the church & social...
TRANSCRIPT
![Page 1: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/1.jpg)
THE CHURCH & SOCIAL NETWORKINGIndustry Study
![Page 2: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/2.jpg)
#churchweb
![Page 3: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/3.jpg)
Cynthia WareWith two decades of pastoral ministry and a Master's Degree in New Media, Cynthia Ware helps Christian leaders to use their online presence to enrich and expand their ministry reach. Besides consulting, she is an active public speaker & writer. This year she has presented at Biola University, the Internet Ministry Conference, Willow Creek's Group Life Conference, the Echo Conference, Innovation3 and The Idea Camp. Her personal blog, The Digital Sanctuary, encourages Christian leaders to employ participatory media technologies to serve the Kingdom of God. Additionally, she is a co-contributor to several other online sites including Digital, the Leadership Network's technology blog. She is also an officer for many online Christian networks, websites and internet resources.
![Page 4: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/4.jpg)
Drew Goodmanson
CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet strategy and development company. Drew often speaks at conferences about how churches/ministries can use the Internet, his blog is recognized as one of the Top Church Blogs and he wrote a chapter in Voices of the Virtual World: Participative Technology and the Ecclesial Revolution. Kaleo Church is a missionalcommunity, multi-site church planting movement in San Diego, CA. Drew spends much of his time thinking about church planting, web missiology and being a husband and father of two (Gideon & Roman).
![Page 5: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/5.jpg)
Cynthia Ware Magic
![Page 6: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/6.jpg)
Questions:
What feature/functionality are Christians seeking for social networking?
What Social Media strategies and services do they or their church use?
What Christian social media websites do they participate in?
![Page 7: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/7.jpg)
Survey Overview
Phase 1 General Web ParticipantsCongregational web surveys
Phase 2Social Media Website ParticipationAnalytics & MetricsCongregational SurveysInterviews/Case Studies
![Page 8: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/8.jpg)
Who are these people and what is their involvement in the space?
Survey Demographics
![Page 9: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/9.jpg)
Survey Demographics
Church Community Online Strategy 560 Web ParticipantsHeavily Influential in the Church Technology space
Church Attendees 420 Web Participants Respond to Request from Church
![Page 10: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/10.jpg)
Church Attendees
MaleFemale
Length at Church Age
Range 13-75Average 38.75
Sex
020406080
100120140160180
![Page 11: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/11.jpg)
Church Influencer (Titles)
Pastor/ElderWeb Site Manager/WebmasterWeb Designer/Graphic DesignerDirector of WorshipDirector/Pastor of CommunicationTechnology/Media PastorAdministrative/Executive PastorStudent Minster/Pastor
![Page 12: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/12.jpg)
Identifying and evaluating the church’s need for technology
88%
12%
YesNo
![Page 13: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/13.jpg)
Setting technology strategy
87%
13%
YesNo 58%21%
8%
13%HighLowSomeNone
Influence Level of Influence
![Page 14: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/14.jpg)
Making a Purchase Decision
59%22%
7% 12%HighSomeLowNone
38%
25%
12%
25% HighLowSomeNone
Recommending the Purchase Approving the Purchase
![Page 15: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/15.jpg)
What are their current social networking and internet usage patterns?
Internet & Social Media Pulse
![Page 16: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/16.jpg)
Church Attendees
Use of the Internet Social Networking Usage
050
100150200250300
020406080
100120
![Page 17: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/17.jpg)
Church Website (Influencers)
Yes
No
No, but plan to.Don't Know
Yes
No
No, but plan toDon't Know
Website CMS
![Page 18: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/18.jpg)
Church Web Strategy
Yes
No
No, but plan to.Don't Know
Yes
No
No, but plan toDon't Know
Church Blog Church Email
![Page 19: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/19.jpg)
Churches on Facebook
Yes
No
No, but plan to.Don't Know
![Page 20: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/20.jpg)
Churches on MySpace
Yes
No
No, but plan to.Don't Know
![Page 21: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/21.jpg)
Churches on Google Groups
Yes
No
No, but plan to.Don't Know
![Page 22: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/22.jpg)
Churches on Second Life
Yes
No
No, but plan to.Don't Know
![Page 23: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/23.jpg)
Churches on Twitter
Yes
No
No, but plan to.Don't Know
![Page 24: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/24.jpg)
Churches with a members portal or private community site
Yes
No
No, but plan to.Don't Know
UnifyerOikosTheCommon360Hubs Cobblestone Church Community Builder CircleBuilderCrossUniteThe City
![Page 25: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/25.jpg)
Awareness of Church members portals and private community site
050
100150200250300350400450500
Currently UseHave UsedHeard ofNot Heard of
![Page 26: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/26.jpg)
Church Community Builder
Currently UseHave Used
Heard of
Not Heard of
![Page 27: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/27.jpg)
Average response “I am not aware of this website/service.”
