the fervor of pinterest clones in china
DESCRIPTION
The wild success of Pinterest has brought its heat to China. The heat we mean the fervor of copying and cloning. Pinterest type of sites should be the perfect cultivating ground for social commerce and arrived at the best timing when everyone knows the importance of social commerce however had no exact idea of carrying out in a beautifully way. So far we witnessed these copycats have two ramifications. First type is the exact cloning Pinterest, while second is the quasi-Pinterest, more vertical, more shopping guide driven, mainly based on the cooperation with e-commerce websites, especially Taobao. The total number of these two types of clones in China market should be over 30 now. Other focuses in this issue: - Deep Anatomy of China’S Budding Social Commerce - Dangdang Align With Gome To Fight Against 360Buy - Tmall’s Streaming Video Shopping for Lingerie Campaign - Asia’s Birchbox Clone- Myluxbox This report is issued by L'Atelier BNP Paribas www.atelier.netTRANSCRIPT
e-Commerce Insider I March
The fervor of Pinterest clones in China
Identical or quasi clones of Pinterest are popping up in China
Identical clone (pessimistic of their success)
ClonesTotal propagation
in the market should be over 30
Article from e-Commerce Insider, the monthly report monitoring market trends in China
Representative Examples
Quasi fashion clone (occupy biggest proportion)
Representative ExamplesFashion oriented, social commerce driven, especially heavy Taobao DNA linked
Other vertical quasi cloneRepresentative Examples
Focus on other Chinese favorite interests i.e. travel and food
Quasi clones are adapted to Chinese users’ mindset of sharing shopping experiences or practical purposes
They are the perfect cultivating ground for the growth of social commerce
Brands & Retailers Strategy Updates
Up-To-Date Market Data – List of graphs & charts on e-commerce
Market size of China SNS users 2008-2014
Key players of social commerce in China
Comparison for major China social commerce sites
Attention rate for categories from social commerce site 2011
Screenshot of Tmall streaming video online shopping
Detailed analysis of Pinterest clones in China
Snapshot of Myluxbox.com
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Internet
B2C Market
Topics covered in this report
Mobile Commerc
e
Social Commerc
e
Internet company insights
360buy.com
Budou.com
Dangdang.com
Douban.com
Duitang.com
Dutu.qq.com
ejingxi.com
Faxianla.com
Fengche.com
Hers.com
Huaban.com
Online Shopping
Social Media
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