the campaign for museum expansion
TRANSCRIPT
THE CAMPAIGN FOR MUSEUM EXPANSION
SPRING 2021
Frank BednarekChair, Board of Trustees, Muskegon Museum of Art Foundation
Photo by Frederic Reinecke
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THE CAMPAIGN FOR MUSEUM EXPANSION
ELEMENTS OF EXPANSION• Grand Hall for Major Exhibitions
• Two New Galleries for Special Rotating Exhibitions
• Two New Classrooms to Support Youth Educational Programs
• Family Activity Area
• New Barrier-Free Entry
• Additional Storage and Workshop Spaces
• Expanded Space for Museum Store/Visitor Services
MESSAGE FROM THE TRUSTEES & CABINETTwo factors are driving the Muskegon Museum of Art expansion initiative: 1. There is not sufficient space to display the permanent collection and; 2. Touring exhibitions today require larger venues than the MMA has to offer.
The plan is to add three new galleries and two new classroom activity areas, along with support space, which will meet these challenges and sustain this cultural treasure for generations to come.
The new galleries will increase permanent collection exhibition space by 222% and temporary exhibition space by 60%, making the Muskegon Museum of Art a destination rather than a stop over.
Did you know? With current exhibition space and rotating the permanent collection twice annually, it would take over 40 years to show the entire collection!
CAMPAIGN CABINET
HONORARY CO-CHAIRSJon & Jane BlythLarry HinesCharles E. & Vivian K. JohnsonRobert & Wendy KersmanJohn H. MartinPatrick O’Leary Marge Potter Kimberly Van Kampen
ENDORSEMENT COUNCILDave AlexanderBeth Beaman Susan BednarekBillie BruceClaudia Bryant E. Jane ConnellGayle DavisFriends of ArtAmy HeisserErick Johnson Cindy LarsenHenry MatthewsSue Ellen McCrearyMMA DocentsIrene PiersonEric RingelbergThomas & Elizabeth TuttleSteve & Rebecca Westphal
CAMPAIGN CABINETSherry BeckerFrank Bednarek*Claudia Berry*Nancy CrandallAnne DakeTom DeVoursneyRobert DubaultBob GarretsonKirk HallmanJudith Hayner*Trip Johnson*Catherine MottJohn Pridnia*Gil SegoviaJosh SilvisJonathan Wilson
*Campaign Co-Chairs
OUR GOAL FOR THIS EFFORTSustain the Museum for the next century
by keeping it alive, well, and relevant.
Fundraising Goal: $9.9 millionRaised to Date: $7.1 million
We appreciate your help!
MESSAGE FROM THE CHAIRA fine art’s museum existence in a community means different things to different people. It can be simply a love of art, or a specialized interest in photography or the sheer beauty of a bronze sculpture. It can be about learning an artist’s message, visual commentary on today’s society or just enjoying a fun folk-art picture. Importantly, it is a place to educate, entertain and inform our children and grandchildren.
For sure, pictures tell a story: often poignant, sometimes funny, and many times stunningly beautiful. Art for all ages touches the soul, challenges the mind, and renews the spirit.
So, for the Muskegon Museum of Art, the Trustees are committed to keeping the Museum alive, well, and relevant for the next 100 years. To do this, we need to expand, grow, and improve the physical plant. More about this goal is in the material that follows. We hope you will consider making a commitment to this effort so that we can keep Muskegon’s great fine arts institution as the premier cultural attraction for our community and the region.
Thank you.
Frank Bednarek, Chair
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The Cornerstone of the Community.
The day the Muskegon Museum of Art opened its doors in 1912 we were immediately recognized internationally as a significant cultural institution.
During the past century, the MMA has built an enviable permanent collection that is usually reserved for major metropolitan areas.
Over the decades, the MMA has continued to evolve and expand; not only by continually building on to our permanent collection, but by becoming a model for community participation, education and engagement.
The MMA’s 109-year history is rich in impact and experience which has driven a need for more capacity that the community has always responded to; from past renovations and improvements to the opening of the Walker addition a generation ago. We are now beyond capacity.
The Building Blocks are in place for a transformative opportunity to position the MMA as a destination museum and sustain this incredible community asset for the next century.
