the dna of the open enterprise

100%Open 2015

The DNA of the Open EnterpriseRoland Harwood 100%Open, 21/4/15

April 14, 2023 1

April 14, 2023 2© 100%Open 2015The Birthday Paradox

Insert cropped logo white/grey logo

What are the chances that two people in

this room share the same birthday?

April 14, 2023 3100%Open 2015

Birthday Paradox


The probability of 2 people sharing the same

birthday is over 50% with just 23 people in a

group, 99% in a group of just 57 people, and

with 200 people it is 99.999999999999

9999999999999998%.

.

April 14, 2023 4100%Open 2015

3 Minute JV


“A new idea is nothing more

or less than the combination

of old elements.”

James Webb Young

100%Open 2015

3 Minute Joint Venture

1. Turn to somebody you don’t know.

2. Introduce yourselves to each other.

3. Find something you could do together.

4. Give your joint venture a name.

3 Minute JV

© 100%Open 2015Give > Get

Click icon to add picture

714/04/2023

“Connect on your similarities, and benefit

from your differences.” Valdis Krebs

April 14, 2023 8100%Open 2015

47 Dots

April 14, 2023 9100%Open 2015

47 Dots


“We shape our tools and thereafter our

tools

shape us.”

Marshal McLuhan

April 14, 2023 10© 100%Open 2015Open Innovation is…


Innovating with partners

by sharing the risks

and the rewards.

© 100%Open 201514 April 2023 11100%Open Innovation Process

BARCLAYS

Co-created a new open innovation

strategy that was approved by CMO and currently in process of

implementation and training.

P&G

100’s of consumer insights

identified based on analysing and coding

10,000’s social media

comments from 6 countries.

E.ON

Sourced and co-created new

£10m ideas with 5000 customers

including an E.ON electric

vehicle breakdown recovery service.

LEGO

New online platform with

500,000 customers leading to

several of the most profitable recent product

launches.

OXFAM

Flexible giving app co-created and prototyped

with Oxfam donors and

customers and now in the

process of being built.

CARLSBERG

Successfully launched

Somersby Cider reaching 20% of

the Swiss population

without traditional

media.

IDEATE

with your crowd

in response

to insights

LISTEN

& extract

insights from

consumers

FRAME

& design

focused

challenge

TEST

ideas &

design

concepts

REFINE

the best

concepts

pre-launch

LAUNCH

& evaluate

your product

or service

© 100%Open 2015Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 1 million people.

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April 14, 2023 13100%Open 2015

2 degrees of Separation


"There are more smart people outside

your company, than within it. It’s the

law of numbers. Be adaptive.”

Reid Hoffman

April 14, 2023 14100%Open 2015

Case Study – P&G

Each search has summary sheet…

Global search of 250,000+ high growth companies globally and secure development of opportunities through an “Innovation

Airlock” leading to £8.5m in new partnerships.

Innovation Radar & Airlock Search

1000 companies > 200 vetted > 100 recommendations > 8 deals…which can be drilled into for detailed info.

April 14, 2023 15100%Open 2015

Explore > Extract > Exploit


“Innovation is a

U-Shaped Process.”Paul Vanags

© 100%Open 2014Case Study - Oxfam

We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit an award winning internal innovation platform.

14/04/2023 16

100%Open 2015

Open Innovation Principles


April 14, 2023 17

“Nearly every problem has been solved

by someone, somewhere. The challenge

of the 21st century is to find out what

works

and scale it up.”Bill Clinton

April 14, 2023 18100%Open 2015

Case Study – Interface

Interface are a $1bn carpet company driven by environmental sustainability and helped them developed a new carpet tile made

out of recycled discarded fishing nets.


© 100%Open 2015Peripheral Vision

Click icon to add picture

1914/04/2023

“Innovation is a by-product of engaged

networks.”Verna Allee

© 100%Open 2014Colombia CO4

CO4 is a government-led national programme with 12 of the largest companies in Colombia on 30+ innovation challenges to source solution providers globally.

