A dynamic 62” direct vent fi replace that can be installed in residential or commercial applications. The LHD62 comes standard with a Topaz CRYSTALINE™ ember bed, Porcelain Refl ective Radiant Panels and electronic ignition making it the perfect fi replace for lobbies, entranceways, hallways, bars, lounges, living rooms and more. With installation ideas being endless, the LHD62 is the perfect addition to Napoleon’s Linear High Defi nition Series.

• Up to 50,000 BTU’s• Exclusive Topaz CRYSTALINE™ ember bed comes standard• Exclusive NIGHT LIGHT™ radiates a warm glow to the room even when the fi replace is off• Non-combustible facing materials come standard• Heat radiating ceramic glass• Linear burner creates an astonishing fl ame pattern• Convenient remote with 6 adjustment levels, controlling the fl ame and NIGHT LIGHT™ comes standard• Optional media enhancement kits (river rocks, driftwood, GEO shapes, nickel stix and coloured glass) available• Optional decorative surrounds available

Wolf Steel Ltd24 Napoleon RoadBarrie, OntarioCanada L4M 0G8Phone: 800.461.5581

napoleonfi replaces.comnapoleondealers.com

THE FIRESIDENew Product 1

Marketing Support and Brochure Updates 2

Co-op Advertising 2

Who’s Who 2

HD Expo 3

Retirement 3

Monthly Special Extension 3

Dealer Success 4

IN THIS ISSUE

June 2012 Paperless Edition

For more information please contact dealer services at: 1-800-461-5581

INTRODUCING OUR LATEST ADDITIONS TO OUR PRODUCT LINE

EPI3C- Woodburning InsertA wood burning insert with a modern twist! Napoleon’s fl ush front wood burning insert is available with a modern look and cast iron surround giving customers the option of a wood burning insert that will match any contemporary décor. Complete with painted black andirons and a heat circulating blower, the EPI3C is the ideal heating solution to retrofi t your home or cottage.

• EPA certifi ed to be one of the cleanest burning wood inserts available (2.6 grams per hour)• Largest glass area of any wood insert on the market• Up to 50,000 BTU’s and heats up to 1,500 sq. ft.• Full refractory lined fi rebox• Rear wheels and oversized levelling screws make the EPI3C easy to install• High density vermiculite, removable baffl e allows easy access for chimney cleaning and maintenance• Safety door switch and heat activated thermal switch for reliable carefree blower performance• 6” fl ue collar is detachable from outside or inside the fi rebox and adjustable to a 30° offset

LHD62- Linear Gas Fireplace

2.

MARKETING SUPPORT AND BROCHURE UPDATES

WHO’S WHONew to the Napoleon® family

We welcome Paul Taylor, our new Corporate Advertising Supervisor in the Advertising Department.

Paul is a graduate from the Marketing Management Program at Schulich School of Business and brings over 7 years as a Supervisor in the areas of Advertising, Marketing and Design.

Paul will be responsible for supervising the Advertising department and the development and coordination of

promotional projects, such as advertising campaigns, trade shows, sales promotions, marketing materials and all of our many websites.

We are pleased to announce that Afshan Saeed is our new full time Receptionist/Sales Support at Napoleon Appliance Corporation to help us serve our dealers better.

The New Pellet Brochure has been updated to the new Napoleon® format.

Stove Display Boards - ADEN950 artwork has been updated. The Wrought Iron fi nish is now obsolete for Napoleon® gas stoves (GDS20, GDS25 and GDS26).

Watch for our new website design to go live in the next month!

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CO-OP ADVERTISINGUpdated Claim FormsWe have updated our Napoleon® Fireplaces and Napoleon® HVAC Co-op Claim Forms. We encourage the use of the most recent copies to ensure you are fully aware of advertising requirements when submitting co-op.

You will fi nd the Napoleon® Fireplaces Co-op Claim form on the dealer website under Marketing & Adv, under Co-op Advertising.

The Napoleon® Hvac Co-op Claim form can be requested from Nicole Tremble in the Advertising Department.

CO-OP ADVERTISING PROGRAM - CLAIM SHEET

Submit Coop Claim to: Napoleon Appliance Corporation, 214 Bayview Drive, Barrie, ON, Canada L4N 4Y8 (Subject: Co-op)Tel: (705) 726-4278 Fax: (705) 725-2564

Email: info@napoleonproducts.com Website: www.napoleondealers.com & www.nacdealers.com

2012

Wolf Steel Ltd., Wolf Steel USA Inc. and/or Napoleon Appliance Corporation will credit your account with up to 50% of your net cost of all qualifying advertising. Co-op is accrued each month based on 2% of your net purchases. It is not based on a calendar year, each month accrued remains in your co-op fund for a 12 month period (ex: July purchases would remain as an eligible co-op allowance until July of the following year at which time it would no longer be available).

