the girlapproved advantage
DESCRIPTION
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s). Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication. Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available. http://girlapproved.usTRANSCRIPT
THE GIRLAPPROVED
ADVANTAGE
WITH A PLETHORA OF FIRMS SPECIALIZING IN COMMUNICA-TION, RESEARCH, TRENDS, INNOVATION & PRODUCT DESIGN
WHY CHOOSEGIRLAPPROVED?
TECHNOLOGY CHANGEDEVERYTHINGTRADITIONAL METHODOLOGIES AND SYSTEMSCAN’T DELIVER WHAT’S NEEDED
WE ALL KNOW
THAT A NEW MODEL ISVITAL TO PROGRESS
WE ALSO KNOW
GET YOURSELF ONE OFTHOSE NEW MODELS?
BUT WHERE CAN YOUTHE BIG QUESTION
WANNA LEAD? WE DONT JUST TALK MODELS, WE INVENT THEM!
FOLLOW US!
WE’VE CREATED THE FIRST EVER FEMALE DESIGN SYSTEM. In order to create products that truly satisfy the unmet, universal needs of females, we’ve created an entirely new design process. It combines methods from gender studies, psychology, design, & economics, ensuring that our creations are good for the girl, and profitable for the brand.
GIRLAPPROVEDINVENTIONMETHODOLOGY
GIRLAPPROVED IS THE ONLY COMPANY PIONEERING FEMININE STANDARDS. In today’s market, understanding gender differences and the feminine sensibility is a requirement for explosive ecnonomic growth. Every day our GA Lab researches inherent female proclivities and translates them into practical design standards.
THE INTRINSIC SENSUAL, INTELLECTUAL, SOCIAL,
EMOTIONAL, PHYSIOLOGICAL NEEDS OF FEMALES
OUR MODEL RELEASES EXPLOSIVE ECONOMIC GROWTH. Girlapproved only creates need based products and brands that speak to pre-existing desires that are not yet satisfied. Our inventions transform incremental and marginal profits to massive, exponential economic gains.
INCREMENTAL
EXPONENTIAL
GROWTHGROWTH
PATENTED & PUBLISHED
PIONEER SOCIAL MEDIA APPS
PIONEER GIRL VIDEOGAMES
PRINCETON PHD CANDIDATE
COMPUTER SCIENTIST
WE’RE THE AUTHORITY ON FEMALES AND TECHNOLOGY. Future Girl + Tech = Future Brand. Technology will steer the future, but its consumer value comes down to whether she loves it. GA’s legacy is in pioneering video games and social media apps that target girls and females.
WE’RE THE AUTHORITY ON THE EMERGING CONSUMER. We’re the authority on POST88s; the least understood, yet most influential market in driving a brand’s future. Our commitment and methodology mean we know who she is, what she wants, and how to create it, better than anyone.
GET READYSHE’S HERE
®
GA IS THE ONLY POST88 INDIGENOUS TEAM. We are the only firm that is built exclusively from POST88 talent. The GA team are forerunners for this new generation of females. Working at the source goes faster, deeper and with more accuracy than working with PRE88s.
RIGOROUSLY ANALYTICAL
EMOTIONALLY INTELLIGENT
OPEN & ABLE TO SELF-EXAMINE
INVENTIVE & ARTICULATE
MUST BE A POST88
GA HAS THE DEPTH TO FIND MASS MARKET OPPORTUNITIES. Innovation requires gaining access to submerged, unspoken feelings, not conscious thought. Traditional research based on observation can’t do this. We access all levels of the brain to get to the game-changing insights that drive revenue-generating invention.
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FOCUSING ON A MARKET INSTEAD OF A MEDIUM MEANS SPEED. We can achieve in a week what takes others months (if at all). GA’s POST88 intelligence grows daily. Our pioneering research leads to immense cross-industry learnings that clients can leverage immediately.
ENTERTAINMENT
NEEDSTECHNOLOGY
NEEDS
BEVERAGE
NEEDSBEAUTY
NEEDS
PHARMACEUTICAL
NEEDS
FINANCIAL
NEEDS
FOOD
NEEDS
AUTOMOBILE
NEEDSHOME GOODS
NEEDS
FASHION
NEEDS
EVERY STEP OF THE GIRLAPPROVED PROCESS IS MEASURABLE. Although our methodology is based on deep qualitative research, each step of the GA process produces deliverables that can be validated and measured using traditional quantitative methods. Brands can feel secure taking the risks they need to evolve.
QUANTITAVELY
QUALITATIVELYINSIGHTFUL
MEASURABLE
+
GA IS EQUALLY BENEFICIAL FOR MALE BRANDS. GA builds stronger guy brands. Females strongly influence male purchases. GA eliminates the mystery of what females want. When guys and their brands know exactly what girls want, they both win her approval.
ACKNOWLEDGEMENT OF THE FEMININE PARAMETERS IS ALSO IMPORTANT FOR MALES. THOUGH MEN ARE DOMINANTLY MASCULINE, THEY ARE ALSO PART FEMININE. THE DISCOVERIES THAT GIRLAPPROVED HAS MADE ARE NOT JUST BENEFICIAL TO FEMALES. UNDERSTANDING AND ACCOUNTING FOR THE FEMININE WILL MAKE EVERYONE HEALTHIER AND HAPPIER.
IN EVERY HEALTHY MALE THERE EXISTS A BIT OF
RENAISSANCEIS AN INVENTION AND DESIGNGIRAPPROVED
WHICH IDENTIFIES AND FULFILLS EXPONENTIAL GROWTH OPPORTUNITIES IN EVERY ASPECT OF MARKETING FROM
PRODUCT, BRANDING, TECHNOLOGY, AND COMMUNICATIONS.
