text message marketing for jewelry stores

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Presented By: SMS Dominator Text Message Marketing Tips For Your Jewelry Store

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Page 1: Text Message Marketing for Jewelry Stores

Presented By: SMS Dominator

Text Message Marketing Tips For Your Jewelry

Store

Page 2: Text Message Marketing for Jewelry Stores

What Is Text Message Marketing?

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

Page 3: Text Message Marketing for Jewelry Stores

How Text Message Marketing Works

Page 4: Text Message Marketing for Jewelry Stores

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Page 5: Text Message Marketing for Jewelry Stores

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

Page 6: Text Message Marketing for Jewelry Stores

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Page 7: Text Message Marketing for Jewelry Stores

Personalized Communication

Builds Customer Loyalty

Can Go Viral

Benefits of Text Message Marketing

Page 8: Text Message Marketing for Jewelry Stores

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your “Email” List

and Ask Them to Join Your

Mobile List

Page 9: Text Message Marketing for Jewelry Stores

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Birthday Club

Program

Start a Birthday Rewards Program

Manually Add New

Customers Who Agree

to Join

Ways to Build Your Mobile List

Page 10: Text Message Marketing for Jewelry Stores

Check-Out Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to JEWELRY and Get $25 OFF Purchase

Page 11: Text Message Marketing for Jewelry Stores

Text Message Marketing Ideas

For Your Jewelry Store

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Offer Mobile Coupons

and Discounts

Send Text Message Offers on Slow Days to Increase

Traffic

Send Notifications

about Clearance

Items

Page 12: Text Message Marketing for Jewelry Stores

Text Message Marketing Ideas

For Your Jewelry Store

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Notify Customer

s of Newly

Stocked Items

Start a “Frequen

t Customer” Loyalty Program to Get Repeat

Business

Send Event

Reminders to

Increase Awareness and

Attendance

Page 13: Text Message Marketing for Jewelry Stores

Text Message Marketing Ideas

For Your Jewelry Store

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Implement the Use

of QR Codes to

Direct People to

Your Website,

etc.

Hold Contests

with Your

Mobile List to Keep Them

Engaged

Run a Holiday Rewards Program

Page 14: Text Message Marketing for Jewelry Stores

Text Message Marketing Ideas

For Your Jewelry Store

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You”

Messages to Your

Customers

Communicate Efficiently With Staff Members

Conduct Customer Satisfaction Surveys and Polls

Page 15: Text Message Marketing for Jewelry Stores

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

Page 16: Text Message Marketing for Jewelry Stores

Let’s Take a Closer Look at These…

Page 17: Text Message Marketing for Jewelry Stores

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off of any Item at Jewelry Spot. EXP 5/15

Page 18: Text Message Marketing for Jewelry Stores

EXAMPLE

Spend $200 or more at Jewelry Spot and receive $20 OFF when you show this text. EXP 5/15

Spend Spend MoreMore

Page 19: Text Message Marketing for Jewelry Stores

EXAMPLE

Purchase Two Accessories at Jewelry Spot and receive 50% OFF Another Item. EXP 5/15

Purchase Purchase MoreMore

Page 20: Text Message Marketing for Jewelry Stores

EXAMPLE

Purchase any Pair of Earrings at Jewelry Spot and receive any charm (up to $50) for FREE.  EXP 5/15

Get a Get a FreebieFreebie

Page 21: Text Message Marketing for Jewelry Stores

How to Use QR Codes

Send Users to a Mobile Preview of Your Upcoming Jewelry Releases

Send Users to Your Photos and Social Media Sites

Send Users to a Mobile Video of You Giving a Tour of Your Store

Page 22: Text Message Marketing for Jewelry Stores

How to Use QR Codes

Send Viewers to Your Coupons and Discount Offers

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Receipts

Page 23: Text Message Marketing for Jewelry Stores

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Jewelry Store’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Consumers of Potential Text Message Costs

Text Message Marketing Points to Remember

Page 24: Text Message Marketing for Jewelry Stores

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing Mistakes to Avoid

Page 25: Text Message Marketing for Jewelry Stores

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com