THE BOXER STORE

General Marketing and Sales plan

Product information :

About boxer: •it’s a new trend of inner wear in India

•It is youth oriented product which targets 14-34 years age group

•Good quality fabric( woven and knitted) and new and funky• designs

•Customize product range

Market Identification: Place

We have to focus on those market where youth is main buyer

1. Residential institutes (Universities ) LPU2. Famous shopping point ( market, mall) Gaurav tower ( Jaipur)3. Industrial Hub ( Gurgaon, Noida, Neemrana) 4. Previous established markets

Marketing strategy :

Distributors Franchisee Rack jobbersTrade shows

Sales plan:

Prospecting-Target setting-price breaking

Pre sales preparation

Pre approach beforethe interview-telephonic interaction -email

Approach to thecustomer--meeting

Sales presentation-product demonstration -policies provided by us-description of product

Handling customer’s objection-doubt clearing

Closing the sale-negotiation -benefits

Follow up action-feedback from customers-CRM

Thank You

www.theboxerstore.co.in