the global retail e-mpire · the global retail e-mpire in collaboration with source google search...
TRANSCRIPT
THE GLOBAL RETAIL E-MPIRE IN COLLABORATION WITH
SOURCE Google Search Data, OC&C analysis, January 2014
* OC&C Index Score International consumer demand is evaluated based on Google search data for international share of search, absolute international search volume, and growth of international search volumes. The criteria carry equal weight and are combined to create an overall rank out of 100 on a log scale
Establish thelast mile solution
Invest in a scalablepaymentsplatform
Invest behindthe key markets
Localise where itmatters to clients
Reinvent yoursupply chain
Develop a globalview of customers
Prioritisemarkets and
identify easy wins
Consider testingwith marketplaces
Steps for retailers to successfully internationalise
Determine the right multichannel approach for you
Develop and invest in a clear strategy to build awareness and drive traffic
Develop price strategy to profitably serve international markets
Organise to deliver your ambition
PREPARE LAUNCH GROW LEAD
Pureplay champions are led by eBay, Amazon and specialistsPureplay top 10 international e-retailers *OC&C INDEX SCORE (OUT OF 100)
100 97 87 80 76 76 75 74 74 73
eBay
Am
azon
Zala
ndo
Aso
s
iHer
b
Bon
prix
Zoop
lus
Glo
ssyB
ox
Net
-a-
port
er
Boo
kD
epos
itor
y
The Nordics feature heavily amongst multichannel championsMultichannel top 10 international retailers
100 98 90 89 86 86 83 80 79 78
Luxury, sports and fashion feature amongst international brand champions
100 98 95 93 91 89 88 87 87 87
Top 10 international brands
IKEA
H&
M
Avon
App
le S
tore
C&A
Seph
ora
Pan
dora
Dec
athl
on
Med
iam
arkt
Ori
flam
e
Adi
das
Loui
sV
uitt
on
Her
mes
Bur
berr
y
Ree
bok
Laco
ste
Mon
tbla
nc
Dr.
Mar
tens
Hug
o B
oss
Pum
a
1ST 2ND 3RD
1ST 2ND 3RD
1ST 2ND 3RD
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
*OC&C INDEX SCORE (OUT OF 100)
*OC&C INDEX SCORE (OUT OF 100)
Multi-language websites and global delivery enable expansionInternational Proposition of Leading e-retailers by Country, 2013
France
Germany
Nordics USA
UK
Netherlands
5
4
3
2
1
10 20 30 40
Aver
age
num
ber
of la
ngua
ges
offe
red
Average number of countries delivered to
$180m
$35m $50m $385m$950m
$1 190m0 0
The UK is the world’s leading exporter of online goods with a trade surplus of over $1 billionNearest challengers US and Germany follow with $180m and $35m trade surpluses respectively
UK USA Germany Nordics Netherlands France
International surplus trade, 2013 TRADE DEFICITTRADE SURPLUS
International trade flow, 2013 FIGURES SHOWN IN US$ MILLION
$1180 $270 $200
$100
$60$60
$70$70
$250$250
$80$80 $60$60 $30$30
$210$210
$70$70
$720
$80$80 $50$50
$200$200
$240$240$90$90 $130$130
$580
$20$20 $30$30 $40$40 $10$10 $40$40
$950 $360$160$160
$200$200
$70$70
UK USA Germany Nordics Netherlands France
Online trade for six of the biggest e-commerce markets to grow fivefold to $130 billion in 2020
$25bneCommerce
Export Value
2013
Annual Growth Rate c.30%
USA UK
Germany
Netherlands
Nordics
France
$11bn $7bn
$2bn $2bn
$2bn $1bn
$130bnForecast eCommerce Export Value
2020