LEARNing More Circulation Idea Service © January 2014 1

The Anderson-Hanna National

Circulation Director Hall of Fame When we created the National Circulation Director Hall of Fame, we had no idea just how many professionals were so deserving of induction.

The Hall of Fame was created to honor the greats in our circulation profession. We set a high level of standards, considering only the best: those that were inspiring, inventive and giving of themselves back to the industry. We wanted the inductees not only to have long distinguished careers, but also to be respected by their peers. We desired them to be more than on the cutting edge of the circulation newspaper industry, but actually creating the edge for others to follow.

We named the award for Ron Anderson and Phil Hanna to establish just the type of professionals we were looking for in future inductees. Ron and

Phil continue to be highly respected experts in the circulation industry and they continue to be willing to help fellow circulation professionals.

Since creating the Hall of Fame, practically every month we receive emails with comments and suggestions from our readers regarding who they think should be included in this prestigious Hall.

Some of the recommendations from our readers over the years includes: Ken Jefferson, Ray Mack, Cy Favor, Harold Schwartz, Rich Randles, Frank Mastromarino, Don Michel, John Murray, Fred Foutz, Doug Davis, Agatha Pardo, Tim Krier, Tommy Knowles, Carl McCarter, Tony Delmonico, Bill Hertter, Sam Ogle, Don Messick, Rufus Friday, Doug Davis, Chuck Sullins, Frank Hutchinson, Jack Butcher, Faires Kuykendall, Charles Gallagher, Linnie Pride, Andrew Wardle, Don Ragsdale, Vee T. Curtist, Vadis Wylds, Julie Bechtel, Keith Foutz, Dave

Thomas, Bob Bobber, Mark Henschen, Frank Gennarelli and Jim Martin to name a few.

In 2009, we added two top circulation minds of this decade in Joe Forsee and Bill Jardine. In 2010, we added a very impressive group with Ken Jefferson, Ray Mack, Cy Favor and Rich Randles. In 2011, Harold Schwartz, Bill Hertter, Fred Foutz and John Murray were added to our distinguished list of circulation professionals. Then in 2012 we added a very deserving Frank Gennarelli. Gennarelli made a huge impact on our industry that is still felt today.

Last year we added a highly respected group with Don Michel, Frank Mastromarino, Bob Macklin and Tom Sherrill with a combined 200 plus years of circulation experience.

The voting committee includes all of the living members of the Hall of Fame: Hanna, Anderson, Forsee, Murray, Foutz, Michel, Mastromarino, Sherrill and LMCIS owner Steve Learn. We start each year with a blank sheet of paper and go back and forth until we are in agreement. This year, for the first time, we are adding a non-circulation director. However, both inductees stand tall for their contribution to the circulation profession over many years. These two have added as much to the circulation profession as anyone and their legacy in the industry will long outlive their careers.

We would again ask that as we move forward into 2014 that our readers send us anyone they think is deserving of the honor of entry into the Circulation Director Hall of Fame and their views on others listed above.

LEARNing More Circulation Idea Service is a leading newspaper trade publication based in Killen, Alabama. They can trace the history of the publication back over 50 continuous years of helping circulation professionals.

It is with great pride that we announce our

2014 Hall of Fame Inductees Mike Zinser and Max Heath

See Next Page For Details

Christie Learn

Steve Learn

New Inductees The Anderson-Hanna National Circulation Director Hall of Fame LMCIS

2010 Inductee Cy Favor

2011 Inductee Bill Hertter

2011 Inductee Fred Foutz

2010 Inductee Rich Randles

2010 Inductee Ray Mack

Michael Zinser, 64, is the founder of The Zinser Law Firm in Nashville, with a heavy concentration of clients in communica-

tions media, representing over 250 newspapers.

Zinser is an honors graduate of the University of Cincinnati, and he re-ceived his law degree from Vanderbilt University School of Law in 1975. He is a member of the Antitrust, Labor Law, and Litigation Sections of the American Bar Association.

Mike Zinser is listed in the Bar Register of Preeminent Lawyers for Labor and Employment Law. The Bar Register is a publication of Martindale-Hubbell, the national legal directory that rates lawyers. Martindale’s high-est attorney rating is “AV” and only 7% of all lawyers nationwide are rated AV. Only 3% of AV rated lawyers are listed in the Bar Register.

Zinser is a member of the ABA’s standing committee on Practice and Procedure under the National Labor Relations Act. He is also a member

of the Employee Relations Committee of the Newspaper Association of America.

Since 1975, Zinser has spent the great majority of his time representing communications com-panies and industry trade associations. His thirty five plus years of practice has, in particular, focused on labor/employee relations and circulation legal issues.

He is General Counsel to the following newspaper trade associations: Northwest International Circulation Executives, Texas Circulation Management, Association, Mid-Atlantic Circulation Managers Association, Cal-Western Circulation Managers Association, Midwest Circulation Management Association, Central States Circulation Managers’ Association, Ohio Circulation Managers Association, and Inter-State Circulation Managers Association.

In addition, Zinser regularly speaks to industry trade associations including American Press Institute, (over 25 Appearences) Cal-Western Circulation Managers Association Legal Semi-nar, (34 consective years) California.

Newspaper Carrier Foundation, California Newspaper Publishers Association, ANPA, Labor Negotiators Seminars, Inland Press Association, Colorado Press Association, Southern News-papers Publishers Association, and more state press associations including Arizona, Wiscon-sin, Kansas, New York, Oklahoma, Alabama, Arkansas, Virginia, Georgia, Iowa, Missouri, Ne-vada, Tennessee, Hoosier Press Association, Michigan, New York State Publishers Association, Texas Daily Newspaper Association, Pacific Northwest Newspaper Association, Allied Daily Newspaper Association, Ohio Newspaper Association, and the American Association of Sunday and Feature Editors.

