the best way to become the hub of your community using twitter
DESCRIPTION
Breaking News City sites, powered by the best local Twitter feeds, offer the most updated information on local news, events, shopping deals and reviews in the city. Domus Consulting Group offers the opportunity to build a Breaking News site for your own city.TRANSCRIPT
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
The Best Way to Become the Hub of your Local Community with…
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
Twitter is reaching the every day consumer
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
On April 17, 2009,Oprah introduced Twitter on her show
Oprah with Twitter co-founder Ev Williams
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
The next day, Twitter added 1 million + new members
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
Twitter is going mainstream
I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.
Dave Winer, April 25, 2009Blogging pioneer
Twitter traffic March 2009 by Comscore (pre-Oprah!)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Twitter conversations happen
Globally
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
Twitter conversations happen
Globally
By Industry
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Twitter conversations happen
most personally and significantlyat the community level
Locally
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
How do you leverage Twitter’s remarkable capacity to bring together a local community?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
Introducing Breaking NewsCity Sites
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Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time
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Local news and events, and reviewsare up to date and open for conversation
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Anybody can participate in conversations using Twitter #hashtags
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We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers
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Why?
Local merchants usually have no presence online…
They compete with the Amazonset al
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
Also,
Google does not index in real time.
Try searching for a sale on tennis racquets in your city…
You still have to phone each store to see if
they’re having a sale
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
Twitter is perfect for Local Marketing
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And by extension, Local Advertising
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On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20
Our proposition:
Offer your community a Breaking News City Site as a public service *
(* We’ll help you)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21
First step:
Mobilize your community
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22
Find the Twitterers in your community
On May 1, 2009, everybody tweets their zip code(i.e. #94118)on #LocalDay
(organized bye-democracy.org)
Craigslist’s Craig is promoting it
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23
Next, organize them
Build a Twitter network
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Finally,meet the community
Organize a Tweetup at your coffee shop
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And show them how your Breaking News City Site will help them get to know each other
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Domus Consulting Group helps you build a Breaking News site for yourcity
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It takes 3-4 hours to build a Breaking News City Site.
Once done, it maintains itself, just like Craig’s List
Content is based on feeds & reader contributions
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 28
And you provide a valuable service to your community
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 29
Breaking News City Sites
Breaking News Topical Sites
San FranciscoLos AngelesOrange CountyNew York CityLondon
+50 more cities coming online soon
Breaking Hollywood News
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Next up:
Breaking Housing Market News by City
Subscribe for updates.
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Contact
Thank you.
Patrick KitanoDomus Consulting Group
http://twitter.com/pkitano
(415) 320-2844