the delivery race: boost restaurant sales with on-demand dining
TRANSCRIPT
Boost Restaurant Sales with
On-Demand Dining
THE DELIVERY RACE MISSIONRS
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Driven by convenience, delivery services are transforming the way Americans eat. For decades, food delivery has been limited mostly to old standbys, like pizza and Chinese food, but our fast-paced lifestyles along with the ease of online ordering have given rise to a whole new way to dine—on demand.
After a long day, the option to have a high-quality meal delivered to your doorstep is very appealing—and restaurants of all styles and sizes are responding.
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Demand for Delivery SkyrocketingThe demand for restaurant delivery services is showing no signs of slowing down. In fact, the recent entry of Uber and Amazon to the delivery race have only increased interest. Need proof?
of millennials state that they would order delivery
from a table-service restaurant if available1
of consumers order restaurant takeout or delivery
at least once a week2 usage of delivery has nearly
doubled in five years2
WEEKLYof millennials consider delivery options an
important factor in choosing a table-service restaurant1
74% 55% 61%
With statistics like these, it’s no surprise that restaurants are racing to add delivery services to their offerings.
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Should You Join the Race?YOU DECIDE.
Adding delivery services will help your restaurant:
Maintain your competitive edge
Boost sales
Increase brand exposure
Attract new customers
A staggering 70% of all restaurant traffic is
predicted to be outside the restaurant by 20203
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Partner for SuccessStarting anything new can be challenging, but there’s no need to go at it alone. Partner with a third-party delivery service for a faster, easier way to offer delivery for your customers.
Third-party delivery services come to your restaurant, pick up your prepared food, and deliver it to your customers. Here are a few reasons why partnering with a third-party delivery service is beneficial:
Note: It is a good idea to put third-party delivery services to the test before entering into a partnership. You’ll want to be certain they can maintain food quality, customer service, and brand standards.
Gain exposure to
existing delivery clients
Increase order
frequency of existing customers
Eliminate the hassle
of managing a delivery network
• GrubHub
• UberEATS
• Amazon Prime Now
• EatStreet
• Postmates
• Takeout Taxi
• Caviar
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Delivery Race LeadersGrubHub, the leading national food delivery service, serves more than 250,000 restaurants in more than 500 cities nationwide, and is continuing to grow. But they aren’t the only option. New companies are joining this already competitive race every day.
Here are just a few of the leading third-party delivery companies:
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Delivery Best Practices Customers want a variety of food options, timely delivery, and a hassle-free ordering experience at an affordable price.
Here are a few best practices to ensure your delivery service wins the race:
• Select menu items that travel well avoiding those that are time and/or temperature sensitive
• Use packaging specifically designed for delivery to keep food fresh and delicious
• Minimize in-store service disruption by designating employees to handle delivery
• Route delivery drivers to a special pickup area to reduce congestion at the entrance
• Follow up with customers to ensure their order was delivered on time and as intended
• Continuously monitor speed, quality, and customer service and adjust accordingly
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Race Wrap-upWhile adding delivery services to your restaurant opens up a new revenue stream, it also adds a new service to manage. It is important to carefully evaluate sales vs profit when considering if adding delivery services is right for your restaurant.
Delivery can be a big challenge for restaurants. Therefore, many have simply opted out. However, with increased customer demand, improved technology, and restaurant traffic moving outside the restaurant—it might be time to reconsider.
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Sources:1 http://www.huffingtonpost.com/jared-shimoff/will-the-rise-of-delivery_b_8940014.html 2 https://knowledgecenter.americanexpress.com/wp-content/uploads/2015/07/Marketbriefing_07-2015.pdf 3 http://blog.toasttab.com/5-questions-to-ask-before-offering-restaurant-delivery-services
Mission Restaurant Supply is committed to helping you stay up-to-date on the latest industry trends, and providing you with the information that you need to keep up with them.
MissionRS is known nationwide for our dedication to extraordinary customer service, a family-like atmosphere, and strong commitment to the industry. Our team is comprised of restaurant supply and equipment experts that are focused on our customer success. Long term relationships and customers have helped us grow, and we’re committed to continuing that personal service. From our website to our stores to our team, we aim to provide the best.
We look forward to serving your supply needs,
The MissionRS.com Team