the app is dead
TRANSCRIPT
The app is deadErik Kurin, [email protected]@ekurinero
Platform war
Annual unit sales (bn)
Annual share of Computing OS by Shipments
Annual share of Computing Platform Sales (PC, Tablets, Smartphone)
New platforms, new routes to market(billion is the new million)
Evolution of apps and unbundling
Source: blog.intercom.io “Get ready for the great rebundling of mobile”
Messaging is the new internet
Source: medium.com “Filip Filipov: Bot or not”
Forecast: Messaging to add 1.1 Billion new users by 2018
AppStoreDistribution, Discovery
Source: techcrunch.com
“The 20 most successful developers grab nearly half of all revenues on Apple’s app store”The Economist & Activate Tech and Media Outlook 2016
“A quarter of all downloaded apps are abandoned after a single use.”
“We spend 70% of our time using just five mobile applications.”Forrester US Consumer Technographics behavorial study 2014
Google Trends: App store optimization
FMTK
Top Global Apps in Usage (Android ex. Google Apps)
Source: Kleiner Perkins Internet Trends Report 2015
How we communicate
Source: medium.com “Filip Filipov: Bot or not”
The next runtime?
Kina
Source: dangrover.com “Bots won’t replace apps, better apps will replace apps”
Source: youtube.com “Why brands should care about WeChat l Digiday”
AI
Source: searchengineland.com
Relationer
Komplexitet Source: theverge.com “Hands-on with Facebook M: the virtual assistant with a (real) human touch”
Source: uk.businessinsder.com “A 19-year-old made a free robot lawyer that has appealed $3 million in parking tickets”
Source: dangrover.com “Bots won’t replace apps, better apps will replace apps”
Burger-boten
Boka bord-boten
Presenttips-boten
The Great Bot Rush
Facebook ‘M’
Source: engadget.com “Facebook 'M' makes Messenger your personal assistant”
KLM and Facebook
Source: engadget.com “Facebook Messenger launches its first airline bot”
Facebook bots
Source: bloomberg.com “Clippy’s Back: The Future of Microsoft Is Chatbots"
Microsoft Bot Platform
Source: dev.botframework.com
Cortana Services
Source: www.microsoft.com/cognitive-services
Computer Vision
Slackstatsbot etc
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Frågor?
Slutsats
Är appen död? Löser nödvändigtvis inte distribution, utan bara flyttar det. App within a app WeChat model Vi är långt borta från HAL9000 AI, blir lätt en dos-prompt Botar bra när det är enklare och mer produktivt att ha en konversation Affärsmodell? Voice Lätt att börja experimentera Första steget, lätta att avfärda