the #fresh13 conference: social media case study

The Fresh Conference Social Media Case Studys back

Using Social Media for and at events

Stefania Conti-Vecchi, EVENTagist CEO and Founder

About the speaker


Stefania Conti-Vecchi

CEO & Founder of EVENTagist www.eventagist.com

@contivecchi

We will see today


an overview of the FRESH Conference social media strategy and the ReFRESHing Social Media Guide

Tips and tricks on how to use some of the main Social Media Channels available on the market

Practical examples of The FRESH Conference case to be immediately applied to your event


Social Media for meetings and events are very important communication channels…

To recruit participants, speakers and sponsors

To create a community and a buzz around your event

To keep your followers updated and to interact with your audience in real time

…especially if the event you are organizing is a Hybrid one….

as it was FRESH in 2013

Social Media for meetings and events

The Fresh Conference is an annual conference dedicated to meeting professionals.

The FRESH Conference


The FRESH Conference themes


2012Process, tech tools and techniques

2014Human tools, the professionals

2013Conceptual tools (meeting formats, concepts etc.)

The FRESH Conference in 2013


FRESH in 2013 was focused on meeting formats


The biggest fear of meeting professionals is:

the time and budget needed to manage this channels

How to help them to solve this problem and to be connected with us?

Social Media for meetings and events

The reFRESHing Social Media Guide


The guide, published on Slideshare, is freely downloadable and it is an interactive pdf, so you can scan QRcodes and click all the links you find in it.

www.slideshare.net/MeetingSupportInstitute/refreshing-social-media


Valuable content = examples and tips for Meeting professionals on how to set up their own conference social media strategy.

Purpose of FRESH Social Media Guide

To give instructions on how to use social media for and at the Fresh Conference

To drive visits to our website and our social media channels sharing “valuable” content in order to create buzz around it.


Our target

Who is The FRESH Conference Community?

Skilled and passionate international team

Influential thought leaders as speakers

The most innovative companies connected to the meeting industry as sponsors

A tribe of meeting and event professionals

The structure of the Guide


Introduction about the strategy and 3 sections dedicated to every social media channel:

1.Linkedin for conference - How can you use it + Steps to take

2. Our SM profiles

3. Tips to facilitate the interaction

Useful content drives viewers


ReFRESHing Social Media drummed up a great interest and it has been shared and reshared several times.

More than 1000 views in 7 Days


Facilitating the interaction


Suggestions for your conference

Create a website, a blog or a landing page for your conference.

Add the social media buttons in a visible place of the main page to facilitate your visitors to like, follow or share your conference.

Set up all the social media profiles according to your audience preferences and your conference objectives.

Differentiate the content as much as possible and share it in different moments of the day, according also on the different time zones of your audience.


Linkedin for your conference

200+ Million LinkedIn Users

LinkedIn is the most important social network for meeting professionals

With 200 million LinkedIn users, we can assume that virtually the majority you want to connect with in the Meeting Industry is there. For conferences Linkedin is a superb tool.


Linkedin for your conference


Linkedin tools for meetings and events

The products feature on the company page



How to create a community



Sharing information within selected groups



Email notifications from groups



Use LinkedIN polls to design the sessions based on your audience effective needs

For conferences, Twitter is today one of the most powerful, popular and effective tools in spreading the message beyond the meeting itself.


Twitter for your conference

It allows you to interact with participants or potential participants in real time, with the same immediacy of text messages but with a much broader exposure.

Set up a Twitter profile for the conference (3 info are essentials: date of the conference, place and website.



Create a #hashtag

Use the #hashtag to follow what people say about your conference and to interact with them, to obtain analytics or to keep your attendees informed with a twitter wall.

Create a community

Give credits



Let’s have a conversation!

#FRESH14

Tweet about and with the Fresh Conference using the official hashtag #FRESH14 and our accounts @freshconference & @msimeetings; we are always available.

Retweet all the info we share that is useful to you, but don’t do it immediately, if you wait 1hr or more you enlarge the audience significantely

Mention us in your #FF Follow Fridays or create a list “cool conferences to attend” ;) and add us!

Recommend to us int erest ing meet ing and event professionals to follow

Use also other hashtags while tweeting about FRESH to engage other eventprofs. Examples: #eventprofs #meetingprofs #MPI #PCMA #meetingplanners #eventplanners as well as the event/tradeshow happening at that moment eg. #EIBTM #IMEX.

scan & tweet

Twitter Tips


Twitter Tips


Create lists for Speakers and sponsors

Facebook for you conference


Facebook for you conference


Engage the community with quizzes and games

Google+ for your conference


FRESH Google+ community


Google+ for your conference


Pinterest for your conference


Pinterest for your conference


At the moment we have 4

boards

FRESH Conference NEWS

FRESH Conference Social Media

posts

Fresh Conference Sponsors

Fresh Conference - past edition

(January 2012)

Vimeo and YouTube for your conference


Slideshare for your conference


The FRESH Conference 2014


The next Fresh Conference will take place in

Copenhagen, the 26-28 January 2014

www.thefreshconference.com

etouchesevent

platform

etouches Partnership


Questions?


etouches Marketing:[email protected]

Stefania Conti-Vecchi:[email protected]

Contact Information


THANK YOU


the #fresh13 conference: social media case study

Technology

founder social media

eventagist ceo

founder fresh

events stefania contivecchi

fresh conference community

speaker stefania contivecchi

fresh conference case

meeting owner