![Page 28: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/28.jpg)
Awareness of Christian social networking sites
0
50
100
150
200
250
300
350
400
450
500
Currently UseHave UsedHeard ofNot Heard of
![Page 29: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/29.jpg)
Tangle (GodTube)
Currently UseHave Used
Heard of
Not Heard of
![Page 30: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/30.jpg)
MyChurch.org
Currently UseHave Used
Heard of
Not Heard of
![Page 31: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/31.jpg)
Average response “I am not aware of this website/service.”
![Page 32: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/32.jpg)
Without Tangle & MyChurch.org
![Page 33: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/33.jpg)
Christian social networking and
community sites have made little inroads into
the church.
![Page 34: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/34.jpg)
What feature/functionality are Christians seeking for social networking?
Social Media Desires
![Page 35: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/35.jpg)
3
3.2
3.4
3.6
3.8
4
4.2
Events (RSVP & Mgmt)
Post Prayer Requests
Connect People to Serving
Public & Home Groups
Integration with church website
Resource Sharing
TotalInfluencersCongregation
Top Rated Features/Functionality
![Page 36: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/36.jpg)
Congregation Top 5 Features
1. Ability to post prayer requests or needs.2. Ability to find, register, and/or get details for
events. 3. Ability to find serving opportunities at the
church based on interest or gifts4. Ability to access a phone/email directory.5. Ability to join and interact with home/bible
study groups.
![Page 37: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/37.jpg)
Congregation Low Value Features
1. Ability to blog. 2. Ability to post classifieds3. Ability to post photos and create photo
galleries.4. Ability to post jobs.5. Ability to publish (content, events, activities)
direct to social media sites (such as Facebook).
![Page 38: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/38.jpg)
Influencers Top 5 Features
1. Event scheduling, registration and management.
2. Integration with existing church website. 3. Ability to connect people to serving
opportunities based on interest or gifts. 4. Ability to post prayer requests or needs. 5. Member communication and messaging.
![Page 39: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/39.jpg)
Very Important : Integration with existing church website.
![Page 40: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/40.jpg)
Most mainstream social networking sites do not
offer churches the seamless solutions they
seek.
![Page 41: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/41.jpg)
Analysis of current Christian Social Networking service providers, case studies, analytics, metrics, etc.
Social Networking Study
![Page 42: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/42.jpg)
Next : State of Church & Social Networking
Phase IICongregational Intercept SurveysCustomer Surveys
Interviews & Case Studies Product Reviews
AnalyticsMetrics
![Page 43: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/43.jpg)
Influencers: Want to Participate?
1. Take the survey. We would love to get your perspective on this space and how your church is approaching online community. http://www.surveymonkey.com/s.aspx?sm=bQWu6K2vXJyKE1aGHWr8_2fg_3d_3d
2. Distribute the survey within your church. We are looking for feedback from as many people as possible within your church and, if you are willing, we would ask that you pass it along to staff, members, and attendees. We will follow up with you after the launch of the survey to discuss the best way to do this and any concerns that you may have. To express our gratitude, we are offering a free copy of our findings report to churches that participate in this way.
3. Tell your friends about this project. That fact that you are aware of this work means that you are fairly tech-savvy. To make our research valuable to the church, we need to include feedback, perceptions, and experiences from churches that aren't as comfortable with these trends. To that end, it would be especially valuable if you could reach out to other church leaders in your area or network to tell them about our work.
Questions? Contact [email protected].
![Page 44: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/44.jpg)
Churches: Want to Participate?Sign-up. We seek 100 churches to participate in understanding the state of the church
online. http://www.surveymonkey.com/s.aspx?sm=bQWu6K2vXJyKE1aGHWr8_2fg_3d_3d
Questions? Contact [email protected].
![Page 45: THE CHURCH & SOCIAL NETWORKINGchurchm.ag/wp-content/uploads/2009/04/churchesandsocialmedia.pdf · CEO of Monk Development and is co-founder/pastor at Kaleo Church. Monk is an Internet](https://reader033.vdocument.in/reader033/viewer/2022050402/5f805d4b337ec42045138502/html5/thumbnails/45.jpg)
State of the Church OnlineThese series of studies are led by Kevin Ring of Unconventional Method. Kevin brings years of experience leading research projects – designing and executing strategic customer/competitive research and analysis across multiple industries, including work with companies such as Google, Yahoo!, Citibank, Hewitt Associates, Gallup, Bank of America and other Fortune 500 companies, ministries and non‐profits.
Thank you for participating!