the future of infographics
TRANSCRIPT
![Page 1: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/1.jpg)
Jason Lankow | @jasonlankowbit.ly/infographicsbook
Column Fivecolumnfivemedia.com | @columnfive
Designers + Geeks@DesignersGeeks
THE FUTURE OF INFOGRAPHICS (#dplusg)
![Page 2: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/2.jpg)
ABOUT ME
JASON LANKOWCo-founder and CEO of Column Five Media
Co-author of Infographics: The Power of Visual Storytelling (Wiley 2012):
Column Five is a creative agency based inNewport Beach, California, specializing in information design and data visualization.
Instructor of Visualization of Information at Columbia University.
![Page 3: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/3.jpg)
CLIENTS
![Page 4: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/4.jpg)
VALUE OF DATA VISUALIZATION
STATIC INFOGRAPHICS | INTERACTIVE GRAPHICS | MOTION GRAPHICS
![Page 5: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/5.jpg)
INFOGRAPHICS PROVIDE
Appeal
Comprehension
Retention
They are visually stimulating, attractive,
and sleek. This piques interest before any
information is synthesized.
Our brains are pre-wired to automatically
interpret visual cues, allowing for almost
instant comprehension with minimal
effort.
Visualizations trigger us to pull
information from our long-term memory,
allowing for rapid connections to already
stored information, which cement the
concept in the brain.
![Page 6: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/6.jpg)
VITRUVIAN PRINCIPLES
Design, shape, form (Is the graphic attractive? Does it appeal
to the viewer aesthetically?)
Messaging, story, relevancy (How useful is the visualization?
Does it benefit viewers by clarifying a complex concept?)
Research, data, visualization (Is the graphic format befitting of
the content? Does it display the information accurately?)
Utility
Beauty
Soundness
Characteristics of a good infographic:
![Page 7: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/7.jpg)
OUR PROCESS
Effective data visualization requires collaboration between various roles, including writers,
researchers, designers, PR, etc. The major phases include:
The Creative Brief
Ideation
Research and Data Analysis
Content Creation
Design and Data Visualization Best Practices
Distribution
![Page 8: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/8.jpg)
To identify your objective, ask yourself the following :
What is the desired outcome you hope to achieve from the graphic?
How do you hope to affect your audience?
How will you measure your success?
What purpose do you want this graphic to serve?
IDENTIFYING YOUR OBJECTIVES
Is this information intended
to be shared with others?
If so, how should it be shared?
1 3 5
42
![Page 9: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/9.jpg)
1
2
3
Is your audience broad or targeted?
What is their level of knowledge?
Is your audience already familiar
with certain types of content?
4 How do you want them to respond?
IDENTIFYING YOUR AUDIENCE
![Page 10: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/10.jpg)
THE VISUAL STORYTELLING SPECTRUM
Editorial
Brand
BroadTargeted
![Page 11: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/11.jpg)
EDITORIAL GRAPHIC FOR BROAD AUDIENCE
![Page 12: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/12.jpg)
EDITORIAL GRAPHIC FOR TARGETED AUDIENCE
![Page 13: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/13.jpg)
BRAND-CENTRIC GRAPHIC FOR BROAD AUDIENCE
![Page 14: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/14.jpg)
BRAND-CENTRIC GRAPHIC FOR TARGETED AUDIENCE
![Page 15: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/15.jpg)
EXPLORATIVE TO NARRATIVE SPECTRUM
There are two approaches that can be taken to an infographic:
E X P L O R A T I V E N A R R A T I V E
C H A R A C T E R I S T I C S
A P P L I C A T I O N S
ILLUSTRATIVE
PUBLICATIONS
MINIMALIST
ACADEMIC RESEARCH
BLOGS
ONLY INCLUDES ELEMENTS THAT REPRESENT DATA
SCIENCE
DESIGN-FOCUSED
CONTENT MARKETING
SEEKS TO COMMUNICATE INFORMATION
BUSINESS INTELLIGENCE
DATA ANALYSIS
SEEKS TO APPEAL TO VIEWER WITH ENGAGING VISUALS
SALES AND MARKETING MATERIALS
IN THE MOST CLEAR, CONCISE MANNER INFORMS AND ENTERTAINS