14/04/2023 20

100%Open 2015

1. Setting the innovation strategy – Vectors, Co-Lab Test

2. Finding unmet needs – Personas, Unmet Needs, Blueprint

3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd

4. Building prototypes – Prototyping Techniques, Prototype Evaluator

5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates

6. Making business models – Open Innovation Metrics, Business Model Canvas

April 14, 2023 23100%Open 2015

100%Open Toolkit


www.toolkit.100open.com

April 14, 2023 24100%Open 2014

Toolkit


1. Co-Lab Test

100%Open 2015April 14, 2023 25Collaboration Styles Introduction

Everyone has a role to play when it comes to collaborative innovation, but individuals need to know where they fit in a team.

This diagnostic tool assesses people’s collaboration skills and the balance of such skills within a team, company or partnership.

26100%Open 2015April 14, 2023Co-Lab Roles

Activators

CultivatorsInfluencersExplorers

ProducersConnectors

April 14, 2023 27100%Open 2015

Co-Lab Roles

Explorers

You're great at:

• Being creative and inquisitive

• Original thinking & testing different concepts

• Spotting insights

But watch out:

• Can be prone to over-excitement and a lack of focus Insert cropped logo white/grey logo

April 14, 2023 28100%Open 2015

Co-Lab Roles

Connectors

You're great at:

• Spotting similarities or differences

• Brokering new opportunities

• Taking interest in others

But watch out:

• Can be distracted and unaccountable


April 14, 2023 29100%Open 2015

Co-Lab Roles

Producers

You're great at:

• Understanding everyone's diverse motivations

• Navigating challenges

• Communicating with sensitivity

But watch out:

• More interested in the process than results Insert cropped logo white/grey logo

April 14, 2023 30100%Open 2015

Co-Lab Roles

Activators

You're great at:

• Leading by example

• Mobilizing others

• Communicating with authority

But watch out:

• Can stifle innovation by jumping into solution mode too quickly


April 14, 2023 31100%Open 2015

Co-Lab Roles

Cultivators

You're great at:

• Empathy

• Intuition

• Inspiring others

But watch out:

• Can blend into the background and lack confidence


April 14, 2023 32100%Open 2015

Co-Lab Roles

Influencers

You're great at:

• Being creative and inquisitive

• Original thinking & testing different concepts

• Spotting insights

But watch out:

• Can be prone to over-excitement and a lack of focus Insert cropped logo white/grey logo

33100%Open 2013April 14, 2023Co-Lab6 Social Collaboration Archetypes

I n n o v a t i o n

Co

ll

ab

or

at

io

n

Ideas Impact

Individual

Group

Activator

CultivatorInfluencers

Explorer

Connector Producer

Reference: Jankel Collaboration IQ

34100%Open 2014April 14, 2023Co-Lab Test

April 14, 2023 35100%Open 2014

Toolkit


www.100open.com/co-lab-test

100%Open 2014

2. Innovation Airlock

April 14, 2023 36Toolkit


April 14, 2023 37100%Open 2014

Innovation Airlock

The Innovation Airlock’s job is to encourage and facilitate collaboration between two organisations by providing:

1. Insulation - For confidential information in both directions – entering into NDAs, receiving confidential information without communicating anything inappropriate or too early

2. Coaching – Helping both Challenge Holders and Innovation Partners to compellingly represent their needs and offers to each other in a common language

3. Simplicity – Reducing the administrative and logistical challenges of the many separate dialogues with other Innovation Partners

4. Process facilitation – Leading the dialogues through a defined series of steps over a defined time period towards their intended conclusion


April 14, 2023 38100%Open 2014

Innovation Airlock

100%Open 2014

Future Predictions

1. Open innovation is rapidly moving from marginal to mainstream business practice.

2. The sweet spot for open innovation is where brand and marketing meets R&D.

3. The crowd economy will double in size every 18 months for the foreseeable future.

4. Focus on FMCG, financial services, media, government, academia, manufacturing, automotive, energy, transport.

5. Success requires courage, empathy, participation platform and tools, relinquishing of some control, and trusted partners and networks.


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© 100%Open 2012April 14, 2023 40Give Get


“From what we get, we can make a

living; what we give, however, makes

a life.”Arthur Ashe

100%Open 2014

Thank You

April 14, 2023 41


Roland Harwood

Co-Founder & Managing Partner

100%Open | Somerset House | London | WC2R 1LA | UK

Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435

Email: [email protected]

Web: www.100Open.com

Twitter: @rolandharwood @100Open

mailto:[email protected]

mailto:[email protected]

http://www.100Open.com/

http://www.100Open.com/

the dna of the open enterprise

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