the description the challenge the solution

1
Liqui-Site Designs, Inc. 855-WEB-PLUS | T // 845-353-7771 | www.liqui-site.com | 62 Burd Street, Nyack NY 10960 THE CLIENT TRY Coaching | www.trycoaching.com THE DESCRIPTION TRY Coaching founder, Terry Yoffe, is a certified executive coach serving business professionals, entrepreneurs and those transitioning careers. THE CHALLENGE While TRY Coaching had an aesthecically pleasing website, the site’s messaging was not clear to its target demographic – for was the site optimized for search engines. Lack of strategically placed lead capture forms also contributed to Terry’s ability to drive qualified leads to the website to take action. THE SOLUTION Liqui-Site ran in-depth competitve analyis and researched geo-targeted search terms that were not only relevant to the client’s service offering, but were specifically targeted to capture her ideal client with a ‘quality, not quantity’ approach. Then, messaging on the homepage was completely revised, video was embedded for engagement, lead capture forms and social media channels were integrated. Liqui-Site wrote and implemented on-page SEO elements including page titles, meta descriptions, headings, alt text and more. THE RESULTS In a very competitive field, the TRY Coaching website ranked on Page 1 of Google for eight (8) key search terms within just two weeks of SEO implementation! And the lead capture initiatives have enabled Terry to receive more qualified leads for her services, especially during a time when many are transitioning careers. “I recently worked with Liqui-Site on SEO for my website and I highly recommend them as professionals who know their business and come at it with a lot of imagination and creativity, as well as being easy to work with. In a short time, I have found the results to be quite amazing.” THE REFERENCE Terry Yoffe, PCC, CPCC [email protected] (212) 876-8166

Upload: others

Post on 03-Feb-2022

3 views

Category:

Documents


0 download

TRANSCRIPT

 

Liqui-Site Designs, Inc. 855-WEB-PLUS | T // 845-353-7771 | www.liqui-site.com | 62 Burd Street, Nyack NY 10960

 

THE CLIENT TRY Coaching | www.trycoaching.com

THE DESCRIPTION TRY Coaching founder, Terry Yoffe, is a certified executive coach serving business professionals, entrepreneurs and those transitioning careers.

THE CHALLENGE While TRY Coaching had an aesthecically pleasing website, the site’s messaging was not clear to its target demographic – for was the site optimized for search engines. Lack of strategically placed lead capture forms also contributed to Terry’s ability to drive qualified leads to the website to take action.

THE SOLUTION Liqui-Site ran in-depth competitve analyis and researched geo-targeted search terms that were not only relevant to the client’s service offering, but were specifically targeted to capture her ideal client with a ‘quality, not quantity’ approach. Then, messaging on the homepage was completely revised, video was embedded for engagement, lead capture forms and social media channels were integrated. Liqui-Site wrote and implemented on-page SEO elements including page titles, meta descriptions, headings, alt text and more.

THE RESULTS In a very competitive field, the TRY Coaching website ranked on Page 1 of Google for eight (8) key search terms within just two weeks of SEO implementation! And the lead capture initiatives have enabled Terry to receive more qualified leads for her services, especially during a time when many are transitioning careers.

“I recently worked with Liqui-Site on SEO for my website and I highly recommend them as professionals who know their business and come at it with a lot of imagination and creativity, as well as being easy to work with. In a short time, I have found the results to be quite amazing.”

THE REFERENCE Terry Yoffe, PCC, CPCC [email protected] (212) 876-8166