8/9/2019 The A-Z of Email Design Checklist

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The A-Z ofEmail Design Checklist

A. Content: Is the content relevant to your audience?

B. Email Length: Does your email need landing pages?

C. Audience: Will segmentation help you reach the readers for whom the email is most relevant?

D. Scheduling:When is the most appropriate time to send the message?

E. From Name: Are you using your regular or a recognisable from address and name?

F. Subject Line: Is this written to help achieve an open?

G. Above the Fold: Is the top 400 pixels of your email designed to grab attention and encourage action?H. Header: Is your header image 120 pixels or less?

I. View Online: Do you have a view online link?

J. Branding: Is your logo displayed in the top left hand corner?

K. Top Links: Do these include calls to action and are they positioned above the fold?

L. Personalisation:Have you personalised your email (eg. Hi First Name)?

M. Navigation: Would an in this issue menu aid your readers?

N. Images: Have you made good use of images and are they relevant to your content?

O. More Links:If relevant, have you set these up? (refer to B)

P. Links: Have you used relevant links eg. download this checklist now rather than click here?

Q. Calls to Action: Are these spread throughout the email?

R. Bottom Links: Do these mimic the links at the top?

S. Email Footer: Good practice is to include why the recipient is getting the email and to be spam compliant

how they can unsubscribe.

T. Styles CSS and In Line: Have you checked that your email is free of these?

U. Plain Text Version: Do you have one and does it display correctly?

V. Quality Assurance: Has this procedure been defined and executed? eg. using this checklist for each message.

W. Relevance Testing: Has your message passed this testing?

X. Overall Message Testing: Have the links and grammar in the message been tested? Has the email been

through a content analysis tool?

Y. Email Client Testing: Does your message display correctly in various email clients?

Z. Send: Congratulations you are ready to hit the send button!

Contact Vision 6 for a free 30 day trial of VeMail today

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To download the fullA-Z of Email Design Whitepaper visit www.vision6.com.au

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