate the environmental impact of raw mate-rials and food. We also forget the final transport stretch, going back home from the store, which represents a higher share of the impact than we might think.«

Helene Bergenvironmental Specialist


Environmental awareness is a common thread running throughout Tetra Pak and is based on our motto PROTECTS WHAT’S GOOD. We, the peo-ple who work here, want to play our part and we can see that everything we do makes a difference to our environmental work as a whole. This includes Tetra Pak’s staff restaurant in Lund, which entered the Arla Gold Cow competition in 2011 in the category for Best Environmental Work. The Arla Gold Cow, often called the Oscars of the food industry, is a competition that was started back in 2000 by Arla Foods. The idea is to highlight stores, restaurants and caterers who go that extra mile to promote the enjoyment of food and sustainability.

Our head chef Ola Nilsson explains:»In the restaurant we want to make smart decisions for the environment, social responsibility and fair trade. Our diners are often dedicated to this kind of work and are very knowledgeable. They ask questions about ingredients, pollutants, processes and energy savings. It’s natural for us to

HOLISTIC APPROACH GETS RESULTSthE REStAuRAnt At tEtRA pAk in lunD REAChED SEmi FinAlS FOR bESt EnviROnmEntAl WORk

serve food every day that complies with the company’s policies and our own values. We want to do what feels good in our hearts and know that we are doing the right thing.«

Tetra Pak’s staff restaurant in Lund operates at three locations and is respon-sible for staff canteens and all catering in the company. A total of 30 people work at the restaurant.

Their ambition is to serve genuinely delicious food made only from fresh ingredients that does not comprise on quality, taste or the environment. But it is not always that simple.

»One of our biggest challenges is the sup-ply of organic and locally-sourced ingredi-ents. We serve around 1,800 portions every day. It’s impossible to buy only organic in-gredients in such large volumes, so we have to be flexible in our purchases. Although organic ingredients are important, we also need to minimise transport and ensure that the products are produced under responsible conditions«, says Ola Nilsson.

The kitchen only uses energy-efficient machines that are serviced regularly to ensure energy optimisation. Taps and

lighting are sensor-controlled to save energy and we use LED lighting in the restaurant. All chemicals are labelled with the Nordic Ecolabel. Electric cars are used to deliver all catering.

All disposable materials and other packaging are labelled either with the Good Environmental Choice label or the Nordic Ecolabel. The cafe sells juices, yoghurts and smoothies in Tetra Pak’s re-cyclable packages. Our coffee is certified, i.e. KRAV-labelled, Rainforest Alliance or Fair Trade coffee.

Separating waste is important for us. The diners in the restaurants sort waste in five recycling bins, while the kitchen has seven: soft plastic, hard plastic, metal, flammable, paper, cardboard and glass. Food waste is ground down in two waste disposal units and is turned into biogas.

In the autumn the restaurant held an Environmental Day to increase the din-ers’ awareness of waste.

»We reduced the size of each portion to minimise food waste. Instead diners can take more if they want. We also moved the serviettes from the counter to the table to

avoid the diners taking serviettes unneces-sarily – this saw a reduction in the number of serviettes being used, from 4,500 to 1,500 per day.«

The employees in the restaurant are given continual access to further envi-ronmental training to make sure that they can maintain a high level of knowl-edge of both food and ecology. They are creative and prepared to take responsi-bility. They are also good environmental ambassadors and sources of inspiration.

The Arla Gold Cow investment re-sulted in a semi-final place in very tough competition and has encouraged even further improvement work.

»Our restaurant has been KRAV-cer-tified since 2005 and we are now work-ing hard to receive the Nordic Ecolabel. The Nordic Ecolabel takes a holistic view, awarding points for all organic purchases, electricity use, choice of cleaning chemi-cals, machine services, water consump-tion, etc.«, explains the head chef.