Zinser is also a long-time contributor to LEARNing More Circulation Idea Service and it’s pre-decessor CIS.

“Mike has been a leader in maintaining the independent contractor status for newspaper carri-ers; I can't imagine what it would have been like to manage a circulation department with-out that flexibility. He's also devoted much of his time "gratis" (which is pretty admirable for a lawyer!) to support circulation sectionals and has provided a wealth of training and educational materials to circulation professionals for many, many years.” Don Michel, retired circulation professional and 2013 Hall of Fame inductee said in his comments about Zinser.

Ron Anderson, former owner of this publication and one of the professionals for which the name was awarded, had this to say about Zinser: “While Mike Zinser was not a Circulation Di-rector, he was a main part of the support system that we needed to succeed. Mike is and was the premier legal mind helping circulation professionals and our publishers. And, he was and continues to be very successful at it. Mike helped keep many of us out of trouble, while giving to our industry for a long, long time.”

LMCIS Owner Steve Learn said, “Our entire industry should be thankful for Mike’s contribution in so many areas but none more than his devotion to educating us on how to work and interact with independent contractors.”

Ron Anderson Phil Hanna

2012 Inductee Frank Gennarelli

2014 Hall of Fame Inductee Michael Zinser

See Next Page For More Details

LEARNing More Circulation Idea Service © January 2014 2

2013 Inductee Tom Sherrill

2013 Inductee Don Michel

2013 Inductee Bob Macklin

2009 Inductee Joe Forsee 2009 Inductee

Bill Jardine

2011 Inductee John Murray

2011 Inductee Harold Schwartz

2013 Inductee Frank Mastromarino

New Inductees The Anderson-Hanna National Circulation Director Hall of Fame LMCIS

2010 Inductee Cy Favor

2011 Inductee Bill Hertter

2011 Inductee Fred Foutz

2010 Inductee Rich Randles

2010 Inductee Ray Mack

Max Heath, 67, is a postal consultant for Athlon Media Group (Athlon Sports, American Profile, Relish, and Spry magazines) and for Landmark Community Newspapers, Shelbyville, KY.

For 21 years he was LCNI executive editor and for many years was corporate circulation direc-tor as well. From 2001 until 2008 he also handled acquisition devel-opment for the group.

LCNI has 54 weekly and daily newspapers in 13 states, seven colle-giate sports publications, 10 free newspapers, 31 shoppers, and over 30 titles of free special publications.

In his 30th year as chair of the Postal Committee of the National Newspaper Association, Heath writes a monthly Postal Tips column for Publisher's Auxiliary. He is also a bi-monthly columnist for LMCIS.

He was named to the Postal Service Mailer's Technical Advisory Committee (MTAC) representing NNA in 1989 and is also on the Periodicals Advisory Group, and other working groups of MTAC. He is ending that work at the end of 2014 after 25 years.

He received the NNA President's Award in 1989 and 2007, Ambas-sador Award in 1992, and coveted Amos Award for service to NNA in 1994. The Postal Service presented him a Special Achievement Award Sept. 2, 1998 at the National Postal Forum.

In 2012 he received the Al Smith award for public service through community journalism by the Institute for Rural Journalism and Community Issues and the Lexington Chapter, Society of Professional Journalists.

He conducted seminars on "Maximizing Postal Savings and Delivery" and “Top 25 ways to Grow Circulation for Community Newspapers” for newspaper associations, sectionals, and oth-er groups thru 2013, ending 25 years of service.

He is past NNA director for Region 3. He has testified as a witness in several rate cases and other proceedings on issues before the Postal Regulatory Commission since the 1990s, includ-ing 5-day delivery, post office closings, and service standard changes related to mail pro-cessing plant closings.

Don Michel had this to say about Heath. “Max Heath, the postal "guru" has made huge contri-butions to the circulation industry, especially for smaller and rural newspaper markets. Max has tackled issues that nobody else in our industry understands or would care to dig into. But his efforts have saved newspapers (both their paid and unpaid products) a ton of money, while keeping postal regulations in check as much as possible. As mentioned, Max also been a very helpful influence on helping small markets to be successful in their circulation marketing and operations.”

Ron Anderson had these comments on Heath. “I have known and worked with Max since 1987, and found him to be a top notch Circulation VP for Landmark Community Newspapers Inc., as well as the top postal guy in our business. Max’s newspapers always grew circulation. He led the way to make this happen. Max is certainly one of the most successful operators I have experienced during my long lifetime in our business. Our candidates should not just be those that were active in sectionals or ICMA, but also who personally grew circulation consistently. Max did that!”

LMCIS Owner, Steve Learn said this about Heath; “Max was a main cog in the circulation growth area within his group and is well known to circulation directors across the country for his expertise in the Post-al arena. No one could breakdown a postal issue and offer up a solu-tion better than Max.”

Ron Anderson Phil Hanna

2012 Inductee Frank Gennarelli

2014 Hall of Fame Inductee

Max Heath

LEARNing More Circulation Idea Service © January 2014 3

2013 Inductee Tom Sherrill

2013 Inductee Don Michel

2013 Inductee Bob Macklin

2009 Inductee Joe Forsee 2009 Inductee

Bill Jardine

2011 Inductee John Murray

2011 Inductee Harold Schwartz

2013 Inductee Frank Mastromarino

Max Heath