![Page 16: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/16.jpg)
NARRATIVE GRAPHIC
![Page 17: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/17.jpg)
EXPLORATIVEGRAPHIC
![Page 18: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/18.jpg)
EXPLORATIVEGRAPHIC
![Page 19: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/19.jpg)
DESIGN TOOLS: ILLUSTRATION
![Page 20: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/20.jpg)
DESIGN TOOLS: PHOTOGRAPHY
![Page 21: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/21.jpg)
DESIGN TOOLS: ICONOGRAPHY
![Page 22: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/22.jpg)
DESIGN TOOLS: TYPOGRAPHY
![Page 23: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/23.jpg)
DESIGN TOOLS: DATA VISUALIZATION
![Page 24: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/24.jpg)
THE FUTURE OF INFOGRAPHICS
![Page 25: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/25.jpg)
![Page 26: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/26.jpg)
Democratization of creation tools
Socially generative visualizations
Real problem-solving
![Page 27: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/27.jpg)
DEMOCRATIZATION OFCREATION TOOLS
![Page 28: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/28.jpg)
USA TODAY VISUAL LANGUAGE
![Page 29: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/29.jpg)
ADVANTAGES
Everyone can create
Less time designing allows for
more time researching
Increased familiarity leads to
better understanding and critique
![Page 30: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/30.jpg)
![Page 31: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/31.jpg)
![Page 32: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/32.jpg)
![Page 33: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/33.jpg)
USE ACCURATE VISUALIZATIONS
6%
96%
SPRINKLES
MAPLE BAR
16%JAM FILLED
48%
34%
OLD FASHIONED
BEAR CLAW
24%
20%
32%
SPRINKLES
JAM FILLED
MAPLE B AR
8%
16%
O LD FASHIONED
BEAR CLAW
![Page 34: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/34.jpg)
![Page 35: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/35.jpg)
CONCERNS
Diminished quality
Saturation can tire audiences
Decreased potency of the medium
![Page 36: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/36.jpg)
UNDERSTANDING LITERACY HIGHER STANDARDS
![Page 37: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/37.jpg)
AUTOMATION SPEED ACCURACY
![Page 38: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/38.jpg)
SOCIALLY GENERATIVEVISUALIZATIONS
![Page 39: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/39.jpg)
Audience becomes the content
Real-time visualization
Unique experience
Living
![Page 40: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/40.jpg)
VISUAL NEWS “SGV: MONEY”
![Page 41: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/41.jpg)
MASHABLE “MEDIA LITERACY” SGV
![Page 42: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/42.jpg)
MASHABLE “MEDIA LITERACY” SGV
![Page 43: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/43.jpg)
![Page 44: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/44.jpg)
REAL PROBLEM-SOLVING
![Page 45: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/45.jpg)
![Page 46: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/46.jpg)
Align with goals
Functional
Clear call to action
Answer the “So what?” and“Now what?” questions
![Page 47: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/47.jpg)
![Page 48: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/48.jpg)
![Page 49: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/49.jpg)
Look for opportunities to automate.
Use socially generative visualization to make your audience part of real-time, living content.
Identify your organization’s biggest communication problems (and opportunities).
Make sure your visual content is aligned to your goals.
HOW CONTENT CREATORS CAN TAKEADVANTAGE OF THESE TRENDS:
1
2
3
4
![Page 50: The Future of Infographics](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9aa6b760da3da068b78da/html5/thumbnails/50.jpg)
Jason Lankow | @jasonlankowbit.ly/infographicsbook
Column Fivecolumnfivemedia.com | @columnfive
Designers + Geeks@DesignersGeeks
THE FUTURE OF INFOGRAPHICS (#dplusg)