the b.o.s.s. group - corporate introduction
TRANSCRIPT
Corporate Introduction
The ability to attract more clients through social media marketing is actually a fairly
simple process. It involves following a calculated step-by-step, hour-by-hour, day-by-day
effort consistently applied … beginning with the identification of your ideal client,
connecting with the right audience and then engaging those leads through meaningful
conversations that convert into calls-to-action.
OU
R M
ISSION
& P
UR
PO
SE The B.O.S.S. Group Inc. was created in 2004 by senior corporate
executives with one overriding purpose – to work with progressive companies that recognize the need to engage their customers in a
meaningful way, and by doing so, increase sales and revenue.
We unites social and online, giving our clients the opportunity to identify and engage your ideal customers through the most unique
blending of web, mobile, social, direct mail, loyalty and analytics.
The combination of online and social media only work when we bring back old-world business relationships where personal interactions between clients and companies were genuine and led to natural,
consumer-generated word-of-mouth.
•
CR
EDEN
TIALS
Larry Klopot Larry has combined his commitment to customer service with his background in travel marketing and sales to increase profitability, market share and sales for the companies he has worked with.
Doug Sutherland Doug is a highly accomplished, motivated and innovative marketing management professional with extensive experience in business and technology operations.
Julia Khorramchahi Julia loves social media. She’s our social media strategist and trend enthusiast. Julia is a devout follower of all web-based trends, her approach to social media is exactly that, social.
OFFER
ING
S
DESIGN & BUILD
SOCIAL MEDIA
BUSINESS DEVELOPMENT
New Businesses & Start-ups Product Launch Planning
Web & Portal Ideation Social Media Strategies
Website Development Portal Design and Implementation
Email & Online Marketing Contests, Surveys & Polls
Loyalty Programs eLearning
Track and Respond Programs Seeding and Friend Campaigns
Social Media Revenue Programs Lead Generation
Constant Predictions
CA
SE STUD
Y: BU
SINESS D
EV’T
• Facilitate strategic thought leadership
• Convert business needs into an online and digital program
• Unique step-by-step ideation process
CA
SE STUD
Y: SOC
IAL M
EDIA
• Trade & Tourism Road Show
• Social Media Driven
• Generate Audience & Attendees
CA
SE STUD
Y: SOC
IAL M
EDIA
• Find The Next Media Star
• Combine Blogging with Social Media
• Traditional PR to drive participants to online properties
CA
SE STUD
Y: SOC
IAL M
EDIA
• Drive Travel Agent Bookings
• Communicate across Social Media
• “Play” unique Social Media Games
CA
SE STUD
Y: SOC
IAL M
EDIA
• Increase Canadian Travel to Europe
• Communicate across Social Media
• “Play” unique Social Media Games
CA
SE STUD
Y: SOC
IAL M
EDIA
• Video Integrated into Social & Blogs
• Spoken words deliver biggest impacts
• iPhone and iPad Ready
• Supports 3rd Party Video Services
CA
SE STUD
Y: DESIG
N &
BU
ILD
• New Business
• Membership Portal
• E-Commerce & Social Media
CA
SE STUD
Y: DESIG
N &
BU
ILD
• Early Adopter with aging website
• Ideation Process
• Focus on Learning
CA
SE STUD
Y: DESIG
N &
BU
ILD
• Attract, Interact, Reward
• Ideation led to new site design
• Contests: 400% increase in members
• Evolved to Loyalty/Reward Program
CA
SE STUD
Y: DESIG
N &
BU
ILD
• TV Celebrity and Best Selling Author
• Interactive Membership Site
• CRM and Shopping List Integration
CA
SE STUD
Y: DESIG
N &
BU
ILD
• From Simple to Complex
• Combined with Contests or Standalone
