the car brella final
TRANSCRIPT
![Page 1: The Car Brella Final](https://reader036.vdocument.in/reader036/viewer/2022081515/58ec96061a28ab84668b4637/html5/thumbnails/1.jpg)
The CarBrella
A quality product by Au Blaq
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Au Blaq!
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INFRASTRUCTURE- The Pain and the CarBrella in Action- Advertisement - Engineering Blueprints- Local Market ResearchOFFER- Contextual Insight- Staying Ahead
CUSTOMER- Sales and Marketing-Target Customer Groups-Distribution Channels and Partner NetworksFINANCE- Cost Structure- Revenue Streams and Pre-orders
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The Pain
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Carbrella in Action
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Advertisement
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The Carbrella
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Engineering Blueprint
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Engineering Blueprint
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Engineering Blueprint
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Engineering Blueprint
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Market research
• Probability of rainfall• Local car population• Car owners’ expenditure
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Probability of Rainfall
Probability of rain on any given day ≈ 52%
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Singapore Vehicle Population
2007 : 541, 487Jul 2009: 592, 725
9.46% increase
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Car owners’ expenditure
Average costs spent on a car/ month= $1000
$12,000/year
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Market Research
10%
46%
32%
12%
How much are you willing to pay for such a product?
$0 - 10$10 - 20$20 - 50$50 - 100
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Contextual Insight
• The Blue Ocean Strategy– New market– No competitors
• Explosion in size of car populations worldwide
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1930 1940 1950 1960 1970 1980 1990 2000 2010 20200
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
World Car Population
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Staying AheadProduct proliferation
Brand establishment
Brand recognitionProduct line expansion
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Sales and Marketing
• Facebook• Magazine• Newspaper• TV ads
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Target Customer Groups
• Car owners• Car dealers• Taxi companies
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Distribution Channels Car
owners
existing•Supermarkets•Petrol kiosks
new•Car dealers
Car dealers
Sold along with cars•Add-on accessory
Taxi companies
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Partner Networks
US
Manufacturers/Suppliers
Plastic
Springs
PVC Sheets
Distributors
Car Dealers
Retail Outlets
Petrol Kiosks
Authorities
LTA
SPRING Singapore
Banks
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Cost Structure• Quotations:
– PVC material for shade: $2/metre– Spring mechanism: $5.10/spring– Plastic moulding: $2.80/piece– Assembly: $2/piece
• Approx. total cost per unit: $11.90• Total sunk costs for manufacturing: $3000
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Revenue Streams• Pricing
– Single pack – S$19.90– Family pack (of 4) – S$69.90– Bulk orders (above 100) –
S$16.90 Each• Profit Margins - Per order of single pack: S$8 - Per order of family pack: S$22.30 - Per bulk order: S$5 per piece
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Pre-ordersCategory Number of orders received
Friends 7
Neighbours 3
Relatives 12
Family 6
Total 28
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Break Even PointBased on a conservative starting estimate for sales of 1000 units:
Estimated sales revenue: $ 16900Total cost of manufacturing: $ 11900Profits: $ 5000Monthly overheads: $ 11750Net profits: -$ 6750
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Break Even PointBased on an estimate for sales of 4000 units:
Estimated sales revenue: $ 67600Total cost of manufacturing: $ 47600Profits: $ 20000Monthly overheads: $ 11750Net profits: $ 8250
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Break Even Point•Based on an average increase of sales of 500 units a month
•In 7 months, we expect to reach sales volume of 4000 units monthly
•Gives us a break even point of 6-9 months!
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Thank you for your kind attention!
Questions please?