the future of mobile technology
DESCRIPTION
Mobile phone is a trully life changing technology, with it in our hand, we can break the boundaries of time and spheres. Where all this mobile development will bring us?TRANSCRIPT
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IMAGINATION HAS NO LIMITHOW MOBILE TECHNOLOGY IS CHANGING OUR LIFE FOREVER
Harris Thajeb, CEO Dentsu Group Indonesia, Jan 24, 2014
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YESTERDAY
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1973 MOTOROLLA DYNATAC
1,1 kg23 cm long
13 cm deep4,45 cm wide
30 minutes talk time10 hours recharge time
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1992 Orbitel 901
“MERRY CHRISTMAS”
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1996 AT&T PocketNet Phone
INTERNET ENABLED PHONE
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1997 Nokia 9000i Communicator
Q W E R T Y
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1999 RIM 850
The first integration of internet based services, including push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services
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A N D H E R E C O M E S T H E E R A O F U S E R G E N E R AT E D A P P S
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RECENTDAY
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7,1 B
Number of PEOPLE
in the world today
2,4 B
Number of INTERNET
USERSin the world
today
3,4 B
Number of PEOPLE
WITH MOBILE DEVICE
in the world today
worldinternetstats.com
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250M users 50% access via mobile
90M monthly users *91% of mobile phones have photo/video capability
1.1B users68% access via mobile
10M users100% access via mobile(35,000 new users daily)
Over 2B views each dayOver 100M mobile views
50M registered users50% access via mobile
M O B I L E T E C H N O L O G Y = M O R E E N V I R O N M E N T S
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M O B I L E T E C H N O L O G Y = M O R E C H O I C E S
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We literally can create apps for everything!
Imagine this:
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M O B I L E T E C H N O L O G Y = M O R E P O S S I B I L I T I E S
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20px 40px 80px 160px 320px 640px
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MOUSE FINGERVS
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OUR MOBILE COMMUNICATION PROVIDES A WORLD OF POSSIBILITIES. BUT IF WE'RE NOT CAREFUL, THEY CAN PULL US AWAY FROM THE REAL ONE
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Average person looks at their phone 150 times a day, or once every six-and-half-minute of every waking hour
(Nokia Research)
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“WHERE IS MY PHONE?”
How do you feel when you misplaced your phone?
Panicked 73%Desperate 14%Sick
7%Relieved 6%
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FUTUREDAY
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M O B I L E C O M M U N I C AT I O N I S O U R R E L I A B L E A S S I S TA N T
9 out of 10 mobile searches lead to action
36%
Continue search
25%
Visit retailer website
18%
Shared information
17% Visited store
17%
Made a purchase
7% Called the store
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TO M O R R O W, I T W I L L B E C O M E O U R B R A I N TO M A K E A D E C I S I O N
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T O M O R R O W, U S I N G O U R I M A G I N AT I O N , W E C A N C R E AT E M O R E A P P S T O H E L P U S M A K I N G E V E N B E T T E R D E C I S I O N
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I R O N I C A L LY, T H E M O B I L E D E V I C E , W H I C H R E P R E S E N T O U R F R E E D O M , I S T H E O N E T H AT I S L I M I T I N G O U R M O B I L I T Y
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T H E F U T U R E O F M O B I L E T E C H N O L O G Y I S A T O TA L F R E E D O M T O A C C E S S O U R A P P S F R O M A N Y W H E R E !
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W E L C O M E T O T H E F U T U R E
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T h a n k y o u