REQUIREMENTS: Only Napoleon® stoves, fireplaces and inserts (gas, wood burning, oil and electric), Napoleon® Prestige® Series, Timberwolf™, Ultra Chef® and Mirage™ brand gas grills, Napoleon® outdoor products (Patioflame®, gas fireplaces, patio heaters, waterfalls) are eligible. In order to receive a full 50% credit in print ads Napoleon® product images MUST BE FEATURED fully, other products featured that are not Napoleon® will effect the co-op credit given. The proper Napoleon® logo MUST BE FEATURED prominently (approved logos are available from the Advertising Department or on the dealer website). Radio/TV commercials must feature Napoleon® product exclusively and make at least two references to the name NAPOLEON® (four references in 60 second spots). Approved Napoleon® product images must be included in print and TV ads. If other products are featured with advertising, you will receive a credit on a prorated basis. QUALIFYING MEDIA - Display advertising, direct mail, flyers and inserts or supplements in all daily or weekly newspapers and magazines - All commercials on radio and TV stations - Consumer shows, mall exhibits and fairs must be pre-approved by your Napoleon® Sales Rep (Napoleon® signage must be used) - Yellow page advertising, provided print advertising requirements are met - Signage (including billboards) and truck lettering/artwork require prior approval - Web Advertising (not including web maintenance, hosting or building) co-ops must be pre-approved the Advertising Department. CLAIMING YOUR CO-OP CREDIT Remit this form with required proof of advertising to Napoleon Appliance Corporation (See address below). For prompt processing please be sure this form is filled out completely and include: Print ads: tearsheet of each ad and invoice of publisher, TV and radio: affidavit of broadcasting, invoice, script and tape must be submitted, Shows: photos of entire room and invoice showing date, size of booth and cost. DO NOT DEDUCT FROM PAYMENT a credit will be issued and applied on your account. TAXES NOT ELIGIBLE. Your claim CANNOT be processed without the invoice and tearsheet.

Distributor / Dealer Use Office Use Only

Date of Ad Description of AdvertisingCost

(excluding taxes)

% Eligible $

GST ______________ Total ______________

Distributor:_______________________________ Address: _______________________________Dealer:__________________________________ _______________________________Contact Name:___________________________ Telephone: _______________________________Signature:________________________________ Fax: _______________________________All CO-OP must be pre-approved by Nicole Tremble, Advertising Assistant- ntremble@napoleonproducts.com

3.

MONTHLY SPECIAL HD EXPOLas VegasExtended for June

Napoleon® hearth products were proudly on display at the recent Hospitality & Design Show in Las Vegas which took place from May 15-17, 2012 at the Sands Convention Centre.

Many of our modern products such as the Plazmafi re, The Torch and our linear LHD45 gas fi replace were exceedingly well received.

We also had our Electric Fireplaces featured and were fortunate to get some immediate action on them for a couple of hotels getting ready for construction. Many architects and designers visited our booth which is good news for our dealers and distributors. We also noticed the interest in the contemporary designs of some of our products is truly expanding based on the comments we experienced. We have already committed to exhibiting at this show again in 2013 at The Mandalay Bay convention centre.

RETIREMENT

Our Vice President of Sales (Hearth Products) has fi nally decided to hang up his hat and move onto retirement. Roger has been an anchor in the Wolf Steel Sales Department for over 23 years, since April 17th, 1989. Looking at the sales fi gures from one year to the next, it becomes very evident that Roger was instrumental in helping shape and grow this Company to what it is today.

Roger will be missed by all his colleagues, staff and the customers he has dealt with for over two decades. Please join us in wishing Roger all the very best in his retirement.

The Monthly Special for May has been extended till June 30, 2012. The GD82T-T Tureen™ is being offered at $300.00 OFF.

GD82T-T Tureen™ Features• Up to 26,000 BTU’s• 50% fl ame/heat adjustment for maximum comfort• The remarkable towering fl ame is created by the Tureen’s unique heavy gauge Medallion™ burner system• Double fi red ceramic bowl with high temperature resistant refractory river rocks• Concave polished satin chrome refl ective panel• Heat radiating ceramic glass door• No electricity required to light or operate - millivolt systemensures reliable use even during power failures• 100% SAFE GUARD™ gas control system automatically and quickly shuts off the gas supply for your peace of mind• Zero clearance to combustibles• Controls are hidden from view but easily accessible• Exclusive Napoleon® NIGHT LIGHT™

V.P. of Sales - Roger Gripton

4.

DEALER SUCCESS STORYLumbermen’s, Omaha, Nebraska

Founded in 1932, Lumbermen’s is a fourth-generation family-owned and operated company that emerged as a Depression Era success story in the growing city of Omaha, Nebraska.

With customer relationships and quality service as its prime commodities, Lumbermen’s gained local lumber yards in nearby communities as customers, hence the name “Lumbermen’s Supply.” Though the name might suggest otherwise, lumber was not in the product offering. Today they employ approximately sixty people who represent the strong values and work ethic of the Midwest.

In 2000, they decided to spread their wings, and their storefronts, by opening the Fireplace & Stone Center in Urbandale, Iowa, and in 2001, the Hearth & Home of Grand Island, Nebraska. 2006 began the launch of Hearth & Home of Lincoln, Nebraska. Their core groups of clients include homebuilders, commercial masons, landscapers, the erosion control/civil engineering fi elds, and the retail public. They also believe strongly in promoting our products and their applications to the architectural and engineering communities.

Lumbermen’s joined up with the Napoleon Family of products in 2010, bringing in the full line of Gourmet Grills and the unique Outdoor products Napoleon has to offer. In 2012 Lumbermen’s moved it’s Des Moines location to a beautiful new store front and showcases the full line of Napoleon Fireplaces and Grills. The partnership has been a successful venture for both companies and we look foward to a bright future with all four of Lumbermen’s beautiful showrooms!