The beginningchange

Pronósticos for Public Assistance

Of a big

Pronósticos is and will be

A solid institution,secure and committed

Leader in conducting games and sweepstakes in Mexico

More resourcesfor disadvantage

Mexicans

We continue to seek

An Institution of and for

MEXICANS

Since almost 35 years,

$24,954.4million pesos

for the Public Assistance

Pronósticos throughout itshistory has provided

Of every peso for sales, Pronósticoshas earmarked 78 cents to México,trough:

Prizes Publicassistance

Salescommission

Taxes

An Institutionthat fulfills

dreams

28,530In 10 years:

millon pesos in prizes

15, 329 sweepstakes of its12 products

9,319 millionof transactions

995 million of winning tickets

An option for increasethe income of:

who have received in comissions over thelast decade, 7,996.5 million pesos

(615 million US dollars)

10,000sales agencies

3,000

In 2012, in accordance with theMinistery of Economy Pronósticosdeveloped the sales agencies supportprogram

Benefitsales agencies onthe first stage, and13.5 million pesos budget(1 million US dollars)

Pronósticos is agreat institution

We detected big issues

And after adeepdiagnosis

Lotteries logo comparation

Lotteries logo comparation

Lotteries logo comparation

The challenges are:

Increase sales

Atract new segments

Develop and market growth

Improve the quality of our services

Homogenize the entire product family

Follow the trend of successful lotteriesin the world

Offer the best shopping experience

PronósticosAnd we decided

to relaunch

Commercial strategy; Image and Logo

Because

It's imperative to preserveand renew the public confidence

Better products and servicesSafer and reliable processes

It should maintain its leadership offeringthe best shopping experience:

The first stepof the

Big change:

"Our Logo"

Logo evolution

The Logo ofour mainproduct

Alsorefresh!

Logo evolution

We launch a newadvertising campaing to:

Emphasize our comminmentwith public assistance

Call to action

“¿¡Y si, sí!?”"¿¡What, If!?"

New web page

Based on a deep analisys of lotteriesweb pages aroud the world

More atractive and friendlyfor the audience

Spread our achievements andcommunications

www.pronosticos.gob.mx

A new age

Living it together

millions ofmexicans

to perform the dreams of

Thank you!