placeblogger  

Screenshot  of  Placeblogger  

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placeblogger  Cambridge, MA

Placeblogger World HQ

Now with free coffee!

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Legos

Robotic cats

Liquid nitrogen

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Lisa  on  Twitter:    @lisawilliams  Lisa  on  tumblr:  

lifeandcode.tumblr.com  

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placeblogger  

Journalism  will  survive  the  death  of  its  institutions  

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Keep  Calm  &  Don’t  Panic  

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Get  Excited  &  Make  Things  

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When we began looking in 2007 1 in 8 Americans lived in a city or town with a placeblog

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Now that number is 1 in 2

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4100

1422  

800  

Independent local news sites dramatically outnumber both traditional dailies and VC/foundation backed news startups such as Patch or Bay Citizen

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Never start a company when you can start a

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“Good  tests  kill  flawed  theories;  we  remain  alive  to  guess  again.”  

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Don’t  do  anything  for  free  that  you  wouldn’t  do  for  free  indefinitely.    

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WHAT CAN I DO WITHOUT ANYONE’S

ASSISTANCE OR PERMISSION?

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Everything about something!

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Relationships  first  

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4100

1422  

800  

Independent local news sites dramatically outnumber both traditional dailies and VC/foundation backed news startups such as Patch or Bay Citizen

placeblogger  

1422  

800  

But only 4% of independent local news & community sites have a rate card

164  

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M T W T F

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M

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MONEY

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F

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FUTURE

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A  learn-­‐to-­‐program  blog  written  with  journalists  in  mind  

 

 http://lifeandcode.tumblr.com  

placeblogger  github.com/lisawilliams  

placeblogger  

placeblogger  

A  learn-­‐to-­‐program  blog  written  with  journalists  in  mind  

 

 http://lifeandcode.tumblr.com  

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T W T

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Losers.

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Your  husband  is  rich,  right?  Your husband is rich, right?

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Oh,  then  your    husband  must  be    Mr.  Mom,  right?  

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But  what  about  your  children?!  But what about your children?!

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#$Q@A#$!!!  

#$&@?!

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HAVING A STARTUP IS LIKE HAVING ONE LONG EXISTENTIAL CRISIS

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OMG  that  sounds  horrible…why  bother?  

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The  future  is  small  

But  the  impact  isn’t  

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The  future  of  journalism  is  about  smaller  and  smaller  organizations  making  a  bigger  and  bigger  impact  

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Penguins  

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Our  problems  are  distributed  and  global  

 Our  media  is  consolidated  and  

local  

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Veterans  battlefield  injuries  

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Turn  stories  into  signals  

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Apple’s  stock  price  

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Thanks! Lisa  on  LinkedIn:      

linkedin.com/in/lisawilliams  Lisa  on  Twitter:    @lisawilliams  

Learn-­‐to-­‐code  for  journalists:  lifeandcode.tumblr.com