the engines that make the product wheel go...
TRANSCRIPT
© 2015 Lean-Agile Partners Inc.
The Engines that Make the
Product Wheel Go ‘Round
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Mark Taylor
Lean-Agile Partners, Inc.
Mark’s Background
25 years as an individual contributor to business executive in software and hardware systems companies
Four successful startups and three F500 companies
8 years as an agile team and enterprise coach
Member of Granite State Angels and North Country Angels
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Driver to Engines Ratio
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Team Alignment
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In the Straightaway
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Team Alignment –
In the Turns
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$5 Part Malfunction
Unrecoverables
Time
Revenue
Marketshare
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Uncertainty on the rise
We need to operate
despite uncertainty
But some go into
paralysis…
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Photo credit: www.thisisbroken.com Boston, MA during “Big Dig” construction
Product Lifecycle & Business Development Perpetual Engine
Do the right thing team
Do the thing right team
The Thing
Continuous & Synchronous Communication
Concept
Approval
Develop
Launch Growth
Enhance
Maturity
Decline
Market
Competition
Political
Economic Social
Technology
Environmental
Legal
Customer
Four Elements of Product
Value Delivery
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Product/Portfolio
Lifecycle
Voice
of the
Customer
Market
Conditions Value
Users
Choosers
Approvers
Concept
Approval
Development
Launch
Growth
Enhancement
Maturity
Decline
Termination
Market
Competition
Political
Economic
Social
Technology
Environmental
Legal
Voice of the Customer
User – Features & User interface
Hands-on
IT support
Chooser – Fit with other apps
DRI for apps down & up stream
IT support
Approver – Better, Faster, Cheaper
Check signer
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Four Elements of Product
Value Delivery
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Product/Portfolio
Lifecycle
Voice
of the
Customer
Voice
of the
Company
Market
Conditions Value
Users
Choosers
Approvers
Concept
Approval
Development
Launch
Growth
Enhancement
Maturity
Decline
Termination
4D’s
Market
Competition
Political
Economic
Social
Technology
Environmental
Legal
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Exercise
Voice of the Company
Definers – Do the Right Thing Team
Product Management, Business Analyst …
Tech Lead
Deliverers – Do the Thing Right Team
Development, Test, Regulatory Affairs . . .
Manufacturing, Supply Chain Management
Outbound Marketing . . .
Deal Makers – Present the Thing to the Right Audience
Sales
Business Development
The Deal – Get the Value You Want from the Thing
Selected Customers
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Product – Roadmap Alignment
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Roadmap
Team to Middle
Management
Executive
Management
C-Level
1 degree off alignment
at 5 miles a day puts the
product a mile off course
w/in 2 weeks
Mindset Alignment
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2-3 Yrs
Team to Middle
Management
Executive
Management
C-Level
1 degree off alignment
at 5 miles a day puts the
product a mile off course
w/in 2 weeks
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Internet
Of Everything
Industrial Controls
Medical Devices
Robots
Planes, Trains & Cars
Durable Goods
The Cloud
Computers & Storage
Your Next Innovation
Industrial – Digital Evolution
What Matters Now
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In 2015 Uber, the world’s largest taxi company
owns no vehicles. Facebook, the world’s most
popular media owner, creates no content.
Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest
accommodation provider, owns no real estate.
Quote for the Day
“It is not the strongest of the species
that survive, not the most intelligent,
but the one most responsive to
change.”
- Charles Darwin
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References Scott W. Ambler. Agile Modeling: Effective Practices for Extreme Programming and the Unified Process. Wiley.
2002
David J. Anderson. Agile Management for Software Engineering: Applying the Theory of Constraints for
Business Results. Prentice Hall. 2003
Kent Beck et al. The Agile Manifesto. www.agilemanifesto.org. 2001
Kent Beck, Cynthia Andres. Extreme Programming Explained. Embrace Change. 2nd Edition. Addison Wesley.
2004
Mike Cohn. Agile Estimating and Planning. Prentice Hall. 2005
Mike Cohn. User Stories Applied: For Agile Software Development. Addison Wesley. 2004
Ester Derby, Diana Larson. Agile Retrospectives. Pragmatic Bookshelf. 2006
Sam Kaner et al. Facilitator's Guide to Participatory Decision-Making. New Society Publishers. 1996
Kane Mar. Technical Debt & Design Death. ScrumAlliance Weekly Column 7-17-2006
Mary and Tom Poppendieck. Lean Software Development: An Agile Toolkit for Software Development
Managers. Addison-Wesley Professional. 2003
Ken Schwaber, Mike Beedle. Agile Software Development with SCRUM. Prentice Hall. 2001
Ken Schwaber. Scrum – It Depends on Common Sense. CSM training material. www.controlchaos.com. 2006
Rob Thomsett. Radical Project Management. Prentice Hall. 2002
James P. Womack, Daniel T. Jones. Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free
Press. 2003
References
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Current software-driven medical device examples taken from
http://www.massdevice.com, http://medcitynews.com,
http://www.benzinga.com, http://www.devicespace.com, and
http://www.firstwordmedtech.com.
Medical device recalls obtained by searching the FDA recalls database at
http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfRES/res.cfm
Van Schooenderwoert, Nancy, 100-to-1 Ratio for Agile Defect Prevention Over
Traditional Methods, available on http://leanagilepartners.com/publications.html
AAMI TIR45:2012 "Technical Information Report: Guidance on the use of AGILE
practices in the development of medical device software", Association for the
Advancement of Medical Instrumentation, August 2012. (available at
http://my.aami.org/store/)
Adzic, Gojko, Impact Mapping, 2012, London, Provoking Thoughts.
ISO 14971:2007 (2nd ed) Medical devices – Application of risk management to
medical devices
ANSI/AAMI/IEC TIR80002-1:2009, Medical device software - Part 1: Guidance on the
application of ISO 14971 to medical device software, 26-Oct-2009.
Resources
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• For assistance in regulatory submission documentation: Shoebar
Associates (http://www.shoebarassoc.com/)
• For Agile coaching for safety-critical product development: Lean-Agile
Partners (http://leanagilepartners.com/)
• For more info on QSM data comparisons, contact Michael Mah:
• Tool mentioned that supports both Impact Mapping and Story Mapping:
see TechTalk’s SpecLog at http://www.speclog.net/
Visualization of lean flow
https://www.youtube.com/watch?v=mWh0cSsNmGY
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Courtesy of Arrie van Niekerk