LEADERSHIP$1,000,000+Van Kampen Boyer Molinari Foundation
PLATINUM$500,000+Steven Alan Bennett & Dr. Elaine Melotti SchmidtThe Hilt FoundationPatrick O’Leary & Karen YamasakiMrs. Shaw Walker
GOLD$250,000+The Frey FoundationHines Corporation (Challenge Match)Howmet Aerospace Foundation
SILVER$100,000+The Susan & Frank Bednarek Fund
of the Community Foundation for Muskegon CountyAndy & Nancy Busard,
In Memory of Drs. J. Max & Mary Ellen BusardTom DeVoursneyCarol FolkertRobert & Wendy KersmanMike & Kay OlthoffGary & Victoria Verplank EstateShaw & Betty Walker Foundation
SHAPING THE FUTUREMuseum Expansion Campaign
CONTRIBUTORS
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7Over 5,300 works of art reside in the MMA’s renowned permanent collection; pieces by a staggering list of iconic artists including Hopper, Homer, Rembrandt, Catlett, Picasso, Degas, Remington and others. Unfortunately, at any given time, because of our temporary exhibition schedule, we can only comfortably display between 100-125 works.
The MMA also enjoys a national reputation for presenting up to 20 exhibitions annually. An impressive number by any museum standard and key to our success in engaging the community with diverse programming, events, and educational content. Attendance is rising and international in scope. We have a recognized economic impact on the region. And yet we have so much more potential.
We knew this moment would come. Nearly 20 years ago, the MMA began strategic steps to lay the groundwork for a future expansion; acquiring adjacent land, establishing a major endowment, separating from the school system to become an independent institution, and assembling the most talented and passionate museum staff to be found.
The MMA’s critical needs include additional gallery space, classrooms, community space, programming space, art storage and work space.
BRONZE$50,000+André Aerne EstateDr. Fredrick & Deborah Brown EstateMichigan Council for Arts & Cultural AffairsWebb Chemical Service Corporation
LEGACY$25,000+William Baldridge, In Memory of Luanne BaldridgeJon & Jane BlythDr. Donald & Nancy Crandall Robert & Cathleen Dubault Caron & Floyd FarmerJudith Hayner & Charlene Romanosky,
In Honor of the MMA Foundation Trustees, 1984 – Present
Paul C. Johnson Foundation of the Community Foundation for Muskegon County
Trip & Nina JohnsonJohn & Jesse MartinMarge Potter Community Giving FundJohn & Mary Swanson
PATRON$10,000+John & Claudia BerryPatricia FlynnGayle Davis & Fred KraftBob & Heather Garretson Fund
of the Community Foundation for Muskegon CountyErick & Holly JohnsonBrian & Jamie LangSteven & Caroline MayberryNewkirk ElectricSally A. PetersonPaul & Evelyn ReidSusie ReherMichael & Patricia WadeJudy WilcoxKenneth & Marguerite WinterJan Witt
SHAPING THE FUTUREMuseum Expansion Campaign
CONTRIBUTORS
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9This expansion will transform the MMA from a stopover to a destination museum.
The MMA will be repositioned from a one-hour experience to a half-day experience. We will turn the current wings of the museum completely over to permanent collections and finally be able to show our contemporary glass collection, Renaissance print collection, Edward Curtis photographs and, of course, most of our fine art paintings spanning over 500 years.
A new 5,000 square foot grand gallery will allow us to host national touring exhibitions that we cannot currently offer because of lack of capacity. Two new rotating exhibition galleries along with additional vault storage will have capacity for the next century of collecting.
Most importantly, these new facilities will sustain the MMA and serve the needs of the community for the next century including educational classrooms, community and family activity areas, improved programming space, improved functionality for school tours, barrier free entry, workshop and storage space, and the ability to grow and adapt to future community needs.
We hope you will join us in taking this remarkable institution that is the Muskegon Museum of Art into the future.