»This fits in well with the holistic approach that we strive for in our work.«

»In the restaurant we want to make sMArT dECIsIOns

for the environment, social responsibility and fair trade«

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In 2010 more than 20 % of our packages were recycled around the world. By 2020 we will have doubled this figure to 40 %.

The level of growth that we are reporting in the world every year means that the amount of recycled material and the num-ber of beverage cartons are going to more than double.

»One of our challenges is to build up our recycling capacity. The paper industry found it difficult during the recession and we have lost paper mills in England, Norway, Sweden and Finland. There are now only two mills in the Nordic countries and there should really be more if we are going to guarantee good capacity«, says Tommy Nyström, Cluster Recycling Manager North Europe.

To expand our recycling capacity we have to work through our paperboard suppliers, contact the paper mills and create interest in beverage cartons.

»Tetra Pak can help in many ways. One is funding, as the tech-nology is simple but expensive and requires a lot of investments.

RECYCLING

We can also initially support them by offering raw materials from our factory waste«, says Tommy.

In Norway the recycling rate was 53.4% in 2010, according to official statistics from Grønt Punkt. The figure for 2011 will be published in the summer of 2012.

In Finland we intend to increase the number of collection points in the country to make it easier for households to recy-cle. Finland has actually reported a stable level of recycling, with only small changes over time.

No material is recycled in Denmark, as everything goes for energy recovery.

The Baltic countries started recycling beverage cartons when the Ligatne Paper Mill started to recycle this material in 2010. We are continuing our work to set up an effective recycling infrastructure.

Tetra Pak takes responsibility for its packages even after they have been used. We work actively to increase recycling on all the markets where we operate.

[ ILLUSTR ATION ]

In order to achieve a 50%recycling rate an average Swedish

household (2 people) must recycle four beverage carton

packages every week.

Tommy Nyströmcluster Recyclingmanager North europeTetra Pak

FOCUS ON SWEDEN

like Återvinnarnaon Facebook!

In 2010 Tetra Pak worked with FTI, the Packaging and Newspaper collection Service, to revise the methods and procedures used to produce Swedish recycling statistics. In Sweden materials that households separate as ‘paper pack-ages’, which include Tetra Pak’s packages, are recycled at the paperboard mill Fiskeby Board outside Norrköping. Random samples are taken of the baled material that it receives, total-ling 400-500 random samples every year. These samples allow us to calculate the recycling rate for our packages in Sweden with a good degree of accuracy.

using this new methodology we were able to calculate the recycling level in Sweden as 23% in 2011, which was lower than expected. This is compared with the total rate of 36% for europe in 2010.

The weak results in Sweden and our high environmental ambitions have spurred us to start a major investment in in-formation in Sweden to increase recycling. we began in 2011 with a new film on recycling with our own Tetra Brik in the lead role. we also produced new educational material for primary and secondary schools. Both are available on our website.

. . . IN 2012 WE WILL CONTINUE WITH:

collaboration with wwFwe are signing a unique agreement with the world wide Fund for Nature and will be working with them on the recy-cling issue. In return we are going to support wwF’s new platform for children, Panda Planet.

The carton coalitionduring this campaign we want to involve further actors that are interested in recycling. wwF and FTI, the Packaging and Newspaper collection Service, and the paperboard mill Fiskeby Board are already on board and we are hoping to get customers, retailers and other partners involved to carry out joint activities.

Facebook page »Återvinnarna«we have set up a Facebook page »Återvinnarna« (Recyclers) where we want to bring people together who are interested in recycling to give them the opportunity to discuss, share knowledge and motivate each other. we will also be publish-ing continual updates on this Facebook page to show how much is recycled month by month.


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36

In a Baltic campaign in 2011 we challenged schools to collect empty juice cartons. There was an incredible prize for the class that managed to collect the most cartons over a three-month period – a concert at their school given by a pop group; one for each of the three Baltic countries.

Information about the campaign was spread through billboards, posters in schools, banners, radio competitions, newspaper and magazine adverts and by visiting the schools.

