the content revolution: content strategies for book marketers
Post on 15-Sep-2014
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DESCRIPTION
Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.TRANSCRIPT
![Page 1: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/1.jpg)
juntajoe
The Content RevolutionTake the Information Lead in Your Industry and Sell
Whatever You Want
Joe Pulizzi (juntajoe)Founder Content Marketing InstituteCo-Author Get Content Get Customers and Managing Content Marketing
juntajoe
To help transform marketers into publishers Less renting more owning
EVENTS MEDIA CONSULTING
Sept 4-6 2012Columbus OH
juntajoe
Todayrsquos Agenda
bull The Latest Research on Whatrsquos Happening in Content Marketing
bull Real-World Content Examples and Tips to be Discovered
bull From $0 to Multi-Million in Salesbull QampA
juntajoe
juntajoe
Publishing
bull Publishing is the the activity of making information available for public view
bull The stakes have been raised
httpenwikipediaorgwikiPublisher
juntajoe
Barriers to Entry are Gone
bull Content Acceptancebull Talentbull Technology
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 2: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/2.jpg)
juntajoe
To help transform marketers into publishers Less renting more owning
EVENTS MEDIA CONSULTING
Sept 4-6 2012Columbus OH
juntajoe
Todayrsquos Agenda
bull The Latest Research on Whatrsquos Happening in Content Marketing
bull Real-World Content Examples and Tips to be Discovered
bull From $0 to Multi-Million in Salesbull QampA
juntajoe
juntajoe
Publishing
bull Publishing is the the activity of making information available for public view
bull The stakes have been raised
httpenwikipediaorgwikiPublisher
juntajoe
Barriers to Entry are Gone
bull Content Acceptancebull Talentbull Technology
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 3: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/3.jpg)
juntajoe
Todayrsquos Agenda
bull The Latest Research on Whatrsquos Happening in Content Marketing
bull Real-World Content Examples and Tips to be Discovered
bull From $0 to Multi-Million in Salesbull QampA
juntajoe
juntajoe
Publishing
bull Publishing is the the activity of making information available for public view
bull The stakes have been raised
httpenwikipediaorgwikiPublisher
juntajoe
Barriers to Entry are Gone
bull Content Acceptancebull Talentbull Technology
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 4: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/4.jpg)
juntajoe
juntajoe
Publishing
bull Publishing is the the activity of making information available for public view
bull The stakes have been raised
httpenwikipediaorgwikiPublisher
juntajoe
Barriers to Entry are Gone
bull Content Acceptancebull Talentbull Technology
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 5: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/5.jpg)
juntajoe
Publishing
bull Publishing is the the activity of making information available for public view
bull The stakes have been raised
httpenwikipediaorgwikiPublisher
juntajoe
Barriers to Entry are Gone
bull Content Acceptancebull Talentbull Technology
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 6: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/6.jpg)
juntajoe
Barriers to Entry are Gone
bull Content Acceptancebull Talentbull Technology
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 7: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/7.jpg)
juntajoe
Searching for Information
GoogleZeroMomentofTruthcom
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 8: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/8.jpg)
juntajoe
Content Marketing
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 9: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/9.jpg)
juntajoe
Marketers as PublishersOwning the media not Renting the media
Attract andor retain customers by creating curating valuable and compelling content on a
consistent basis to maintain or change a behavior
Content Marketing ishellip
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 10: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/10.jpg)
juntajoeThe DifferenceMarketers PublishersMedia
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 11: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/11.jpg)
juntajoeThe DifferenceMarketers PublishersMedia
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 12: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/12.jpg)
juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 13: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/13.jpg)
juntajoe
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 14: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/14.jpg)
juntajoe
Easierhellipyet Harder
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 15: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/15.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 16: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/16.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 17: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/17.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 18: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/18.jpg)
juntajoe
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 19: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/19.jpg)
juntajoe
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 20: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/20.jpg)
juntajoe
60
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 21: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/21.jpg)
juntajoe
Shutterstock
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 22: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/22.jpg)
juntajoe
Shutterstock
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 23: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/23.jpg)
juntajoe
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 24: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/24.jpg)
juntajoe
Real-World Examples and Ideas of
Content Marketing in Action
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 25: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/25.jpg)
juntajoe
The Niche Content Mission amp Platform
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 26: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/26.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 27: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/27.jpg)
juntajoe
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 28: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/28.jpg)
juntajoe
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 29: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/29.jpg)