HOPPER SOCIETY$5,000+Stu & Sherry BeckerJohn Cook, In Honor of Jane Leonard &
In Memory of Liz CookAnne & Allan DakeJan Deur & Laura WeaverEugene FethkeAmy & Matt HeisserPaul & Karen JacksonRoger & Jeanne KnopMark & Bonnie MeengsDan & Sharon MoodyFrank & Emma PetersonJohn & Michelle PridniaEvan & Lois ReindersEric & Michele RingelbergDon & Elizabeth Jane RohlckMichael & Debra SchubertShoreline Insurance AgencyPeter M. TurnerMike & Marti Youngdahl
BENEFACTOR$2,500+Charlotte & Bob ChessmanRich & Nan KlassenJosh & Amy SilvisTed & Judy StojakMarty & Heidi Sytsema Family Fund
of the Community Foundation for Muskegon County
FRIEND$1,000+Charles & Gloria AlstromTed & Francine AntonSherry & Pete BrownJanet Day, In Memory of John MacLeish DayJan & Jim DelaneyHeather KettlerClara LangMMA StaffTim & Marian MichalskiPeggy Jensen & Gerald Nehra Fund
of the Community Foundation for Muskegon CountyLaura SchultzLynne & Thomas SpencerSheila & James SteffelAlan SteinmanDouglas & Jennifer ZwemerAnonymous
Completion of gallery updates and renovations.Quiet capital campaign is launched
2021
Public announcement of expansion
2021
Groundbreaking
2023
MMA expansion opens.111th anniversary year
SHAPING THE FUTUREMuseum Expansion Campaign
CONTRIBUTORS
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NAMING OPPORTUNITIESCall MMA Executive Director Kirk Hallman at 231.720.2573 to learn more.
GROUND FLOOR - New Construction
THE NEW WING $ 1,500,000 *Grand Gallery: Van Kampen Boyer Molinari Foundation $ 1,000,000 *Grand Entry and Sculpture Hall: Patrick O’Leary & Karen Yamasaki $ 500,000 **Educational Wing (Classroom/Activity Area/Auditorium) $ 500,000 **Classroom A: Howmet Aerospace Foundation $ 250,000 ***Classroom B $ 200,000 ***Outdoor Public Space $ 200,000 ***New Museum Store (Co-Naming rights) $ 100,000 ***Café/Break Area $ 75,000 ****New Webster Street Entry: Webb Chemical Service Corporation $ 50,000 ****Logistical Room $ 50,000 ****Hall to Grand Gallery $ 50,000 ****Cloak Room $ 25,000 ****Welcome Area: Judith Hayner & Charlene Romanosky $ 25,000 ****
SECOND FLOOR - New Construction
New East Gallery $ 750,000 **New West Gallery: Steven Bennett & Dr. Elaine Melotti Schmidt $ 500,000 **Grand Reception Hall: Hilt Foundation $ 500,000 **Rooftop Terrace $ 250,000 ***Elevator $ 50,000 ****
LOWER LEVEL - New Construction
Dark Gallery $ 600,000 **Vault $ 50,000 ****Workshop $ 25,000 ****
GROUND FLOOR – Existing and Modified Areas
Administrative Wing $ 75,000 ****Reception Area $ 50,000 ****Collection Manager’s Office $ 30,000 ****Director of Marketing Office $ 30,000 ****
SECOND FLOOR – Existing and Modified Areas
Operhall Gallery (Co-Naming Rights) $ 250,000 ***Security Center $ 25,000 ****
LOWER LEVEL - Existing/Modified Areas
Preparatorial Work Area $ 50,000 ****Offices $ 50,000 ****
DURATION PERIODS FOR NAMING RIGHTS
* $ 1,500,000 to $ 1,000,000 Forty-year naming rights** $ 750,000 to $ 500,000 Thirty-year naming rights*** $ 499,000 to $ 100,000 Twenty-year naming rights**** $ 75,000 and lower Ten-year naming rights with ten-year renewal option
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a new downtown masterpiece!
#artMKG
UNDER $1,000Charlie R. DeupreeJason Aerts & Anne Schroeder Billie BruceAnn BurroughsNancy & Santiago Coronado
In Honor of Bennette Freeman HartzSteve & Cynthia Deupree Bob & Ann Erler
In Memory of Shirley Van HoevenJerry & Alison LangAndy & Jill Maceijewski Eric & Marisa PetersonIrene PiersonAndy & Tracy PriceMary Wisnom
SHAPING THE FUTUREMuseum Expansion Campaign
CONTRIBUTORS
Major donor recognition in the Muskegon Museum Museum of Art will be designated for gifts of $2,500 or more.
This list reflects only the donors who have given permission to be listed.
SCAN TO CONTRIBUTE
SCAN TO CONTRIBUTE
Become a part of this effort to keep the
Muskegon Museum of Art as the premier cultural
attraction for our community and the region.
Your donation in any amount is appreciated.
Thank you for your presence and support!