Based on an article that originally appeared on my site.

ABOUT CHOOSING A NEW SOCIAL PLATFORM

WHAT BEYONCE CAN TEACH YOU

HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.

THE RATE OF TECHNOLOGICAL CHANGE IS ACCELERATING

THIS RATE IS EVEN FASTER FOR SOCIAL NETWORKSFB USER GROWTH

AS A SOCIAL MEDIA MARKETERHOW DO YOU DECIDE WHICH

NEW NETWORK TO EMBRACE?

FOR THE ANSWER, LOOK NO FURTHER THAN . . .

…BEYONCE?

MORE SPECIFICALLY BEYONCE’S TWITTER

WHAT YOU SHOULD NOTICE IS THAT SHEDOESN’T USE TWITTER*

Yet still has 13.9 million followers!

“WHY NOT?Currently, we don’t use Twitter at all. It is a personal choice. I think as an artist, Beyoncé really prefers to communicate in images. It’s very hard to say what you want to say in 140 characters.

Here’s her social media manager’s explanation:

–Lauren Wirtzer-Seawood

THAT’S NOT HOW SHE TALKS!!BEYONCE DOESN’T USE TWITTER BECAUSE

WHETHER OR NOT IT FITS YOUR BRAND

YOUR PRIMARY CONCERN WHEN CHOOSING WHETHER OR NOT TO START USING A NEW CHANNEL SHOULD BE

ONCE YOU FIND A NEW CHANNEL THAT FITS YOUR BRAND, TEST THE WATERS BY

REPURPOSINGEXISTING CONTENT

BE SIMILAR TO AN EXISTING CHANNEL.

IF YOU’VE CHOSEN A CHANNEL THAT FITS YOUR BRAND, CHANCES ARE IT WILL

QUICKLY, CHEAPLY AND EFFECTIVELY

REPURPOUSING EXISTING CONTENT WILL LET YOU TEST A NEW NETWORK’S VIABILITY:

DO IT RIGHT!ONCE YOU DECIDE TO USE A NEW SOCIAL NETWORK

NO ONE WILL REALLY CARE IF YOU ARE NOT THERE

BUT WHAT THEY WILL NOTICE IS IF YOU ARE THERE AND DOING A SUB-PAR JOB

“If you don't have time to do it right, when will you have time to do it over?

–John Wooden

DON’T BE A CHANNEL SURFER

ONE LAST THING…

channel surfer |ˈCHanl sərfer|

noun1 A (typically out of touch) person, who

thinks the best way to stay “relevant” is to ride the newest wave of social media and adopt any channel that is becoming popular.

RESIST THE TEMPTATION TO FOLLOW EVERY SOCIAL TREND

BEFORE HOPPING ABOARD THE NEXT SOCIAL MEDIA BANDWAGON

JUST ASK YOURSELF…

WHAT WOULD BEYONCE DO?

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