juntajoe
Get SUPER NICHEbull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 30: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/30.jpg)
juntajoe
bull Pets
bull Issues pertaining to pet owners who like to travel with their dogs
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 31: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/31.jpg)
juntajoe
Define the Term and Flood with Great Content
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 32: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/32.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 33: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/33.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 34: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/34.jpg)
juntajoe
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 35: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/35.jpg)
juntajoe
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 36: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/36.jpg)
juntajoe
10 to 1 contenthellipreimagine
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 37: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/37.jpg)
juntajoe
Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the
content becomendash Headlinendash Keyword Focusndash Action
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 38: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/38.jpg)
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 39: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/39.jpg)
juntajoe
Pre-Activation
Distribution
Re-Imagine
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 40: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/40.jpg)
juntajoe
Pre-Activation
Distribution
Re-ImagineGoogle is Changing
Everything (SOCIAL)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 41: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/41.jpg)
juntajoe
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 42: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/42.jpg)
juntajoe
- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 43: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/43.jpg)
juntajoe
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 44: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/44.jpg)
juntajoe
Dominating a Category with Content Marketing
and Social Media
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 45: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/45.jpg)
juntajoe
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 46: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/46.jpg)
juntajoe
FINDING Customersrsquo Pain PointsKEYWORDANALYSIS
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 47: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/47.jpg)
juntajoe
Google External Tool
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 48: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/48.jpg)
juntajoe
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 49: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/49.jpg)
juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 50: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/50.jpg)
juntajoe
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 51: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/51.jpg)
juntajoe
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 52: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/52.jpg)
juntajoe
Content for Key Questions
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 53: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/53.jpg)
juntajoe
bull Over 200 blogs Over 150 Webinars
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 54: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/54.jpg)
juntajoe
The Book
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 55: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/55.jpg)
juntajoe
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 56: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/56.jpg)
juntajoe
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 57: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/57.jpg)
juntajoe
Social Media 4-1-1
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 58: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/58.jpg)
juntajoe
hashtag
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 59: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/59.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 60: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/60.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 61: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/61.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 62: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/62.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 63: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/63.jpg)
juntajoe
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 64: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/64.jpg)
juntajoe
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 65: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/65.jpg)
juntajoe
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 66: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/66.jpg)
juntajoe
THE LAST SLIDETHINKING LIKE A PUBLISHER
bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading
expert in the world atndash Develop AND share the best multi-channel
content on the planetndash Remove YOU from the story as much as
possiblehellipit will travel farther
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-
![Page 67: The Content Revolution: Content Strategies for Book Marketers](https://reader031.vdocument.in/reader031/viewer/2022013003/541676027bef0ac1768b8549/html5/thumbnails/67.jpg)
juntajoe
Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter
QampA
September 4 ndash 6 2012 ndash Columbus Ohio
CODE ldquoJUNTAJOErdquo TO SAVE $100
- The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
- PowerPoint Presentation
- Todayrsquos Agenda
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Publishing
- Barriers to Entry are Gone
- Searching for Information
- Slide 11
- Slide 12
- The Difference
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Get SUPER NICHE
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Story Concept
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Google External Tool
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Content for Key Questions
- Slide 56
- The Book
- Slide 58
- Slide 59
- Slide 60
- hashtag
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- THE LAST SLIDE THINKING LIKE A PUBLISHER
- QampA
-