»In Lithuania the group that was going to give the concert came with us on some of our school visits to create even more excite-ment«, says Honorata Semetiene at Tetra Pak’s Baltic market office in Riga.

»This was a juice campaign with an envi-ronmental angle, so we also explained the positive health effects of juice, as well as the environmental properties of the pack-ages, and, of course, recycling«, explains Honorata.

The students were encouraged to be creative, to collect cartons at home and ask to collect packages from hotels, cafes, etc. Ligatne Paper Mill in Latvia

organised the collection and transport of the material that had been collected from the schools to the paper mill, where they were recycled.

»This challenge led to six tons of pack-ages being collected and recycled, and we were able to see an improvement in public awareness of recycling beverage cartons«, concludes Honorata Semetiene.

teams PupilsPackages collected

Latvia 235 7,050 85,718

Lithuania 205 6,150 64,406

estonia 198 5,940 51,424

CARTONCOLLECTIONbAltiC SChOOlS COmpEtitiOn

»The students were encouraged to BE CrEATIVE to collect cartons«


Tetra Pak i Norden och Baltikum · Hållbarhetsredovisning 201238

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ADDRESSESCOntACt

tEtRA pAk COmpAniES in SWEDEncompaniesAB Tetra Pak LundTetra Pak dairy & Beverage Systems AB LundTetra Pak Inventing AB FjällbackaTetra Pak Packaging material lund AB LundTetra Pak Packaging material Sunne AB sunne och skoghallTetra Pak Packaging Solutions AB LundTetra Pak Processing components AB LundTetra Pak Processing Systems AB LundTetra Recart AB LundTetra Pak Sverige AB LundTetra Pak Technical Service AB Lund

erik Lindrothenvironmental directormarket Area [email protected]

tetra Pak sverige abRuben Rausings gata221 86 lundTel: 046-36 10 00

Lina kristoffersenenvironmental communicatormarket Area [email protected]

emma Lefdalcommunications directormarket Area [email protected]

Separating waste correctly is not always that easy, especially if the in-structions on the recycling cabinets are difficult to interpret and understand.

»We had heard that many people thought that separating waste here at Tetra Pak was a little difficult and confus-ing, so we wanted to do something to make this process easier. After all, everyone wants to do the right thing, and it shouldn’t be difficult to do the right thing«, says Helene Lundberg who works with local environmental service at Tetra Pak AB.

This resulted in new symbols being put on all recycling cabinets at our prem-ises at the beginning of September 2011.

»The basic idea was for each category to have its own colour and that this should be the same everywhere. Blue represents paper packaging and green represents flammable, no matter where in Tetra Pak you are. This has not been consistent up to

now, which led to many people finding it all too complicated and confusing«, says Karin Marcovecchio, who usually works in Tetra Pak Packaging Solutions with evalu-ating the user-friendliness of products.

Double user tests were carried out to make sure that the new symbols were clear and Karin thinks that these tests were an important part of the work process.

»We wanted to see what people thought of the new symbols compared with the old ones, and the tests showed that the new symbols are easier to understand.«

Separating waste effectively is not only good for the environment, it is also good for the company financially.

»For example, we are paid for metal, corrugated cardboard and plastic, while we pay for the waste that is sent for incin-eration. This is why it’s important for us to separate waste correctly«, concludes Helene.

»It shouldn’t be difficult to do

the right thing«

NEW SYMBOLS FOR SEPARATING WASTEliving by ExAmplE

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Tetra Pak, , PROTECTS WHAT’S GOOD,Tetra Brik, Tetra Classic, Tetra Fino, Tetra Gemina, Tetra Prisma, Tetra Recart, Tetra Rex, Tetra Top, Tetra Wedge, Tetra PlantMaster, Tetra Alex, Tetra Centri, Tetra Lactenso, Tetra Tebel Casomatic, Tetra Therm, Tetra Vertenso ochTetra Vertico är några av de varumärken som tillhör Tetra Pak gruppen.

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