the broken mobile market - shai gottesdiener, perion
TRANSCRIPT
X100 X20
#1 Connectivity to traffic sources#2 Fragmented reporting and
data sources#3 Complexity of effective
optimization
MOBILE ADVERTISING PAINS
MOBILE ENGAGEMENT PAINS
Acquiring customers is likepouring water into a leaky bucket:
you drive installs, only to seeyour users quickly flowing out ofyour app post-download.
1. Lack of relevant targeting to make sure users are getting personalized ads (ads that they want to see)
2. Lack of balance between making money from advertising and preserving user experience
MOBILE MONETIZATION PAINS
GROWMOBILEA centralized app promotion platform that allows you to run and optimize mobile advertising campaigns across more than 100 traffic sources including Facebook, Twitter, ad networks and ad exchanges.
Offered in self-serveand fully-managed solutions.
GROWMOBILE ENGAGEMENT
A mobile engagement automation platform that allows you to easily and intelligently optimize conversions, increase spend, reduce churn and reengage your app users.
Our platform harnesses the power of data-driven, actionable insights to create pre-made templates that help you achieve specific business objectives.
Increase Conversions
Increase Customer Spend
Maintain Loyalty
Reduce Churn
Retrieve “Lost” Customers
MOBILEFUELMobileFuel offers a data-driven mobile advertising solution that maximizes publisher revenues.
Using our proprietary targeting engine, we automatically deliver a personalized and optimized advertising experience.
Today’s mobile marketing landscape
will go through a similar
REVOLUTION where marketing
solutions for mobile businesses will
become CENTRALIZED and
STREAMLINED.
THE MOBILE WORLD MEETS KULLEN
WHO WE ARE AND WHAT WE OFFER
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Perion is a global performance-based media and internet company with a wide array of marketing tools and data-driven solutions to promote, monetize, and increase engagement of users in apps.