atat

Sixth most populous State with population Sixth most populous State with population of 62 millionof 62 million

Impressive Human Development Index-Impressive Human Development Index-

0.657 as compared to 0.571 (National)0.657 as compared to 0.571 (National)

However, 21.12% of the population live However, 21.12% of the population live below below poverty poverty line.line.

Strong Self Help Movement to empower Strong Self Help Movement to empower womenwomen

SHGs formed SHGs formed - 300,000 - 300,000

Women members Women members - 4.874 Million- 4.874 Million

Total savings Total savings - Rs. 8891.5 Million- Rs. 8891.5 Million

Total Credit Total Credit - Rs. 15638.5 Million- Rs. 15638.5 Million ( ( to 1,94,117 SHGs ))

Federations Federations (Panchayat level)(Panchayat level) - 12007- 12007

NGO partners NGO partners - 534- 534

Large network of empowered women – about

3 Million SHG members

Impressive outreach – every hamlet covered

Well trained members with good communication skills

High repayment & easy access to Bank credit.

Multiple economic activities & micro enterprises

- Stone Quarries, Courier Services, Minibus, Auto rickshaw, Floriculture, Canteen, Paper Cups, Internet Kiosks,

fishing, Dairy, Vermi composting, Jute Bags, Ready Made Garments, Low cost sanitary napkins etc.,

Cost effective & qualitative products

• Strong focus on Capacity Building• Thrust on partnerships

– NGOs– Institutions (CII, Anna University-Chennai, NIFT, CFTI, CIPET, L&T,

TNLDA, Agri. University- Coimbatore, Fisheries College-Tuticorin etc)

• EDP training to cover 500,000 women• Marketing Support

• Marketing complexes & District Sales and Marketing Set-up in all districts• Conducting sales exhibitions, “melas” at all levels

• Govt. order to provide to Self Help Groups• Fair Price Shops• Minor forest produce collection rights• Stone quarries

Focus

• Training

• Mentoring

• Linkages

• Facilitation in marketing

Branding and Marketing :

• With involvement of 24 member companies CII trained 339 SHG women on branding, packaging & marketing in 7 districts.

Sl No

Linkages Name of Corporate partner

No. of members

1 Paper Bags Tata Teleservices, Chennai

160

2 Supply of milk – cluster, Tanjore VKS – Karur 400

3 Industrial tailoring unit, Kancheepuram

Intimate Fashions 256

4 Vegetables from Avallur, Kancheepuram

Food World, Chennai 120

5 Palm garlands and sandalwood from Tuticorin & Vegetables from Kancheepuram

Taj Fishermen’s cove, Kancheepuram

30

Sl No

Linkages Name of Corporate partner

No. of members

6 Paper cups and bakery items, Kancheepuram

Saint Gobain Glass India & Intimate Fashions ltd

60

7 Coir products Shakthi coir exports 20

8 Seafoods & perishable items Hotel Taj Connemara & Taj Air Catering Services

30

9 Paper cups and areca leaf sheath plates

Sri Annapurna, Aavin, Suvai Foods

80

10 Training women as Computerized Numerical Control (CNC) Lathe machine operators

Industrial units in Coimbatore

1000

Sl.No

Name of the Institution

Nature of partnership No. of trainees

1 Centre for Empowerment of Women, Anna University

Training the rural women for ITES Services viz. Tally, Photoshop, MSOffice hardware, maintenance of Fax m/c,etc

1000

Trained women will establish rural KiosksKiosks

2 National Institute of Fashion Technology, Chennai

Training SHG women in Ready Made Garment making and Fashion Designing and leather products making

480 Support in procurement and marketing

Sl.No

Name of the Institution

Nature of partnership No. of trainees

3 Construction Skill Training Institute, L & T, Chennai

Training rural youth in Construction Skills viz. Masonry, Electrical, Carpentry, Sanitary, Bar bending and Scaffolding

20

4 Central Footwear Training Institute, Chennai

Training rural women in Leather goods making viz. Purses, Belts, Pouches, Bags, etc

900 Support in Procurement & Marketing

Sl.No

Name of the Institution

Nature of partnership No. of trainee

s

5 Tamil Nadu Livestock Development Agency

Training rural youth in Artificial Insemination (AI) skill

20 Expected monthly income ranges from Rs.1,000 to Rs. 2,500

6 Central Institute of Plastic Engineering and Technology (CIPET)

Training women in Plastic Waste Management and Recycling of Plastics

500 Will assist in establishing Plastic recycling units

Sl.No

Name of the Institution

Nature of partnership No. of trainees

7 Fisheries Training College, Tuticorin

Training women in Sea Food processing Viz. Fish pickles, Dry Fish, etc

300

8 Jute Resource Centre, PSG College, Coimbatore

Training rural women in Value added Jute Products manufacturing

Support in Marketing

9 Coir Board Training rural women in Value added coir Products manufacturing

Support in Marketing

Project periodProject period - 6 years

Project OutlayProject Outlay - Rs.717 crores (US$ 159 million)

Project coverageProject coverage - 2300 Gram Panchayats- 70 blocks - 15 districts

Project target Project target - 350,000 poor families

COMMUNITY DRIVEN DEVELOPMENT

LIVELIHOOD FOCUS

-Substantial technical support, technology tie ups, marketing support- Higher investment per family (Rs.28000/-)

Involving GPs By

ProvidingIncentives

Focus on Women

Spl.package For disabled,

Tribal &Vulnerable

Village communities will identify needs, plan,implement, monitor the project activities

Existing products and activities

Marketing - Product Standardization

- Branding

- Pricing

- Promotion

- Market information

Technology

Value addition

FOCUS SECTORS Textiles & Garment Manufacturing Dairy Services & Employment

- Catering, housekeeping, laundry, nursing

- Insurance & financial services

- Computer hardware services

- Maintenance etc.,

Information Technology Enabled Services (ITES) Value Added Agro businesses

- Bio diesel, herbal/organic products, floriculture, horticulture etc.,

Food processing including Seafood Handicrafts & Handlooms

Thank YouThank You